| | The Daily Insider
Afternoon News & Headlines
Monday, September 9, 2002
4:00pm ET | |
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| • | How To Eat Like A Bird; Boston Market Ads To Return |
| • | The New American Sportsman Rises From The Ashes Tonight On ESPN2 |
| • | NTRA Announces Agreement With NetJets To Sponsor Breeders' Cup Mile |
| • | Pro Cycling Tour Finals Find A Home In Coconut Grove Today |
| • | The Nanny To Appear In Houston Tonight To Promote Cancer Awareness |
| • | Buzzer Beaters/Daily Stat/Articles of Interest/In Other News/Channel Surfing |
LARRY BIRD RE-UPS WITH BOSTON MARKET TO PROMOTE POT PIES
BRANDWEEK reports that Heinz "will build on its successful year-old relationship with Boston Market spokesman Larry Bird when the basketball legend touts the brand's first pot pie entries in national TV spots breaking this week." The 30-second ads, via DDB, S.F., are scheduled to run on network and cable TV. The ads feature the tagline "Take time out with Boston Market's new pot pies" (BRANDWEEK.com, 9/9).
SHOW REDUX TO ANCHOR PRIMETIME OUTDOORS BLOCK ON ESPN2
ESPN Original Entertainment debuts the reincarnation of "The New American Sportsman" with host Rick Schroder as the anchor of its first-ever primetime block on ESPN2 tonight at 8:00pm ET. The debut episode features tarpon fishing with Jack Nicklaus, rhino darting with actor Greg Kinnear and snorkeling with "Baywatch" actress Simmone Jade McKinnon. The show is followed by "Fish On!," a look at fishing in various locales and "True Outdoor Adventures" (THE DAILY).
For a full listing of tonight's sporting events, please see Channel Surfing.
PRIVATE AVIATION COMPANY TO SIGN MULTI-YEAR DEAL WITH NTRA
The NTRA announced today that it has reached a multi-year agreement in principle with NetJets Inc., a private aviation company owned by Berkshire Hathaway, to become the title sponsor of the $1M NetJets Breeders' Cup Mile, the mile turf race contested each fall as part of the $13M Breeders' Cup World Thoroughbred Championships (THE DAILY).
MIAMI CYCLING CLASSIC TO HOST PCT FINALS LATER THIS MONTH
Threshold Sports announced today that the Pro Cycling Tour's (PCT) '02 season finals will be held at the Miami Cycling Classic on September 29. The top riders will compete for $30,000 in prize money and the '02 PCT Men's and Women's titles on the Coconut Grove course. The event, which will be held from 9:00am-5:00pm ET, will be covered by WPLG-ABC throughout the day (THE DAILY).
BUZZER BEATERS
Mavericks Owner Mark Cuban will appear in various clues on "Jeopardy!" tonight. Check local listings for times (DALLAS MORNING NEWS, 9/9).
Patriots T Matt Light has chosen Sales OnLine Direct to host and maintain www.mattlight72.com as his personal Web site. Sales OnLine Direct is currently contracted to launch three additional athlete Web sites (THE DAILY).
Fotoball USA announced the expansion of its relationship with the NFL. As part of the deal, Fotoball will now have the right to design and distribute four-inch bobblehead dolls and Super Bowl XXXVII collector pins. Both product lines, whose initial distribution rights will be concentrated in the U.S., are expected to launch in time for the holiday selling season (THE DAILY).
"FLW Outdoors" has added bass fishing pros Hank Parker and Larry Nixon for extensive on-the-water segments scheduled to air throughout the program's 28-episode run on OLN in '03. The show is scheduled to run from January 25 to July 5, with special championship episodes airing in September (THE DAILY).
TONIGHT'S EVENTS
Actress Fran Drescher will throw out the ceremonial first pitch before tonight's 7:05pm CT Rockies-Astros game as part of Uterine Cancer Awareness Night in Houston (THE DAILY).
TODAY'S ARTICLES OF INTEREST
The DALLAS MORNING NEWS' Alan Goldstein writes, "Unlike its frenzied owner, Mark Cuban's HDNet TV channel seems to move in slow motion." While HDNet LLC "was launched a year ago as the nation's first television network devoted completely to high-definition programming," the tech industry's "deep slump makes companies more cautious about investing" in the venture (DALLAS MORNING NEWS).
The Pittsburgh TRIBUNE-REVIEW's Lou Ransom writes that the business of corporate sponsorships "is big business, with more than $9.3 billion spent nationwide last year, as companies attempt to buy goodwill and customer loyalty, while also stamping their brand on regional and national events" (Pittsburgh TRIBUNE-REVIEW).
The L.A. TIMES' Larry Stewart writes that John Madden "is an anomaly." In a business "where youth and hipness mean everything, Madden is neither young nor hip." ABC is "counting on Madden to make a connection with all types, young and old, male and female. That is a key reason the network lured him away from Fox with a four-year, $20-million contract" (L.A. TIMES).
See The Daily Insider's Articles of Interest section for these and more sports business-related links.
IN OTHER NEWS…
The ORLANDO BUSINESS JOURNAL reported that Walt Disney World raised "its tickets prices to match its Orlando-area theme park competitors," effective yesterday. The price for a one-day adult admission ticket to any of its four parks increased $2, to $50. Children's tickets were also raised $2, to $40. Parking increased $1, to $7 (ORLANDO BUSINESS JOURNAL, 9/6).
AD AGE reports that American Honda Motor Co. "gives a $75 million sendoff today for its seventh-generation Accord" in USA Today and on ABC's "MNF." The four spots are via Rubin Postaer & Associates, Santa Monica (AD AGE, 9/9).
THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION
The following presents best selling nonfiction books from the N.Y. Times the week ending August 31 (N.Y. TIMES):
| THIS
WEEK | | HARDCOVER NONFICTION |
| 1) | | LET'S ROLL!, Lisa Beamer with Ken Abraham (Tyndale) |
| 2) | | LET FREEDOM RING, Sean Hannity (ReganBooks/HarperCollins) |
| 3) | | A MIND AT A TIME, Mel Levine (Simon & Schuster) |
| 4) | | SLANDER, Ann Coulter (Crown) |
| 5) | | WHAT WE SAW, CBS News (Simon & Schuster) |
| 6) | | SACRED CONTRACTS, Caroline Myss (Harmony) |
| 7) | | LONGITUDES AND ATTITUDES, Thomas L. Friedman (Farrar, Straus & Giroux) |
| 8) | | STUPID WHITE MEN, Michael Moore (ReganBooks/HarperCollins) |
| 9) | | ABOVE HALLOWED GROUND, by photographers of NYPD (Viking Studio) |
| 10) | | NEVER FORGET, Mitchell Fink and Lois Mathias (ReganBooks/HarperCollins) |
| |
CHANNEL SURFING
ESPN will air "Monday Night Countdown" at 7:30pm ET.
ABC will air "Monday Night Football," Steelers-Patriots, at 9:00pm ET.
ESPN2 will air the premiere of "The New American Sportsman" at 8:00pm ET.
ESPN2 will air the premiere of "Fish On!" at 9:00pm ET.
ESPN2 will air the premiere of "True Outdoor Adventures" at 9:30pm ET.
ESPN Classic's "SportsCentury" will profile Woody Hayes at 8:00pm ET and Florence Griffith-Joyner at 8:30pm.
A's P Barry Zito, Univ. of MI football coach Lloyd Carr, USA Badminton Team of the Year members Kevin Han and Howard Bach and actor Paul Rodriguez will appear on FSN's "Best Damn Sports Show Period."
FSN's "The Last Word" will feature a debate about Augusta National Golf Club's membership policy. Panelists include National Council for Women's Organizations Chair Martha Burk, author John Feinstein and golfer Lee Elder, the first African-American to play The Masters.
A&E's "TVography" will profile actor James Garner at 8:00pm ET.
E!'s "True Hollywood Story" will profile "Dirty Dancing" at 8:00pm ET.
E!'s "Revealed" will premiere Reba McEntire at 10:00pm ET.
HEADLINERS
Here are tonight's headline guests on the following talk shows:
| "The Late Show" | Piper Perabo |
| "The Tonight Show" | Tom Green |
| "The Late Late Show" | Snoop Dogg |
| "Late Night" | Hillary Swank (r) |
If you have any questions, comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com
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