SBD/Closing Bell

Nissan's Deal With Predators Includes Title Of Arena's Main Entrance

Nissan will receive naming rights over Bridgestone Arena’s main entrance and atrium area as part of a multiyear partnership with the Predators that was announced today. The two areas of the arena will become the Nissan Entrance and Nissan Atrium and will feature branding from the auto manufacturer. Nissan also will receive branding space on one of the facility’s Zambonis, as well as on ice-level signage. The partnership, which sees Nissan become the team’s official non-luxury import automotive partner, was announced at an event at Bridgestone Arena. Fans at tonight’s home opener against the Coyotes also received Nissan merchandise to commemorate the partnership.
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