| | The Daily Insider
Afternoon News & Headlines
Wednesday, July 30, 2003
4:00pm ET | |
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| • | Heat Sign Three-Year Marketing Deal With Pharmed Group, Miami |
| • | Bobcats Today Announce Season-Ticket Prices And Policies For ’04-05 Season |
| • | LPGA Tour Stop In Tulsa Inks New Title Sponsor For Next Year’s Event |
| • | Merton Hanks Joins NFL As Senior Manager, Consumer Products & Compliance |
| • | ATP Today Releases ’04 Schedule: 65 Tournaments, 31 Countries, 6 Continents |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
PHARMED GROUP INKS THREE-YEAR MARKETING DEAL WITH HEAT
BRANDWEEK reports that the Heat “signed a deal with the Pharmed Group, Miami, to help market the company’s OleoMed vitamin supplement line.” Under terms of the deal, Pharmed will “supply the Heat with all its first aid and OTC products.” Pharmed also signed a three-year marketing deal that includes signage at American Airlines Arena, ads in the Heat’s game program and other opportunities. Terms of the deal, handled by FL-based On The Ball Marketing, were not released. Pharmed Group “plans to garner similar deals with other NBA franchises and is in the process of creating a product catalog designed specifically for the league” (BRANDWEEK, 7/30).
BOBCATS TO OFFER PRIORITY SEATING TO FORMER TICKET HOLDERS
The Bobcats today announced that former Hornets season-ticket holders will be offered priority seat selection for the team’s ’04-05 inaugural season at the Charlotte Coliseum. Additionally, season-ticket holders from the Hornets’ final season in Charlotte, ’01-02, will be offered the exact same seats. Season tickets, which range from $17-100 per game, will go on sale to the public November 1. The Bobcats’ average season-ticket price will be $46, approximately $7 below the NBA average for the ’03-04 season. The team plans to move into a downtown arena for the ’05-06 season (Bobcats).
LPGA TOUR STOP IN TULSA GETS NEW TITLE SPONSOR NEXT YEAR
The TULSA WORLD reports that John Q. Hammons and the Renaissance Tulsa Hotel & Convention Center “will be the new title sponsor of the LPGA Tour stop at Tulsa Country Club,” as the company “signed a one-year deal that will renew 30 days after this year’s tournament, securing its future through 2006.” The tournament will now be called the John Q. Hammons Hotel Classic and will be held September 5-7. The event was formerly called the Williams Championship (TULSA WORLD, 7/30).
BUZZER BEATERS
Sporting News this week features Univ. of Miami TE Kellen Winslow Jr. on the cover, under the header, “Second Coming.”
Sports Illustrated this week features Lance Armstrong on the cover.
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| Sporting News | Sports Illustrated |
The NFL today named former 49ers S Merton Hanks as Senior Manager of Consumer Products & Compliance. In the role, Hanks will work with the league office’s consumer products and football operations departments in supervising the on-field uniform inspection and enforcement program (NFL).
The ATP today released its ’04 schedule, containing 65 tournaments in 31 countries on six continents. The ATP Champions Race 2004 kicks off the schedule January 5, which concludes at the Tennis Masters Cup in Houston beginning November 13. Additionally, the schedule features four consecutive tournaments in Latin America February 9-March 7, and four tournaments overall in Asia (ATP).
Sargento today announced it has been designated as the official cheese of Lambeau Field. As part of its “Touchdowns for Charity” program, Sargento will donate $1,000 to the Milwaukee-based food bank Hunger Task Force for every Packers touchdown throughout the year. SargentoBurgers, along with branded merchandise, will be sold at the venue (Sargento).
Ad agency Wongdoody today announced that the Seahawks have selected the agency for their media placement assignment. Media, valued at more than $1M, begins today with TV spots, and continues with radio and print components, beginning next week (Wongdoody).
Sunshine Network today unveiled a new corporate logo, the first major redesign since the net’s inception in ‘88. The new logo will roll out on-air and in print August 30 (Sunshine Network).
THOROUGHBRED TIMES reports that TVG posted the highest quarterly handle in company history during Q2 ’03. TVG’s Q2 ’03 handle was $60,986,753, a 142% increase from Q1 ‘03 and a 27% increase from Q2 ’02 (THOROUGHBRED TIMES, 7/30).
The EAST VALLEY TRIBUNE reports that as of last night, the Marlins “had sold nearly 20,000 tickets” for tonight’s 7:05pm ET game against the D’Backs, featuring Dontrelle Willis pitching against Randy Johnson. The Marlins “have only about 5,000 season-ticket holders and average about 14,000 tickets sold per game” (EAST VALLEY TRIBUNE, 7/30).
The Richmond UHL expansion franchise today announced that it has chosen RiverDogs as the club’s nickname. The club also unveiled its logo and colors today (RiverDogs).
Rick Burton today was officially named commissioner of Australia’s National Basketball League, effective immediately (NBL).
A LIGHTER BUZZ
The ORLANDO SENTINEL reports that the Univ. of FL (UF) “has not changed its name to Crocodiles,” although a crocodile is pictured on the front cover of the ’03 football media guide. The school printed “19,300 copies at a cost of just over [$5] per book.” GBS Productions Graphics is credited with the cover design. While the crocodile “had no comment,” UF SID Steve McClain said that the school “thought it had purchased a photo of an alligator” (ORLANDO SENTINEL, 7/30). McClain added that the most frustrating part is that he “streamlined the guide by about 100 pages and saved the school $19,000 on printing.” Instead, he will “remember the 2003 media guide for one mistake” (PALM BEACH POST, 7/30).
TONIGHT’S EVENTS
Speedo will launch the new ‘04 Speedo Beach Life collection this evening at 9:00pm PT from the Detroit Bar in Costa Mesa, CA. The launch will coincide with the official announcement of the National Surfing League’s X-Games surf team.
The L.A. chapter of the National Sports Marketing Network will host a panel discussion, “The Business of Horseracing: Table Talk with Southern California’s Horse Racing Leaders,” at 6:00pm PT at Hollywood Park. Lakers Assistant to the President Bob Steiner will moderate a panel that includes TVG VP & Exec Producer Tony Allevato, Hollywood Park President & Churchill Downs Sr. VP/CA Operations Rick Baedeker, and Thoroughbred Owners of CA President John Van de Kamp.
CHANNEL SURFING
ESPN will air Astros-Braves at 7:00pm ET.
ESPN2 will air D’Backs-Marlins at 7:00pm ET.
ESPN Classic’s “SportsCentury” will profile the year 1992 at 7:00pm ET and Mario Andretti at 8:00pm ET.
ESPN’s “Outside The Lines Nightly” will examine how the past sexual assault trials of Mark Chmura and Mike Tyson could affect the strategy for the prosecution and defense of Kobe Bryant at midnight ET.
Colts WR Qadry Ismail, ATP player Mark Philippoussis and Mad TV’s Aries Spears are scheduled to appear on FSN's “BDSSP.”
A&E’s “Biography” will profile John Walsh at 8:00pm ET.
E!’s “True Hollywood Story” will profile Eminem at 8:00pm ET.
HEADLINERS
Here are tonight’s headline guests on the following talk shows:
| “Late Show” | Seann William Scott |
| “The Tonight Show” | Roseanne Barr |
| “The Late Late Show” | Elizabeth Banks |
| “Late Night” | Tom Arnold (r) |
| “Jimmy Kimmel Live” | Jamie Foxx (r) |
TODAY’S ARTICLES OF INTEREST
The FT. WORTH STAR-TELEGRAM’s Randy Galloway writes of Cowboys Owner Jerry Jones’ first training camp with coach Bill Parcells, “Jerry is personally riding a public-perception high, which is not exactly a surprise to an owner who is escaping media heat and fan displeasure for the first training camp in years. Jones knew Parcells would bring him relief in these areas. And while Jerry admits this 180-degree spin to positive perception for the Cowboys may only be temporary … he also talks about the here and now being close to overwhelming” (FT. WORTH STAR-TELEGRAM).
The PHILADELPHIA DAILY NEWS’ Sam Donnellon writes, “They bought the team and brought your championship dreams back... Then, in two straight offseasons, they went out of their way to throw cold water on those dreams. … They are [Eagles President] Joe Banner and [Eagles Owner] Jeffrey Lurie, and their missteps are as comically confounding as their other manipulations are shrewd” (PHILADELPHIA DAILY NEWS).
See The Daily Insider’s Articles of Interest section for more sports business-related links.
TODAY’S TEASER…
Mindbenders: If six teachers can mark 36 papers in an hour and a half, how many papers can eight teachers mark in one hour?
IN OTHER NEWS……
REUTERS reports that Vivendi Universal shares fell more than 3% today after MGM withdrew from the auction of Vivendi’s entertainment assets, “raising fears the final price would be low.” Industry watchers said that the MGM exit “could seriously hamper Paris-based Vivendi’s attempts to get a higher price for the assets.” MGM shares “jumped as much as [9%] as its investors breathed a sigh of relief that the Hollywood studio would not plunge into an expensive deal” (REUTERS, 7/30). As of presstime, shares of Vivendi were down $0.67, or 3.6%, to $17.84. Meanwhile, shares of MGM were up $1.01, or 7.8%, to $13.85.
BRANDWEEK reports that the Maytag repairman, “the brand figurehead for 35 years, is getting a new face” as Gordon Jump, who has played the role since ‘88, is retiring and will be replaced with character actor Hardy Rawls. Actor Mark Devine will continue as the apprentice. Leo Burnett, Chicago, handles the account (BRANDWEEK, 7/30).
THE DAILY STAT: PRIMETIME NIELSEN RATINGS
The following lists the final Nielsen ratings for the top ten primetime shows for the week of July 21-27. Also provided are the weekly viewership averages for each net (USA Today, 7/30).
| | | |
| VIEWERS |
| RK | PROGRAM | NET | DAY | RAT/SHR | (IN MILLIONS) |
| 1) | CSI | CBS | Thu | 9.0/16 | 13.3 |
| 2) | Law & Order (10:00pm) | NBC | Wed | 9.0/16 | 12.8 |
| 3) | Law & Order: CI | NBC | Sun | 7.8/13 | 11.7 |
| 4) | Without a Trace | CBS | Thu | 7.6/14 | 11.3 |
| 5) | Law & Order (9:00pm) | NBC | Wed | 7.9/14 | 11.0 |
| 6) | Everybody Loves Raymond | CBS | Mon | 6.9/12 | 10.4 |
| 7) | CSI: Miami | CBS | Mon | 7.1/12 | 10.1 |
| 8) | 60 Minutes | CBS | Sun | 6.6/14 | 10.0 |
| 9) | King of Queens | CBS | Mon | 6.7/11 | 9.9 |
| 10) | Law & Order: SVU | NBC | Fri | 6.8/13 | 9.3 |
| NET | VIEWERS |
| NBC | 7.7 |
| CBS | 7.4 |
| ABC | 5.8 |
| Fox | 5.6 |
| UPN | 2.8 |
| WB | 2.3 |
…TODAY’S ANSWER
32. Each teachers marks one paper in 15 minutes or four per hour.
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