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Sources Say NBC Will Bid Third For Olympic Rights After Fox, ESPN
Published May 31, 2011
The IOC has encouraged the nets to make two bids: one for the '14 and '16 Games, and one for the '14, '16, '18 and '20 Games. IOC leaders have said they expect a bid for the '14 and '16 Games that exceeds the $2B NBC is currently paying for the '10 and '12 Olympics. After the presentations, the IOC will select a winner based on a net's proposed price and plans for broadcasting the Olympics. The decision will be made by an IOC contingent led by IOC President Jacques Rogge, IOC Finance Commission Chair Richard Carrion, IOC Dir of Television & Marketing Services Timo Lumme and others.
This week's SportsBusiness Journal features stories on next week’s bids, what Dick Ebersol's departure from NBC means for the process and who will be at the negotiating table for the networks. Also, analysts offer their prediction on who will walk away the winner and why.