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ESPN To Use Picture-In-Picture Ad Format For NASCAR Races
Published May 17, 2011
The format will be used beginning after the midway point of a race. It will debut Sept. 18 for the Chicagoland Speedway race. ESPN Exec VP/Content John Skipper said in a release, “Since we returned to NASCAR racing in 2007, one of the most common questions from our fans has been ‘why don’t you do the commercials side-by-side?’"