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ESPN Official Says VCU-Butler Should Perform Well In TV Ratings
Published March 28, 2011
When both VCU and Butler made the Final Four, instant reaction from many in the sports community was that the lack of a marquee school in one semifinal would hurt CBS's ratings. THE DAILY asked ESPN Senior VP/Research & Analytics Artie Bulgrin whether marquee teams or competitive games drive ratings more. "It has always been a combination," he said.
Bulgrin pointed to the fact that there has been just a 2.4 rating point range in 10 of the 11 Final Fours from '00 to '10 when you average both games (8.0-10.4). He suggested that shows the VCU-Butler game should perform well in TV ratings. In '03, ratings were hurt when Kansas beat Marquette by 33 points in the first game, hurting the lead-in for the second game (Texas-Syracuse).
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Bulgrin pointed to the fact that there has been just a 2.4 rating point range in 10 of the 11 Final Fours from '00 to '10 when you average both games (8.0-10.4). He suggested that shows the VCU-Butler game should perform well in TV ratings. In '03, ratings were hurt when Kansas beat Marquette by 33 points in the first game, hurting the lead-in for the second game (Texas-Syracuse).
