| | The Daily Insider
Afternoon News & Headlines
Wednesday, Febuary 18, 2004
4:00pm ET | |
| |
| • | TNT Today Posts 5.1 U.S. HH Rating For Coverage Of NBA All-Star Game |
| • | NHL Today Launches Web Site To Provide Public With CBA Information |
| • | Jets To Produce And Sell Game Advertising For Radio Broadcasts Under Deal |
| • | New Era Today Announces Launch Of 59FIFTY@50 Anniversary Campaign |
| • | ESPN2 To Televise MLB Opener, Yankees-Devil Rays, Live From Japan |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
U.S. RATING FOR NBA ALL-STAR GAME DOWN 23% COMPARED TO ‘03
TNT’s telecast of Sundaynight’s NBA All-Star Game drew a final 5.1 U.S. HH rating and delivered5,525,000 HHs from 9:00-11:30pm ET. Thegame’s 8.2 million viewers make it the second-most watched basketball game incable history, behind last year’s All-Star Game. The 5.1 rating is down 23% from last year’s 6.6 U.S. HH rating. The 5,525,000 HHs is down 22% from lastyear’s 7,092,000 HHs (THE DAILY).
NHL TODAY LAUNCHES WEB SITE WITH CBA INFORMATION
TheNHL today launched a new Web site, NHLCBAnews.com,to provide the public with news and information about league economics andcollective bargaining. The launchfollows the release of a study of league economics last Thursday by former SECChair Arthur Levitt (THE DAILY).
JETS TO PRODUCE AND SELL GAME ADS FOR RADIO BROADCASTS
TheJets today announced the formation of a radio broadcast partnership with ESPN1050 and WABC-AM. As part of theagreement, the Jets will produce and sell game advertising through a jointventure between the Jets sales and marketing staff and the ESPN 1050 salesstaff. The Jets will also select gameannouncers for the broadcasts. The dealencompasses the next five seasons (Jets).
NEW ERA TO SELL GUEST-DESIGNED CAPS AS PART OF 59FIFTY@50
NewEra today announced the launch of its 59FIFTY@50 campaign marking the 50thanniversary of its signature cap, the 59FIFTY. Among the elements of the campaign is “Capture the Flag,” under whichguest designers such as filmmaker Spike Lee, deejay Bobbito Garcia,Astros P Roger Clemens, rapper Dizzee Rascal, snowboarder TrevorAndrew and actor Danny Masterson will design hats to be sold inlimited edition quantities throughout the world. The campaign will be supported with print ads, a micro Web site -www.59FIFTYat50.com, POP and speciallabeling, marking and packaging. Burlington, VT-based Jager Dipaola Kempdeveloped the campaign creatives (New Era).
BUZZER BEATERS
SportingNews this week features NASCAR driver Dale Earnhardt Jr. on the cover ofits national issue, with the header, “Son Of A Gun! … A Big Win for Little E atDaytona.” A second cover for theNortheast features Yankees 3B Alex Rodriguez, with the header, “The NewMurderers Row.”
Sports Illustrated this week features Rodriguez on thecover, with the headers “Hello, New York” and “Texas Two-Step.”
ESPNThe Magazine this week features swimmer Michael Phelps on the cover,with the header, “Michael Phelps Is The Hottest Thing In A Swimsuit.”
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| Sporting News | Sports Illustrated |
ESPN today announced that ESPN2 will televise the firstregular-season game of the ‘04 MLB season, Yankees-Devil Rays, live fromJapan. The game will air Tuesday, March30, at 5:00am ET (ESPN).
TheAP reports that Red Sox Owner John Henrysaid in an e-mail response toreporters today that he is “changing his mind on whether the sport needs asalary cap.” Henry: “Baseball doesn’thave an answer for the Yankees. Revenuesharing can only accomplish so much” (AP, 2/18).
RoushRacing today announced that Pennzoil will serve as the primary sponsor for theNo. 99 Ford driven by Jeff Burton during the March 7 NASCAR NextelSeries Cup UAW-DaimlerChrysler 400 at Las Vegas Motor Speedway (Roush Racing).
Atlanta-basedFirstwave Technologies today announced that the All England Lawn & TennisClub has selected Firstwave to provide its sports-specific CRM solution for useat Wimbledon. The technology will initiallybe deployed to handle player registration for the ’04 tournament (FirstwaveTechnologies).
TheAP reports that members of an elite Greek Navy unit held a security drill todayto “prepare for the upcoming Olympics, the first exercise involving militarytroops. Unlike previous drillsinvolving police forces, the military unit used live ammunition to createrealistic conditions” (AP,2/18).
TONIGHT’S EVENTS
TheAHL Philadelphia Phantoms and the National Constitution Center will distributeGeorge Washington bobblehead dolls to the first 500 kids 14-and-under inattendance at the team’s 7:05pm ET game against the Wilkes-Barre/ScrantonPenguins at Wachovia Spectrum. The dollsfeature Washington wearing a Phantoms jersey and holding a hockey stick in hisright hand.
CHANNEL SURFING
ATPTour player Andy Roddick will be onthe “Hot Seat” during ESPN’s “SportsCenter” at 6:00pm ET.
ESPNwill air NCAA men’s basketball: TexasTech-Colorado at 7:00pm ET and Duke-WakeForest at 9:00pm.
ESPN2will air Coyotes-Red Wings at 7:00pmET.
ESPNClassic’s “SportsCentury” will profile RichmondFlowers Jr. at 8:00pm ET.
ESPN2will air Clippers-Trail Blazers at10:00pm ET.
ESPNClassic will air “Cheap Seats” at10:00pm ET with comedic hosts Randyand Jason Sklar examining old gamesand shows.
HistoryChannel’s “Modern Marvels” will examine racetrack technology at 10:00pm ET.
RaidersS Rod Woodson and CB Charles Woodson, Dolphins DE Jason Taylor, N.Y. Post columnist Peter Vecsey and singer Nick Carter are scheduled to appear onFSN’s “BDSSP.”
ESPN’s“OTL Nightly” will examine Yankees P Jose Contreras’ struggles withisolation and separation from his family, and an exclusive interview with hiswife and children in Cuba at midnight ET.
A&E’s“Biography” will profile Princesses ofMonaco at 8:00pm ET.
E!’s“True Hollywood Story” will profile Arnold& Maria at 8:00pm ET.
HEADLINERS
Hereare tonight’s headline guests on the following talk shows:
| “Late Show” | Ashley Judd |
| “The Tonight Show” | Jennifer Love Hewitt |
| “The Late Late Show” | John Cleese |
| “Late Night” | Kristen Davis |
| “Jimmy Kimmel Live” | Rob Schneider |
TODAY’S ARTICLES OF INTEREST
TheBaltimore SUN’s Peter Schmuckwrites, “The love-haterelationship between Baltimore and Washington has complicated the effort tofind a new home for an Expos franchise that has been in limbo since baseball’scentral management assumed ownership of the team a couple of years ago. … TheOrioles have spent the past 32 years trying to establish themselves as aregional team, but the Washington area has never given up hope of reclaiming itsown baseball identity” (Baltimore SUN).
The MILWAUKEE JOURNAL SENTINEL’s Dale Hofmann writes, “Alittle more than a week ago, we asked what you wanted the auditors to find outwhen they conduct their limited financial review of theBrewers’ books. And your No. 1question … How much do Wendy Selig-Prieb and her husband, Brewers [VP] LaurelPrieb, get in salary? People seemmore curious than suspicious, which would be a good thing for the Brewers. Butthe club has already made the mistake of saying it won’t disclose thatinformation” (MILWAUKEE JOURNAL SENTINEL).
- Has Rangers Owner Tom Hicks’ image taken a hit?
- Boston sports media reacts strongly to Alex Rodriguez deal.
- Q&A with Grizzlies President/Basketball Operations Jerry West.
- Hornets G Baron Davis investing in a venture fund dedicated to financing motion pictures in Louisiana.
SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
Mindbenders: Two bodies have I, thoughboth joined in one, the stiller I stand, the faster I run. What am I?
IN OTHERNEWS……
REUTERSreports that MGM’s Q4 ’03 net income rose to $60.3M from $58.7M in the sameperiod a year earlier, which included a $32.5M one-time gain. Revenue for the quarter fell from $620.9M inQ4 ’02 to $543.1M (REUTERS,2/18).
THE DAILY STAT: NBA ALL-STAR GAME ADVERTISING
Thefollowing presents the companies that advertised three times or more duringTNT’s Sunday coverage of the NBA All-Star Game.
| Company/Brand | Ads (Length) | Brand/Product Advertised |
| Coca-Cola | 5 (:30) | Sprite |
| American Express | 4 (:30) | |
| adidas | 4 (:30) | |
| Gatorade | 4 (:30) | |
| McDonald’s | 4 (:30) | |
| Verizon | 4 (:30) | |
| Miller Brewing | 2 (:30) 2 (:15) | |
| A-B | 3 (:30) | Bud Light |
| Coors Brewing | 3 (:30) | Coors Light |
| Jeep | 3 (:30) | |
| NBA | 3 (:30) | NBA TV, NBA.com, “Read To Achieve” |
| Sony | 3 (:30) | PlayStation 2 |
…TODAY’S ANSWER
An hourglass
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