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Laurel Richie Formally Introduced As WNBA's New President

NBA Commissioner David Stern formally introduced new WNBA President Laurel Richie via a media conference call this afternoon. “We think Laurel is going to be a person who will not only bring marketing skills but bring team building skills and be able to move the W to new heights,” Stern said. The WNBA begins its season on June 3 and Richie will begin her new job as WNBA President on May 16. She joins the WNBA after working as Girl Scouts of America CMO since '08. Prior to the Girl Scouts, she spent more than 20 years working at Oligvy & Mather. She has no previous professional sports background.

“My eyes are wide open to the challenges ahead, but I don’t feel daunted by it,” she said. “I have been a viewer of games, not necessarily an attender of games. That’s something as I take on the marketing portion of this work I think we are going to have to address, converting the interested to the actively engaged.” Stern said that he expects the WNBA to break even this season. “Our teams are doing better than they’ve ever done.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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