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Sony Ericsson Introduces New PR Exec During Tennis Tournament
Published April 1, 2011
In the next week the company is launching its new Xperia phone, which it touts as the first combination mobile phone and game console. For the first time, Sony Ericsson is teaming with Verizon for the new phone. The Miami tournament is laden with ads for the new Xperia phone. Questioned whether Sony Ericsson would add more sports marketing in the U.S., Davies said it would be considered but declined to comment further.
Sony Ericsson currently sponsors the Miami event, and is a top sponsor of the WTA. It is also a sponsor of the UEFA Champions League, and has several tennis players under endorsement contract, including Maria Sharapova and Caroline Wozniacki. It recently launched a campaign with six lower ranked WTA players on YouTube and Facebook, featuring them in lifestyle and fashion settings, in addition to focusing on their athletic pursuits.