Published September 15, 2011
Two IMG divisions, IMG Academies and IMG College, are teaming up to represent the Senior Bowl to broaden the event’s marketing and sponsorship initiatives. IMG Academies will carry the tag “official training partner” for the Mobile, Ala.-based game, which showcases college football talent for NFL scouts. IMG Academics will focus on building a sports training and education platform for the players during the week of the game, while also creating a high school clinic for sports performance. IMG College, meanwhile, will take on a sales and marketing role.