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Closing Bell

NBA Lines Up Social Media Initiatives As Shortened Season Nears

The NBA has scheduled a Facebook-based town hall session for tomorrow night featuring Thunder F Kevin Durant, Knicks F Amar'e Stoudemire and Warriors G Stephen Curry, among others. Fans will be able to submit questions to be answered live, beginning at 8:00pm ET on the league's Facebook page. In addition, the league tomorrow will hold a day-long merchandise giveaway at its @NBA Twitter feed, dubbed "#BigNBAXmas." Among the more than 150 scheduled giveaways are game tickets for the Christmas Day league openers, NBA Store gift cards, jerseys and video games.

The two initiatives are part of a broader series of digital and social media outreach efforts by the league designed to help promote the start of the abbreviated regular season.

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SBJ Morning Buzzcast: April 23, 2024

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
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