SBD/Closing Bell

U.S. Cellular, MLB Cardinals Ink Three-Year Sponsorship Extension

U.S. Cellular has signed a three-year contract extension to remain a sponsor of the MLB Cardinals. The new deal includes the creation and debut of the U.S. Cellular MVP Deck, a new premium, all-inclusive seating area in the northeast corner of Busch Stadium that will be targeted for group sales. The partnership will also allow for the continuation of the U.S. Cellular Family Pavilion, an interactive games area, at the ballpark. U.S. Cellular additionally upgraded its cell tower at Busch Stadium to improve fans' mobile connectivity. Financial terms were not disclosed. U.S. Cellular first became a team sponsor with a five-year deal in '06, the first year of the third Busch Stadium in St. Louis.
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