| | The Daily Insider
Afternoon News & Headlines
Tuesday, June 24, 2003
4:00pm ET | |
| |
| • | U.S. Ad Spending Expected To Increase 4.3% To $124.7B Next Year |
| • | ACC Presidents To Consider Miami-Only Plan On Conference Call Tonight |
| • | Fox Today Reports Ratings For NASCAR Season Equal To Last Two Years |
| • | Princess Anne To Serve On London’s ’12 Olympic Bid Committee |
| • | Bruins To Host Causeway Street BBQ Tonight For Season-Ticket Holders |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
AD SPENDING REPORT TABS SPANISH LANGUAGE TV AS TOPGAINER
By Terry Lefton, Editor-at-Large, TheSports Business Daily
U.S.ad spending is expected to rise 4.3% to $124.7B next year, according to aforecast issued today by TNS Media Intelligence/CMR at an Ad Age conference inN.Y. The report says that the firsthalf of ‘04 will show a 4.7% growth increase, with 4% predicted for that year’ssecond half. Fueling ‘04 ad spending,the report said, will be political spending, the continuing rise of Hispanicmedia as an advertising force and spending behind big brands. Spanish language TV was forecast as the topgainer for ‘04 at 16.9% growth, while Internet (7.4%), cable TV (7.2%),consumer magazines (5.4%) radio (4.9%) B-to-B magazines (3.6%), outdoor (3.3%),network TV (2.8%) and newspapers (2.1%) also are expecting gains. The mid-year forecast saw ‘04 growthopportunities in product placement, in-theater advertising and out-of-homeadvertising.
ACC PRESIDENTS TO CONDUCT FIFTH EXPANSION CALL TONIGHT
TheBOSTON GLOBE reports that the ACC’s Council of Presidents, which hasheld “four conference calls over the last two weeks and failed to come upwith the necessary seven votes to approve expansion to 12 teams, will hold yetanother call today” at 5:30pm ET. The presidents will consider aproposal from Rutgers AD Robert Mulcahy where “the Big Eastwould offer up Miami if the ACC would not raid the Big East of any other teamsin the future.” In exchange, the fiveBig East schools suing the ACC would drop the lawsuit (BOSTONGLOBE, 6/24).
FloridaAG Charlie Crist today said that he is “prepared to intervene onbehalf” of Miami in the aforementioned lawsuit. Crist:“Universities have the right to join any conference that invites them. The law does not compel Miami, or anyinstitution, to rebuff a legitimate overture, as long as existing contractualobligations are satisfied” (AP,6/24).
FOX TODAY REPORTS ITS NASCAR SEASON RATINGS AVERAGE
Foxtoday reported that its third season of NASCAR Winston Cup averaged a 5.8/14Nielsen rating, equal to the previous two seasons. Fox notes the war in Iraq contributed to ratings drops for theNCAA Men’s Basketball Tournament (-23% on CBS), NHL regular season (-21% onABC) and NBA regular season (-10% on ABC). The net’s four pre-war races posted year-to-year increases, as did thefinal three races in June. The seasonaverage is based on a fast national for Sunday’s Dodge/Save Mart 350 (THEDAILY).
WINSTON CUP PEPSI 400 NEWS & NOTES: INDEMAND, MARSHALLS
iNDemand today announced that it will offer a freepreview of the NASCAR In Car package during the July 5 Winston Cup Pepsi 400 atDaytona Int’l Speedway. The race marksthe halfway point of the season, as well as the package’s availability for thehalf-season rate of $89 (THE DAILY).
Bucs DT Warren Sapp and model Angie Everhartwill serve as the Grand Marshals for the race (THE DAILY).
Eastman Kodak and Walt Disney today announced a jointpromotion of “Pirates of the Caribbean: The Curse of the Black Pearl” for therace, as part of a “wrap” touting the movie will adorn the No. 4 Pontiac andappear on driver Stacey Compton’s suit (THE DAILY).
BUZZER BEATERS
The CHARLOTTE BUSINESS JOURNAL reports that Save MartSupermarkets “has signed a multi-year agreement to continue as title sponsor ofthe annual NASCAR Winston Cup event” at Infineon Raceway in Sonoma, CA. Save Mart has been either the title orco-title sponsor of the event since ’92 (BIZJOURNALS.com,6/24).
The London TELEGRAPH reports that Princess Annewill be one of the directors of London’s bid for the ‘12 Olympics as “one ofthe non-executive directors on the bid committee” alongside British Olympic AssociationChair Craig Reedie and rower Matthew Pinsent. The bid committee will be comprised of ChairBarbara Cassani, a deputy chair, “who is expected to be Granada chairmanCharles Allen, the IOC trio and six others nominated by the bid’sstakeholders” (LondonTELEGRAPH, 6/24).
MLB today announced the MLBP licensees/retailers thathave joined the MLB-Fox “This Time It Counts” marketing initiative to driveviewership of the All-Star Game. Thefollowing chart details each licensee/retailer and the correspondingadvertising support (THE DAILY):
| Licensee/Retailer | Advertising Support |
| Foot Locker/Kids Foot Locker | 1,500 stores nationwide |
| Bob’s Store | 36 store nationwide |
| The Sports Authority | 20 stores in metro N.Y. area |
| Sportmart | 19 stores in Chicago area |
| Hat World/Lids | 6 stores in Chicago area |
| Niketown | Chicago store |
| Nordstrom’s | Chicago store |
FSN AZ today reported that last night’s coverage ofAstros-D’Backs earned a 10.4/16 Nielsen cable rating, the best D’Backs ratingon the net this season. Last night’swin was the D’Backs’ sixth in a row (THE DAILY).
RealNetworks today announced the availability ofWimbledon Plus as part of its RealOne subscription services, offering liveaudio commentary of select matches, direct pressroom interviews, matchhighlights and an archive of over 150 Wimbledon moments dating back to ’77 (THEDAILY).
Magna Entertainment today announced that it has completedits previously announced sale of an additional $50M aggregate principle amountof convertible subordinated notes, due June 15, 2010 (THE DAILY).
TONIGHT’S EVENTS
TheBoston Chapter of the National Sports Marketing Network will host “ReachingOut: A Night Celebrating The Charitable Efforts Of Our Boston Athletes” at theRack, located across from Faneuil Hall, from 6:00-9:00pm ET. Among charitable organizations exhibitingare Antoine Walker Celebrity Golf Classic, Nomar 5 Fund, the Doug Flutie, Jr.Foundation for Autism, The Jimmy Fund Golf Program and the Red Auerbach YouthFoundation (THE DAILY).
PadresPs Adam Eaton and Jake Peavy will tailgate with 2,483 membersfrom nine military units returning from Operation Iraqi Freedom from 5:00-6:30pmPT outside Qualcomm Stadium, prior to the team’s 7:05pm game against theRockies (THE DAILY).
NBADraft prospects Carmelo Anthony, Dwyane Wade and Chris Boshwill visit the NBA Store in N.Y. at 6:00pm ET to preview Thursday night’s draft(THE DAILY).
LionsQB Joey Harrington, along with John Popper and Chan Kinchlaof Blues Traveler, will sign autographs from 6:00-8:00pm PT at the Best Buy inClackamas, OR, to drum up interest in the Harrington Family Foundation’s “AnAcoustic Night Of Music” benefit concert, which will be held Thursday night atthe Crystal Ballroom. Concert proceedswill benefit the Shriners Hospital for Children Portland (THE DAILY).
TheBruins will host a BBQ for season-ticket holders from 5:00-8:00pm ET onCauseway Street, former site of the Boston Garden. New head coach Mike Sullivan, C Joe Thornton, C P.J.Stock and D Nick Boynton are among the Bruins who will attend theevent, which the club expects to draw a crowd of 1,300 (BOSTONGLOBE, 6/24).
CHANNELSURFING
Magic G Tracy McGrady will be on ESPN’s “Rome is Burning” at 7:00pm ET.
ESPN’s“The Life” will profile LeBron James at 8:00pm ET.
ESPNwill air early-round Wimbledonhighlights at 8:30pm ET, with coverage shifting to ESPN2 at 10:00pm ET.
ESPNClassic’s “SportsCentury” will profile SugarRay Leonard at 8:00pm ET.
ESPN’s“Outside The Lines Nightly” willexamine the court battle and impending sale of Barry Bonds’ 73rdhome run ball at midnight ET. Theprogram also continues a three-night look at Thursday’s NBA Draft.
Heavyweightboxers Vitali and Wladimir Klitschko, NBA Draft prospect T.J. Ford, Winston Cup driver Robby Gordon and actor Joseph Fiennes are scheduled to appearon FSN’s “BDSSP.”
Oxygenwill air WNBA Silver Stars-Monarchsat 10:00pm ET.
A new episode of HBO’s “RealSports” with Bryant Gumbel willexamine the Ted Williams cryogenicscontroversy at 10:00pm ET. “RealSports” will also examine sudden deaths of former professional wrestlers andthe growing int’l presence in pro basketball.
BETwill air the 3rd annual BETAwards at 9:00pm ET. NBA HOFer Magic Johnson will receive thenetwork’s Humanitarian Award, while comedienne Mo’Nique will host.
A&E’s“Biography” will profile Emeril Lagasseat 8:00pm ET.
E!’s“True Hollywood Story” will profile EmmanuelLewis at 8:00pm ET.
TheTravel Channel will preview the WorldPoker Tour championship at 9:00pm ET.
HEADLINERS
Hereare tonight’s headline guests on the following talk shows:
| “Late Show” | Drew Barrymore |
| “The Tonight Show” | Ellen DeGeneres |
| “The Late Late Show” | Lisa Ling |
| “Late Night” | Jennifer Connelly |
| “Jimmy Kimmel Live” | Steve Harvey |
TODAY’S ARTICLES OF INTEREST
TheWASHINGTON POST’s Judith Evan writes of tennis player Phillip Simmonds,“Now 17, Simmonds is at the forefrontof a group of African-American players that is making its mark in theinternational junior ranks. Simmonds’showings this year at the Australian and French opens have buoyed hope thatAmerican tennis may be nearing an infusion of minority talent that, with onlysporadic exception, has been largely nonexistent over the past few decades” (WASHINGTONPOST).
SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
Sports& Entertainment: During the third season of “The Simpsons” in ’92, Homer’s boss,Montgomery Burns, hires nine MLBers to play for the company softball team. Only two are still active. Name them.
IN OTHER NEWS……
The AP reports that lawyers for Viacom-owned TNN filedcourt papers yesterday by Spike Jones Jr., “saying it is ‘frightening’that filmmaker Spike Lee is trying to claim exclusive ownership of thename ‘Spike.’” Lee won a courtinjunction that stopped Viacom from changing TNN’s name to Spike TV (AP,6/24).
Loews Cineplex Entertainment today announced thatVP/Marketing John McCauley has been promoted to SeniorVP/Marketing. McCauley formerly was NFLDir of Marketing (THE DAILY).
Parade magazine Associate Publisher Randy Siegeltoday was named Publisher. Effectiveimmediately, Siegel will replace Jack Griffin, who joins the MeredithCorporation as Magazine Group President (THE DAILY).
BROADCASTING& CABLE reports that MTV has renewed celebrity prank show “Punk’d” for asecond season, following an agreement with Katalyst Films, the productioncompany co-owned by host Ashton Kutcher, to produce 20 newepisodes. The second season is slatedfor fall ’03 (BROADCASTINGCABLE.com,6/24).
THE DAILY STAT: TOTAL SPORTS SPENDING BY TOBACCO COMPANIES
Tobacco companies spent nearly $128M on sports andsporting events in ‘00, a 50% increase from ‘96, according to the FTC. Since ‘88, tobacco companies have had toreport separately the amount spent on sports. This amount includes sponsorship expenditures; advertising or promotionof sports events; support of individuals, teams or groups; and monies used topurchase or support equipment, uniforms, and sports facilities. Also included is advertising in a sportsfacility, on a scoreboard, in conjunction with the reporting of sports results,or promotional items connected with sporting events.Thechart below details spending since ‘96 (FTC).
| YR | AMOUNT SPENT | YR-TO-YR % +/- |
| 2000 | $127.9 | 12.6% |
| 1999 | $113.6 | -9.6% |
| 1998 | $125.6 | 3.5% |
| 1997 | $121.4 | 42.8% |
| 1996 | $85.0 | |
…TODAY’S ANSWER
Yankees P Roger Clemens and Reds CF KenGriffey, Jr. are the only players still active. The others were Wade Boggs, Jose Canseco, Don Mattingly, SteveSax, Mike Scioscia, Ozzie Smith and Darryl Strawberry.
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