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Closing Bell

SportsNet N.Y. Launches Ad Campaign Critical Of Dish Network

SportsNet N.Y. started an extensive multi-platform marketing campaign today to protest Dish Network’s decision to drop the channel from its line-up. Channel execs would not say how much they are investing in the campaign, which is hitting N.Y. and surrounding markets in newspapers, online and on radio. The campaign focuses on Dish’s decision to drop SNY while raising rates. “Mets season has started, so take action now and drop Dish,” one newspaper ad reads. SNY is the official home of the Big East conference and schools like Rutgers and Syracuse.

Much of the campaign is geared toward areas where Dish has a large concentration of subscribers, like Connecticut and Syracuse. SNY bought ads in five papers, including the N.Y. Daily News, Hartford Courant and Rochester Democrat & Chronicle. It bought online ads at five sites including NYPost.com and Newsday.com. It also bought radio ads on 15 stations covering the N.Y., Hartford, Syracuse, Utica, Binghamton, Newark and Rochester markets.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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