Cardinals To Learn "Hackgate" Penalty Soon Cubs Feted At Obama White House Obama Talks About Power Of Sports Knicks Partner With Denim Brand Bucks Win Team Retailer Of The Year LA 2024 Envisions Two-Venue Ceremony Fanatics Gains Rights For NBA Replica Jerseys Could San Diego Replace The Chargers? Braves Pursuing Palm Beach County ST Complex NFL Divisional Overnights Down 3%
Pepsi's New Baseball-Themed Spots Feature HOFers, Current Players
Published April 18, 2011
Pepsi has sponsorships with 15 of the 30 MLB teams. Max, Pepsi’s answer to the Coke Zero brand, is now tied to three of Pepsi’s largest sports sponsorships: the NFL, the NHL and MLB. "Max is very young-male focused, so it’s a primary focus of our sports," said PepsiCo Dir of Sports Marketing Mark Rooks. "But we still support our Pepsi brand some with baseball, and Aquafina is tied to our MLB youth and grassroots efforts."