| | The Daily Insider
Afternoon News & Headlines
Friday, June 18, 2004
4:00pm ET | |
| |
| • | Cubs File Plans With City For Development Of Wrigley Field Campus |
| • | Thomson S.A. Finalizes Five-Year Extension For RCA Naming Rights |
| • | WTA Tour Today Unveils Extension Of Its “Get In Touch” Marketing Campaign |
| • | Yahoo And Hewlett-Packard Plan Ambush For U.S. Open This Weekend |
| • | Critics Weigh In: “Dodgeball: A True Underdog Story” & “The Terminal” |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
CUBS FILE PLANS FOR DEVELOPMENT OF WRIGLEY FIELD CAMPUS
TheCubs today filed with the City of Chicago a plan to develop the Wrigley Fieldcampus. The proposal includes amulti-purpose building on Clark Street, an open-air pedestrian walkwayimmediately west of the ballpark and a themed restaurant, among otherthings. The filing also incorporates theclub’s request to renovate and expand the Wrigley Field bleachers (Cubs). Cubs VP/Community Affairs Mike Lufranosaid even if all the outstanding issues are settled by the end of the year,“Chances are we would not begin construction until after the 2005 season at theearliest” (CHICAGOTRIBUNE.com,6/18).
THOMSON S.A. FINALIZES FIVE-YEAR EXTENSION OF RCA NAMING RIGHTS
By David Broughton,Research Director, SportsBusiness Journal
RCA parent ThomsonS.A. today finalized a five-year, $6.5M extension with the city of Indianapolisfor naming rights to the RCA Dome through ‘09. Thomson VP/Consumer Marketing & Worldwide Advertising Tom Wardropsaid the deal calls for the company to pay the city $1.3M annually. The extension is the first of two suchoptions held by the company. The French company in January made its finalpayment under the original naming-rights deal, which paid the city $10M overten years. City officials did not return calls for comment by press time.
WTA UNVEILS EXTENSION OF“GET IN TOUCH” MARKETING CAMPAIGN
TheWTA Tour today unveiled an extension of its “Get In Touch With Your FeminineSide” marketing campaign. The campaignwill include taglines such as “Girls Just Want To Have Fun,” “No Man’s Land,”“They May Not Cook, But They Sure Can Serve,” “Sure, They Do Dishes. Big Crystal Ones” and “A Woman’s Gotta DoWhat A Woman’s Gotta Do,” accompanied by action shots of Venus and SerenaWilliams, Jennifer Capriati, Justine Henin-Hardenne, KimClijsters, Anastasia Myskina and Maria Sharapova. Print ads and billboards will runworldwide. In addition, there will bestreet-marketing events at various tournaments, including Wimbledon (WTATour).
YAHOO AND HP PLAN AMBUSH AROUND U.S. OPEN AT SHINNECOCK
The104th U.S. Open concludes this weekend at Shinnecock Hills Golf Clubin Southampton, NY, and BRANDWEEK reports that Yahoo and Hewlett-Packard arepartnering Saturday and Sunday to “promote HP’s photo equipment and the Yahoo!Finance portal, while dangling a chance to win a Hummer H2” and an HP digitalcamera at Southampton Driving Range, near Shinnecock Hills. Contestants can “hit a free bucket of ballsand attempt to register a hole in one. If more than one person aces the hole, a sweepstakes will be held.” The promo will be supported by a billboardtruck and parking lot flyers (BRANDWEEK,6/14 issue).
SPECIAL PAINT SCHEMES ON TAPFOR NASCAR RACES THIS WEEKEND
TheEvernham Motorsports No. 9 Dodge Dealers/UAW Dodge driven by Kasey Kahne will feature a specialMountain Dew paint scheme for Sunday’s NASCAR Nextel Cup Series DHL 400 atMichigan Int’l Speedway. Additionally,Evernham’s No. 19 Dodge Dealers/UAW Dodge driven by Jeremy Mayfield will feature the paint scheme for the November 14Southern 500 at Darlington Raceway. Thismarks the fourth consecutive year Mountain Dew has sponsored an Evernham entry(Evernham).
Meanwhile,the Race Kentucky Motorsports No. 65 Chevy driven by Stuart Kirby will feature a Churchill Downs paint scheme forSaturday’s Busch Series Meijer 300 at Kentucky Speedway in Sparta, KY (RaceKentucky Motorsports).
Also,Berkeley Premium Nutraceuticals will serve as the primary sponsor for StantonBarrett Motorsports’ two entries in the Meijer 300. Berkeley’s Rogisen brand will sponsor theNo. 97 Chevy driven by Stanton Barrett, while the company’s Altovisbrand will sponsor the No. 91 Chevy driven by Shawna Robinson. Also, Berkeley’s Enzyte brand is the primarysponsor of Holigan Racing’s No. 50 Chevy driven by Regan Smith (BerkeleyPremium Nutraceuticals).
BUZZER BEATERS
Thisweekend’s three-game Red Sox-Giants series “is the toughest regular-seasonticket in the four-year history” of SBC Park (S.F. CHRONICHLE, 6/18). This weekend’s three-game Yankees-Dodgersseries at Dodger Stadium is sold out (USA TODAY, 6/18).
TheMLL Baltimore Bayhawks have signed a sponsorship deal for the remainder of the’04 season with nutritional supplement manufacturer Nutramax Laboratories (Bayhawks).
WEEKEND EVENTS
Friday
MLBwill host the groundbreaking ceremony for its first Youth Baseball Academy at4:00pm PT at Compton Community College. MLB Commissioner Bud Selig, Senior VP/Baseball Operations JimmieLee Solomon, Angels Owner Arte Moreno and Dodgers Owner FrankMcCourt will participate.
TheWUSA will begin the first of two soccer festivals as part of its revivalefforts in Blaine, MN, where the Atlanta Beat will square off with the N.Y.Power at National Sports Center. Saturday’s game will feature Boston Breakers-Washington Freedom.
The independent Frontier League Florence Freedomwill open their new $8M Champion Windows Field against the Washington WildThings at 7:05pm ET, although the stadium has yet to be completed (CINCINNATIENQUIRER, 6/17).
Saturday
TheAthens Olympic torch continues its U.S. visit in N.Y., where Knicks G StephonMarbury, Olympic Gold Medallist Sarah Hughes, Lesley Visserand rapper P. Diddy, among others, will carry the flame through all fiveboroughs on a 34-mile trip concluding in Times Square.
As San Antonio Mayor Ed Garzaexpects the Dominica-Mexico 7:00pm CT World Cup qualifying match “to show MLSofficials a high level of support for soccer in San Antonio. MLS Commissioner Don Garberplans to be in attendance” (SAN ANTONIO EXPRESS-NEWS, 6/16).
Braves LF Chipper Jones,CF Andruw Jones, 1B Nick Green, Cs Eddie Perez andJohnny Estrada, and P C.J. Nitkowski will each be at a different Atlanta-areaPublix Super Markets for a ticket drive from 11:00am-noon ET.
Sunday
The Dodgers will allow fans to play catch on thefield at Dodger Stadium for Father’s Day from 10:00am-1:00pm PT before the5:05pm PT Yankees-Dodgers game.
Mattel’s Hot Wheels brand, Speed Channel andAutoZone will begin a promotion at the F1 U.S. Grand Prix that will award twoVIP trips to the ‘05 Australian Grand Prix.
CHANNELSURFING
Friday
Chargerscoach Marty Schottenheimer willappear on FSN’s “I, Max” at 6:00pm local time.
ESPNwill continue second-round coverage of the U.S.Open Championship at 5:00pm ET.
ESPN2will air the NCAA World Series: Arkansas-Texasat 7:00pm ET.
Yankees LF Gary Sheffieldis scheduled to appear on FSN’s “BDSSP.”
ActorsPhylicia Rashad and Kevin Kline and musical guest David Byrne will appear on HBO’s “Onthe Record” with Bob Costas at11:00pm ET.
Saturday
NBCwill air third-round coverage of the U.S.Open Championship at 12:30pm ET.
CBSwill air coverage of the Escape from Alcatraz Triathlon at 2:00pm ET.
ESPN will air the NCAA World Series: California State Fullerton-South Carolina at 2:30pm ET and LSU-Miami at 7:00pm ET.
Foxwill air MLB regional coverage: Yankees-Dodgersor Red Sox-Giants at 3:00pm ET, and USA TODAY notes that Yankees-Dodgers “willgo to 85% of the USA – the highest percentage for a single game in Fox’ nineseasons of regionalized coverage” (USA TODAY, 6/18).
ABCwill air WNBA Shock-Monarchs at4:00pm ET.
CBSwill air the NCAA Outdoor Track &Field Championships at 4:00pm ET.
ESPN2will air MLS Galaxy-MetroStars at4:00pm ET.
FXwill air the NASCAR Busch Series Meijer300 at 8:00pm ET.
NBATV will air WNBA Liberty-Fever at8:00pm ET.
ESPN2will air track and field’s PrefontaineClassic at 9:30pm ET.
Sunday
NBC willair final-round coverage of the U.S.Open Championship at 12:30pm ET.
SpeedChannel will air the F1 U.S. Grand Prix at12:30pm ET.
Foxwill air the NASCAR Nextel Cup Series DHL400 at 1:30pm ET.
ESPN2will air men’s FIFA World Cup qualifying: U.S.-Grenadaat 4:00pm ET.
ESPN will air Yankees-Dodgersat 8:00pm ET.
TODAY’S TEASER…
General: What was former President BillClinton’s birth name?
THE DAILY STAT: GOLF FOR WOMEN SURVEY OF KIDS8-18
GolfFor Women surveyed 1,200 children, ages 8-18, to find out what they think aboutgolf. The magazine found that 77% ofkids not interested in golf think the game “is boring” and only 24% of kidssurveyed agreed with the statement, “Golf is cool.” The following offers three select questions,and their findings, from the study (Golf For Women, 7-8/’04 issue).
| How many kids play golf? |
| Boys | Girls |
| % who have played golf in the past year | 21% | 6% |
| % who have hit balls at a practice range | 30% | 15% |
| % who have not played at all | 62% | 81% |
|
| Is golf a game you'd like to try? | | |
| Boys | Girls |
| No, I'm not interested | 53% | 64% |
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| The six most-recognized players among kids we surveyed were: |
| Boys | Girls |
| Tiger Woods | 56% | 51% |
| Jack Nicklaus | 13% | 8% |
| Phil Mickelson | 11% | 3% |
| Sergio Garcia | 8% | 4% |
| Arnold Palmer | 8% | 4% |
| Annika Sorenstam | 6% | 6% |
CRITICS WEIGH IN: “DODGEBALL: A TRUE UNDERDOG STORY” & “THETERMINAL”
In “Dodgeball: A True Underdog Story,” a small local gym isthreatened with extinction by a gleaming sports and fitness palace unless agroup of social rejects can rise to victory in the ultimate dodgeballcompetition. Tom Hanks againpartners with Steven Spielberg in “The Terminal,” as a man stuck withouta country, trying to make a life for himself in his new home, JFK InternationalAirport.
| | ——————Movie—————— |
| | “Dodgeball” | “The Terminal” |
| Chicago Sun-Times | 
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| Hollywood Reporter | 
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| N.Y. Times |
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| USA Today |
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…TODAY’SANSWER
William Jefferson Blythe IV. He legally changed his last name to Clinton,after his stepfather, when he was 16.
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