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Crown Royal Ending Sponsorships With NASCAR, Roush Fenway
Published June 28, 2011
Diageo North American Whisky VP/Marketing Yvonne Briese in a statement said, "We have developed strong relationships with the people at both organizations – they have not only been fantastic business partners, but have also become our friends. We want to thank them for working with us." Roush Fenway did not respond to questions before deadline.
Meanwhile, the team today announced a two-race deal with Affliction Clothing for the No. 17 car driven by Matt Kenseth. All four of Roush's largest Sprint Cup sponsors were up for renewal this year. It renewed with 3M, lost Crown Royal and remains in negotiations with UPS and Aflac. Crown Royal is the first sponsor to end its official partnership with NASCAR this year. The sanctioning body is working on renewals with Bank of America, Exide, SiriusXM Radio, UPS and Visa.