| | The Daily Insider
Afternoon News & Headlines
Wednesday, September 3, 2003
4:00pm ET | |
| |
| • | Jets, Falcons Today Add Levitra As First Sponsor In Pharmaceutical Category |
| • | Bank Of America Today Signs On As Official Bank Of The Cowboys |
| • | ManU And Real Madrid Reach Agreement On Beckham’s Transfer Fee |
| • | Rain Delays Afternoon Session At U.S. Open In Flushing Meadows |
| • | Terrell Owens Set To Endorse Life 02 Super Oxygenated Bottled Water |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
JETS AND FALCONS ADD LEVITRATO SPONSORSHIP ROSTERS
Afterearlier news of a similar deal with the 49ers, the Jets today announced amultiyear deal with NFL sponsor Levitra, the erectile dysfunction drug co-marketedby Bayer and GlaxoSmithKline. Under theJets deal, Levitra receives signage at The Meadowlands, as well as exposurethrough broadcast, print and online media (Jets).
TheATLANTA BUSINESS CHRONICLE reports that the Falcons have signed a multiyeardeal with Levitra as well. Levitra willreceive signage at the Georgia Dome, as well as exposure through broadcast,print and online media (BIZJOURNALS.com,9/3).
BANK OF AMERICA SIGNS SPONSORSHIP DEAL WITH COWBOYS
TheCowboys today announced a multiyear agreement with Bank of America (BofA),designating the company as the official bank of the team and sponsor of TexasStadium. BofA will receive variousmarketing, entertainment and hospitality opportunities, as well as its logo onselect season tickets and Texas Stadium signage. The club will feature the BofA logo in a campaign across TV,radio and print platforms. Additionally, BofA will have a presence at the Cowboys training camp (BofA).
RAIN DELAYS U.S. OPEN AGAIN WITH 108 MATCHES SCHEDULED
TheAP reports that rain “again delayed the start of U.S. Open play [today] beforetop-seeded Kim Clijsters and No. 5 Amelie Mauresmo took the courton a day when a record 108 matches were scheduled.” Martina Navratilova, on the rain delays: “Yesterday theyspent more time drying the courts than it rained. When are they going to learn? We have no say on it. Yesterday,it was two hours of play, six hours of drying. Fifteen minutes is enough after a drizzle” (AP,9/3).
MANU AND REAL MADRID COME TOTERMS ON BECKHAM TRANSFER
ANANOVA.comreports that ManU and Real Madrid have reached an agreement, under which ManUwill “receive [US$17.3M] of the [US$39.3M] transfer fee for David Beckham in alump sum.” ManU originally was due toreceive a US$18.9M payment in “equal installments over four years but will nowreceive the money up front.” ManU has“already received [US$7.9M]” of the fee with the remaining amount “beingsubject to Real’s performances” in the UEFA Champions League (ANANOVA.com, 9/3).
MOTOROLA LEVERAGING NFL IN MARKETINGDEAL WITH COMCAST
Motorolatoday announced a marketing initiative with Comcast to promote Comcast’s high-speed Internet service and Motorolatechnology. Motorola is using its dealwith the NFL to include “Motorola’sSuper Fast Super Bowl XXXVIII Sweepstakes,” which includes the opportunityto win a trip to Super Bowl XXXVIII. Raiders QB Rich Gannon and WR Jerry Rice will be featuredin the campaign, which runs through October 31 (Motorola).
BUZZER BEATERS
SportingNews this week features Packers QB Brett Favre surrounded by hisstarting offensive line, under the header, “The NFL’s 100 Best: Why Brett FavreHas A Line On No. 1.”
Sports Illustrated this week features an action shot fromSaturday’s Univ. of WA-OH State Univ. football game, under the header, “College Football Kicks Off.”
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| Sporting News | Sports Illustrated |
Miami-based BEVsystems today announced it has signed49ers WR Terrell Owens to an endorsement deal, under which Owens willendorse the Life 02 Super Oxygenated bottled water. Owens is repped by David Joseph of Joseph AthleticManagement. BEVsystems also plans torelease the names of other NFL players as endorsers of the bottled water in thenear future (BEVsystems).
TSNtoday announced that it has signed on as the exclusive Canadian broadcaster ofthe ’04 UEFA European Championship June 12-July 4 in Portugal, marking thefifth consecutive UEFA European Championship TSN will broadcast (TSN).
The FINANCIAL TIMES reports that ATHOC President GiannaAngelopoulos-Daskalaki yesterday delivered a report “on seven Olympic test eventsstaged last month” in Athens, and she warned that “Greeks must rally round theorganizers of the 2004 Olympics to ensure the Athens games are a success.” Angelopoulous-Daskalaki also said “failuresin hospitality … could undermine the success of the games” (FINANCIALTIMES, 9/3).
The AP reports that the NFL today “presented a four-year, $2[M]grant to Action for Healthy Kids, a nationwide partnership focused on boostingaccess to nutritious foods and promoting physical activity in schools” (AP,9/3).
ISC today announced the election of American Trucking AssociationPresident & CEO Bill Graves to the company’s BOD (ISC).
The Hamilton Group today announced that it has been retained byLuge Olympian Anne Abernathy for sponsorship and endorsementopportunities (Hamilton Group).
Alltel today announced an assortment of wireless games andservices from Disney brands, including ESPN’s X Games Skateboarding and X GamesSnowboarding games. Additionally,Alltel customers will be able to use Axcess Mobile Web versions of ABCNews.comheadlines and news reports, ESPN.com headlines and content, and FamilyFun.comcontent (Alltel).
TONIGHT’S EVENTS
TheNational Children’s Alliance and Safe Shores are hosting the 3rdAnnual Champions of Children Dinner at 6:30pm ET at The Columbus Club in DC tohonor Olympic Gold Medalist Picabo Street, U.S. Sen. Joseph Biden(D-DE) and Freddie Mac Foundation President & CEO Maxine Baker formaking contributions to U.S. children who suffer from mental and physicalabuse.
TheEagles will hold the grand opening of the team’s new Pro Shop at LincolnFinancial Field at 5:00pm ET. CB TroyVincent and DT Hollis Thomas will be in attendance from 5:30-6:30pmET.
CHANNELSURFING
EaglesQB Donovan McNabb will be on the “Hot Seat” during “SportsCenter” at 6:00pm ET.
USANetwork will air coverage of the U.S. Open at 7:00pm ET.
ESPNwill air “Hey Rookie, Welcome to the NFL”at 7:00pm ET.
ESPN2will air Red Sox-White Sox at 7:00pmET and Astros-Dodgers at 10:00pm ET.
ESPNClassic’s “SportsCentury” will profile the year 1977 at 7:00pm ET and VinceLombardi at 8:00pm ET.
BearsQB Kordell Stewart, former MLBer Dennis Eckersley, Astros P Wade Miller and actor Bruce McGill are scheduled to appear onFSN’s “BDSSP.”
ESPN’s Max Kellerman will be on NBC’s “Last Call” with Carson Daly at 1:30am ET.
A&E’s“Biography” will profile MuhammadAli at 8:00pm ET.
E!’s“True Hollywood Story” will profile Diana:Legacy of a Princess at 8:00pm ET.
CBSwill air the 4th Annual LatinGrammy Awards at 9:00pm ET.
HEADLINERS
Hereare tonight’s headline guests on the following talk shows:
| “The Late Show” | Gen. Tommy Franks |
| “The Tonight Show” | Alyssa Milano |
| “The Late Late Show” | Dakota Fanning (r) |
| “Late Night” | Jon Lovitz |
| “Jimmy Kimmel Live” | Junior Senior |
TODAY’S ARTICLES OF INTEREST
ESPN.com’sDarren Rovell wrote of the merchandise sales at the U.S. Open: “Thereare hundreds of items available for purchase on the grounds of the USTA NationalTennis Center, from match-used balls for $5.00 to tennis outfits from everymajor manufacturer. But nearly every item is branded ‘U.S. Open 2003,’ and savefor a Nike shirt with a small image of James Blake on it, packs oftennis cards and a U.S. Open calendar with players images inside, there is nothingfor a fan of a particular tennis player to buy” (ESPN.com).
TheL.A. TIMES’ Meg James wrote, “During the last few years, several TV operationsaimed at college students have sprung up, including one recently acquired bymedia giant Viacom Inc. These start-ups are trying totap the college market, which boasts nearly 17 million undergraduatestudents and, by some estimates, more than $150[B] in disposable income” (L.A.TIMES).
TheWASHINGTON POST’s Andrew Beyer wrote, “Few racetrack executives are so attunedto the interests of the betting public” as NYRA Chair Barry Schwartz. His intentions are “so honorable that hehardly deserves the woesthat have been heaped on him this summer. … Schwartz could hardly have envisionedinheriting these headaches when he took the top NYRA post. And there was a time when he could not haveremotely imagined being part of the elite circle that governs New York racing”(WASHINGTON POST).
SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
What is thelargest sum of money – all in current coins and no silver dollars, Americanmoney – that you could have in your pocket without being able to give changefor a dollar, half dollar, quarter, dime, or nickel?
IN OTHERNEWS……
REUTERSreports that August was a “hot month for the U.S. auto industry,” as automakerswere “on track to hit their strongest sales pace so far this year.” Estimates of August’s seasonally adjustedsales rate “ranged from 17.5 million to 18.7 million vehicles, with severalpegged at 18.2 million. While suchrates would outpace the previous year-to-date high of 17.3 million, they wouldstill fall short of last August’s rate of 18.6 million” (REUTERS,9/3).
THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION
Thefollowing presents best selling nonfiction books from the NY Times for the weekending August 23 (N.Y. TIMES, 9/3):
| THIS WEEK | HARDCOVER NONFICTION |
| 1) | LIES (AND THE LYING LIARS WHO TELL THEM), Al Franken (Dutton) |
| 2) | BENJAMIN FRANKLIN, Walter Isaacson (Simon & Schuster) |
| 3) | KATE REMEMBERED, A. Scott Berg (Putnam) |
| 4) | TREASON, Ann Coulter (Crown Forum) |
| 5) | UNDER THE BANNER OF HEAVEN, Jon Krakauer (Doubleday) |
| 6) | LIVING HISTORY, Hillary Rodham Clinton (Simon & Schuster) |
| 7) | SEABISCUIT: Special Illustrated Collector's Edition, Laura Hillenbrand (Random House) |
| 8) | A SHORT HISTORY OF NEARLY EVERYTHING, Bill Bryson (Broadway) |
| 9) | MONEYBALL, Michael Lewis (Norton) |
| 10) | THE KENNEDY CURSE, Edward Klein (St. Martin's) |
…TODAY’SANSWER
The largest sumis $1.19, composed of a half dollar, a quarter, four dimes and fourpennies.
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dailyinsider@sportsbusinessdaily.com
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