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Closing Bell

WNBA Sponsors Activating Around League's Championship Series

WNBA sponsors are lining up activation plans behind the league's championship, which begins Sunday between the Atlanta Dream and the Minnesota Lynx. Boost Mobile, which signed this summer as the league's "marquee partner," while parent Sprint took wireless rights for the NBA, is presenting partner for the finals. Both teams will wear Boost logos on their uniforms as they have done since the deal was finalized. Boost is sponsoring a “WNBA Top 15 Moments" program, a selection chosen by fan vote to honor the league's 15th anniversary. adidas will host its "Basketball Finals Nights" during Game 2 in Minnesota and Game 3 in Atlanta, and give fans wearing local youth basketball apparel to the game free T-shirts.

EA Sports' “The Sims Social” will be presenting live chats for fans with select players from the Dream and Lynx. EA Sports also hosted a "Prove Your Fandom Playoffs Challenge" contest where fans were able to upload photos of themselves demonstrating their passion for the WNBA. The winner of this contest, as determined by fan votes, gets a trip for two to a Finals game. Jamba Juice will continue to support "Team Up for a Healthy America" campaign, which encourages fans to submit their pledge to lead a healthy and active lifestyle and be entered to win a chance to win gift cards to NBASTORE.com and equipment for their schools and organizations. Sanofis Aventis' "Dribble to Stop Diabetes" program will present WNBA FIT Clinics in Minneapolis and Atlanta for 100 local children in each city during the week of the Finals.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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