LSU Athletics Turns $12M Profit In '15-16 Robert Kraft Profiled By "Real Sports" Bucks' New Video Board Goes Against NBA Grain Buss' Decision To Fire Her Brother Hits Home Manfred Criticizes MLBPA On Rule Changes Sources: Facebook Could Stream MLB Games Ravens Offering $200,000 Sponsorship Package Minding My Business With Broadcaster Ed Randall Manfred Defends D-Backs' Chase Field Stance Lakers To Name NBA Agent Rob Pelinka GM
EyeBlack.com Signs Three-Year Licensing Deal With MLB Properties
Published June 20, 2011
The three-year deal at its outset is not exclusive, "though MLB is not actively pursuing another entity for the sun glare protection category." EyeBlack.com's offerings will include some special league events such as the World Series and All-Star Game. MLB Senior VP/Licensing Howard Smith said the deal "is a great branding extension to younger fans, and frankly, it was a pretty easy thing for us to do" (SPORTSBUSINESS JOURNAL, 6/20 issue).