Timberlake Contest Helps Callaway Boost Facebook Following
Published June 3, 2011
Prior to the contest, Callaway’s Facebook community was growing at a rate of about 300-500 a day, and now average daily increases have jumped to 2,000 per day, the company said. A new video of Timberlake, a celebrity member of Callaway’s professional staff, hit the page Friday morning. The contest markets Callaway’s new driver, the Diablo Octane.