MLB Wants Domestic Violence Policy In Place By '15 WS Game 2 Overnight Projects Win For Fox McGladrey Extends PGA Tour Deal Classified Advertisements Wolf, Polian Finalists For '15 Pro Football HOF Oklahoma St. Sues New Mexico St. Over Logo Under Armour's Apparel & Footwear Sales Rise By 29% Islanders Introduce New Owners Cubs See Progress In Talks With Rooftop Owners Progress Slow On Hawks Sale
Upcoming Conferences and Events
Sony Ericsson Introduces New PR Exec During Tennis Tournament
Published April 1, 2011
In the next week the company is launching its new Xperia phone, which it touts as the first combination mobile phone and game console. For the first time, Sony Ericsson is teaming with Verizon for the new phone. The Miami tournament is laden with ads for the new Xperia phone. Questioned whether Sony Ericsson would add more sports marketing in the U.S., Davies said it would be considered but declined to comment further.
Sony Ericsson currently sponsors the Miami event, and is a top sponsor of the WTA. It is also a sponsor of the UEFA Champions League, and has several tennis players under endorsement contract, including Maria Sharapova and Caroline Wozniacki. It recently launched a campaign with six lower ranked WTA players on YouTube and Facebook, featuring them in lifestyle and fashion settings, in addition to focusing on their athletic pursuits.