Judge Orders Goodell, Brady In Court Twice Lucchino Stepping Down From Red Sox IndyCar Drivers Want Racing At The Forefront Twitter Me This HOF Will Allow Seau's Daughter To Speak HOFers Steal The Show In NBA's Africa Exhibition MWR Co-Owner Kauffman Eyes More Competitive Teams Rousey Remains Dominant At UFC 190 Ad Exec To IOC: Focus On Mobile Content Quick Hits
Pepsi's New Baseball-Themed Spots Feature HOFers, Current Players
Published April 18, 2011
Pepsi has sponsorships with 15 of the 30 MLB teams. Max, Pepsi’s answer to the Coke Zero brand, is now tied to three of Pepsi’s largest sports sponsorships: the NFL, the NHL and MLB. "Max is very young-male focused, so it’s a primary focus of our sports," said PepsiCo Dir of Sports Marketing Mark Rooks. "But we still support our Pepsi brand some with baseball, and Aquafina is tied to our MLB youth and grassroots efforts."