NBA Draft Lottery To Get Further Study NBA Creates David Stern Scholarship Polian, Wolf Recommended For HOF Twitter Me This Earnhardt Jr. Stars In UPMC Spot Buffalo Set To Host Its First OHL Game Maple Leafs-Senators Game Postponed Classified Advertisements Minding My Business: Seahawks' Jeff Dunn Texas To Spend Additional $6M On Student Stipends
Upcoming Conferences and Events
Pepsi's New Baseball-Themed Spots Feature HOFers, Current Players
Published April 18, 2011
Pepsi has sponsorships with 15 of the 30 MLB teams. Max, Pepsi’s answer to the Coke Zero brand, is now tied to three of Pepsi’s largest sports sponsorships: the NFL, the NHL and MLB. "Max is very young-male focused, so it’s a primary focus of our sports," said PepsiCo Dir of Sports Marketing Mark Rooks. "But we still support our Pepsi brand some with baseball, and Aquafina is tied to our MLB youth and grassroots efforts."