O'Neal Appears In Ad To Help Launch New Oreo/Milk Campaign

Shaquille O'Neal, who today announced on Twitter his plan to retire from the NBA, will appear with his mother, Lucille, in a new print ad for Nabisco's Oreo brand and the "got milk?" campaign. Oreo will be the first cookie brand to be included in a "got milk?" ad. The ad corresponds with the launch of a social media campaign that invites fans to visit MilkandOreo.com and submit a description of their favorite milk and Oreo moment for a chance to win free Oreos cookies and milk for a month. O'Neal has previously appeared in Oreo's Double Stuf Racing League campaign (Nabisco).