Golf Channel To Integrate Tweets Into Nationwide Tour Coverage
Published October 28, 2011
Golf Channel Saturday for the first time will fully integrate social media into a live broadcast during coverage of the Nationwide Tour Championship in Charleston, S.C. “Social Media Saturday” will have GolfChannel.com writers Rex Hoggard and Randall Mell joining the on-air team’s tournament coverage by contributing live tweets from the golf course. During segments of its telecast, Golf Channel will replace traditional play-by-play commentary from the broadcast team with Twitter feeds over live pictures and sound. Hoggard and Mell will provide play-by-play with their Twitter posts, and also offer their own take on the tournament.
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The broadcast will feature segments sporadically alternating between traditional golf coverage with host Jerry Foltz and lead analyst Craig Perks and social media segments with Hoggard and Mell’s Twitter perspective. Additional microphones will be positioned throughout the course to pick up sounds from the players and caddies and paired with on-screen tweets. Fan tweets will not appear on Golf Channel and the net has no formal plans to expand the concept beyond Saturday.