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Joe Maloof Bullish On Expansion Of Money Cup Skateboarding Event
Published June 3, 2011
Q: Tell me about how the event went last year and what the expectations are this year?
Maloof: Last year, New York City was a terrific success. We were able to come in and build a state-of-the-art skate park in Queens. After the event, we donated the skate park to the city. We had Harry Potter-like crowds. Every time we had a giveaway at a skate shop, there were lines around the block. This year will be as big if not bigger. We came back in and fixed up the course. We added some new things. The response has been incredible and we’ll sell out every ticket. We’ll have 8,000-10,000.
Q: Has this series been profitable for you?
Maloof: Yes. It is now, and I’ll tell you why. You get tremendous response from corporate America. The alliances we’ve been able to make and the sponsorships we’ve been able to garner have been second to none. They come for the demographic. Now you have corporate guys in their 40s and they understand skateboarding. A decade ago corporate officers may not have understood skateboarding, but now they do because those CEOs are aging.
Read the entire Q&A.