FedEx Will Keep Ties To Redskins Adidas Unveils John Wall Signature Shoes Coyotes Hire Pierce As CMO Nike Launching Durant Signature Glasses Overnight Ratings: College Football, NASCAR Magic Unveil Alternate Home Uniform Classified Advertisements LeBron's Starz Series Debuts Saturday Syracuse Has No Plans To Play Again At MetLife
Upcoming Conferences and Events
Farmers Insurance Signs Sponsorship With Hendrick Motorsports
Published April 19, 2011
This is the California-based insurer's first Sprint Cup team sponsorship since it sponsored Travis Kvapil at an '09 race at Fontana's Auto Club Speedway. Patsis said, "That sort of whet our appetite. We wanted to do research more and look at getting involved in a different way (after Fontana)." Martin will drive a Farmers-branded car at five races: May 21 at the Sprint Cup All-Star Race in Charlotte; June 5 at Kansas Speedway; June 12 at Pocono Raceway; June 26 at Infineon Raceway; and Aug. 27 at Bristol Motor Speedway. In the All-Star Race, Hendrick will field a No. 25 car with a red paint scheme and Farmers logo that resembles the No. 25 Folgers-branded car Hendrick driver Tim Richmond drove in '86.