Rutgers-Army Moves From Yankee Stadium Roger Goodell Gives League Address Desert Dish: Super Bowl Parties Rage On Super Bowl Tix Resale Prices Hit Record Levels Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFLPA To Fight New Personal-Conduct Policy Michaels Won't Focus On Deflategate During SB Fiat Chrysler Airing Three Super Bowl Spots Classified Advertisements
Upcoming Conferences and Events
ESPN To Use Picture-In-Picture Ad Format For NASCAR Races
Published May 17, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The format will be used beginning after the midway point of a race. It will debut Sept. 18 for the Chicagoland Speedway race. ESPN Exec VP/Content John Skipper said in a release, “Since we returned to NASCAR racing in 2007, one of the most common questions from our fans has been ‘why don’t you do the commercials side-by-side?’"