SBD/Closing Bell

Timberlake Contest Helps Callaway Boost Facebook Following

Callaway Golf kicked off a contest on Facebook last week for two winners to meet Justin Timberlake and play his golf course, Mirimichi, in Millington, Tenn. Since the contest began on May 25, more than 20,000 visitors have visited the contest page on Facebook and 18,000 have become “fans” of Callaway’s Facebook page. The club maker says it had to shut down the site last week when the volume of posts exceeded the ability to handle them all, but it has since resumed activity.

Prior to the contest, Callaway’s Facebook community was growing at a rate of about 300-500 a day, and now average daily increases have jumped to 2,000 per day, the company said. A new video of Timberlake, a celebrity member of Callaway’s professional staff, hit the page Friday morning. The contest markets Callaway’s new driver, the Diablo Octane.
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