Leaders In Women's Sports Panel Discussion Braves-SunTrust Deal Worth $10M-Plus Hornets Sign Food Lion As Sponsor Turner Breaks MLB Playoff Ads Game Changers: Female Execs Talk Domestic Violence Las Vegas To Hold Meetings On Stadium Florida Hospital Expands Lightning Deal AFL Gives Jerry Kurz President Title Under Armour Signs Emmanuel Mudiay
Upcoming Conferences and Events
ESPN To Use Picture-In-Picture Ad Format For NASCAR Races
Published May 17, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The format will be used beginning after the midway point of a race. It will debut Sept. 18 for the Chicagoland Speedway race. ESPN Exec VP/Content John Skipper said in a release, “Since we returned to NASCAR racing in 2007, one of the most common questions from our fans has been ‘why don’t you do the commercials side-by-side?’"