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EyeBlack.com Signs Three-Year Licensing Deal With MLB Properties
Published June 20, 2011
The three-year deal at its outset is not exclusive, "though MLB is not actively pursuing another entity for the sun glare protection category." EyeBlack.com's offerings will include some special league events such as the World Series and All-Star Game. MLB Senior VP/Licensing Howard Smith said the deal "is a great branding extension to younger fans, and frankly, it was a pretty easy thing for us to do" (SPORTSBUSINESS JOURNAL, 6/20 issue).