Officials Outline Super Bowl Transit Plan Steiner Sports Hosts Yankees Dinner NFL Recommits To Fuel Up To Play 60 Speedo Launches "Art of the Cap" The Sportsman Channel Hires Sarah Palin ESPN To Air Bears' Mike Ditka Tribute NFL Launching "Homecoming" Effort Classified Advertisements Overnight Ratings From The Weekend
Pepsi's New Baseball-Themed Spots Feature HOFers, Current Players
Published April 18, 2011
Pepsi has sponsorships with 15 of the 30 MLB teams. Max, Pepsi’s answer to the Coke Zero brand, is now tied to three of Pepsi’s largest sports sponsorships: the NFL, the NHL and MLB. "Max is very young-male focused, so it’s a primary focus of our sports," said PepsiCo Dir of Sports Marketing Mark Rooks. "But we still support our Pepsi brand some with baseball, and Aquafina is tied to our MLB youth and grassroots efforts."