Classified Advertisements Overnight Ratings From The Weekend Anniversary: SBD Celebrates Two Decades NFL Discussing Centralizing Replay System Mariners Hope Cano Draws Fans, Other FAs SBJ In-Depth: Golf 2014 09 Anniversary: Noteworthy Nike Ads Braves Make Pitch To Developers For New Ballpark Executive Transactions
Social Media/Communications Exec Michael DiLorenzo Leaving NHL
Published December 2, 2011
DiLorenzo was instrumental in developing the league’s social media footprint, and created the social media department in July '09. In April '09 DiLorenzo hosted a national tweetup for the NHL that was attended by 1,200 fans in 23 cities worldwide. He started the league’s Facebook page in July '09. Today the page has nearly 2 million followers. "I am really proud that we took social media from a curiosity to a core marketing function and line of business at the NHL,” DiLorenzo said. "John Collins and his team deserve a tremendous amount of credit for recognizing social media as a business opportunity, and having a vision for how to develop and integrate it." At the time of his departure, DiLorenzo had five social media employees working under him. According to a league rep, DiLorenzo’s staff will report to Senior VP/Business Development & Strategic Planning Stephen McArdle, who took over Cooper’s position last month.