| | The Daily Insider
Afternoon News & Headlines
Wednesday, January 30, 2002
4:00pm ET | |
| • | Patriots' QB Controversy Even Affects The “Got Milk?” Ad Campaign |
| • | U.S. Government Places Record-Setting Super Bowl Buy For Anti-Drug Spots |
| • | Poll Suggests New Yorkers Support City's Bid For Olympic Games |
| • | ATHOC 2004 Hopes Concert Convinces More People To Volunteer |
| • | Strong Apparel Sales, Licensing Deals, Fail To Prevent Q4 Losses At Reebok |
| • | Buzzer Beaters/In Other News/Daily Stat/Tonight's Events/Channel Surfing |
GOT MILK? BOZELL MAKES SURE RIGHT QB SPORTS MUSTACHE
By Terry Lefton, Editor-at-Large, The Sports Business Daily
The milk mustache print ad that appears in newspapers the day after the Super Bowl has become almost as institutionalized as the post-game "I'm going to Disney World" TV spot. This year, however, there was a bit of a problem. Customarily, Bozell, the agency for the National Fluid Milk Processors Promotion Board (a dairy consortium), has photo shoots with the starting and winning quarterbacks of the AFC and NFC championship games, in order to have one ready to run the day after the Super Bowl. However, considering the Patriots' QB controversy, the agency wasn't sure whether to photograph Tom Brady or Drew Bledsoe. The solution? Frank Vuono, a partner at Rutherford, NJ-based 16W Marketing, which arranges the shoots: "We shot three quarterbacks this year for the first time. We just had to prepare all eventualities" (THE DAILY).
WHITE HOUSE TARGETS TERRORISM IN UNPRECEDENTED MEDIA BUY
ADAGE.com reports that the White House's anti-drug advertising program "will break two anti-terror ads on the Super Bowl in the biggest single-event government advertising buy in U.S. history." Media buying sources say that the White House Office of National Drug Control Policy "will likely pay over $1.6 million per spot," and will "get free matching spots from Fox Broadcasting Co. in other high-profile events" (ADAGE.com, 1/30).
POLL SUGGESTS PUBLIC SUPPORT OF HOSTING OLYMPICS IN N.Y.
Officials at NYC2012 on Tuesday released results of a poll conducted by KRC Research and Consulting of 1,220 city and state residents between November 27 and December 5, 2001, showing an "unusually high public support" for hosting the Olympic Games in N.Y. (NYC2012). NEWSDAY reports that the survey "cited 84 percent of city residents and 78 percent of state residents in favor of New York hosting the Olympics, and found 13 percent from the city, and 16 percent statewide, opposed." The rest did not express an opinion (NEWSDAY, 1/30).
ATHOC 2004 LURES OLYMPIC VOLUNTEERS WITH CONCERT
The FINANCIAL TIMES reported that ATHOC 2004, organizer of the '04 Summer Games in Athens, will stage a concert today "aimed at persuading Greeks to sign up as volunteer workers for the games." Two popular Greek singers, Alkistis Protopsaltis and Mario Frangoulis, will participate, along with Dionysios Savopoulos, known as "the Greek Bob Dylan." More than 60,000 volunteers will be needed "to make the games a success, but only 32,000 have so far expressed interest" (FINANCIAL TIMES, 1/28).
REEBOK POSTS Q4 LOSSES DESPITE RISE IN APPAREL SALES
Canton, MA-based Reebok International today reported an 18% drop in Q4 net income and "warned that profit growth this year may be lower than its long-term goal" of 15%. Reebok posted net income of $5.1M, or $0.09 a share, for Q4, compared with $6.2M, or $0.11 a share, in the same quarter one year ago. The company said that U.S. footwear sales "dropped in a tough retail environment, but U.S. apparel sales rose sharply, boosted by licensing deals" with the NBA and NFL (REUTERS, 1/30).
Reebok's stock was trading at $29.25, up 2.88%, in late afternoon trading (THE DAILY).
NBC SPORTS SERVES UP BROADCASTING DEAL TO AVP
The Association of Volleyball Professionals (AVP) and NBC Sports announced an agreement today to air two live AVP Pro Beach Volleyball tournaments during the tour's '02 season. As part of the deal, both AVP men's and women's beach volleyball matches will be spotlighted on NBC, including the Michelob Light Manhattan Beach Open on August 8th and the Chicago Open on August 25th (THE DAILY).
DELPHI AND KELLEY EXTEND IRL PARTNERSHIP THROUGH '05
Delphi Automotive Systems will extend sponsorship of Kelley Racing Team's driver Scott Sharp and the No. 8 IRL car through '05. The No. 8 car and Kelley Racing also gained AT&T as an associate sponsor through '02, and have re-signed Futaba Corporation, which has been a sponsor since '98, as an associate sponsor through '05 (THE DAILY).
BUZZER BEATERS
CBS SportsLine unveiled a new design to its Web site, utilizing a similar format and assortment of links set against a blue and silver color scheme (THE DAILY).
ESPN and Hula Bowl Maui reached an agreement today to extend national distribution rights for the Hula Bowl, played at the War Memorial Stadium in Maui through January '07 (THE DAILY).
Yahoo! entered an agreement with SportingNews.com (TSN) to distribute TSN content and co-promote fantasy games covering baseball, basketball, football and hockey (THE DAILY).
HANDELSBLATT.com reports that Salomon, the outdoor-wear brand of adidas Salomon AG, "plans to reduce its dependency on the winter season." Salomon CEO Jean-Luc Diard: "We plan to enter the market for water-sports equipment, offering surf equipment of all kinds" (HANDELSBLATT.com, 1/30).
The DETROIT NEWS quotes Wizards F Michael Jordan, who routinely skips the Friday of All-Star weekend despite the mandatory $10,000 fine: "Absolutely I am going to skip it again. I don't think we should be exposed to the media two days back-to-back. Friday is media day, and then we see the media again Saturday for practice. Tell me, what happens between that time frame? Nothing. So I won't be there Friday, and I look forward to answering questions on Saturday" (DETROIT NEWS, 1/30).
The AP reported that PGA Tour rookie Ty Tryon "has quite a posse around him," including two swing coaches, a caddie, a tutor and a yoga instructor, but it's "not a traveling circus." Tryon: "People think I have a tour bus going around, following me, like I have my car and a bus full of people behind me. … I couldn't afford to put them up where I was staying" (AP, 1/29).
TODAY'S ARTICLES OF INTEREST
The Baltimore SUN's Candus Thomson on ABC's Jim McKay working the '02 Games as a special correspondent for NBC.
The L.A. TIMES' Alan Abrahamson says McKay's storytelling abilities make him an invaluable part of the Olympic experience.
USA TODAY's Rudy Martzke on Pat Summerall's final broadcast for Fox on Super Bowl XXXVI.
ESPN.com's Bob Harig on skepticism surrounding Ty Tryon's decision to turn pro.
The New Orleans TIMES-PICAYUNE's Wright Thompson profiles NFL Commissioner Paul Tagliabue.
The New Orleans TIMES-PICAYUNE's Natalie Pompilio on the use of creatine and other supplements by NFL players as substitutes for steroids.
The TORONTO STAR's Randy Starkman on initiatives new Canadian Olympic Association CEO Jim Thompson needs to undertake to succeed.
See The Daily Insider's Articles Of Interest section for more sports business-related links.
TONIGHT'S EVENTS
Redskins LB LaVar Arrington, Packers DE Kabeer Gbaja-Biamila, Saints DT La'Roi Glover, Titans DE Jevon Kearse, Bears LB Brian Urlacher and Dolphins DE Jason Taylor will compete in the Campbell's Chunky Soup NFL Ultimate Defender event at the NFL Experience in New Orleans from 5:00-7:00pm CT. The show will air on ESPN and ESPN2 beginning Saturday (THE DAILY).
The Miller Lite NFL Player of the Year news conference will be held at 4:30pm CT in the Regency Ballroom of the Hyatt Regency in New Orleans. Finalists are Packers QB Brett Favre, Rams RB Marshall Faulk, Raiders QB Rich Gannon, Steelers QB Kordell Stewart, Giants DE Michael Strahan and Rams QB Kurt Warner (THE DAILY).
The Super Bowl XXXVI Host Committee will sponsor a media party from 7:00-11:00pm CT at the New Orleans Centre. Only credentialed media are invited (THE DAILY).
The NHL All-Star Celebrity Challenge, presented by Microsoft Windows XP, will take place at 7:30pm PT at Staples Center in L.A. The event, part of the NHL All-Star weekend, pits Jerry Bruckheimer's "Bad Boys" against David E. Kelley's "Heroes." The game will air on E! on Saturday at 2:00pm ET (THE DAILY).
THE DAILY STAT: NIELSEN RATINGS
The following lists the final Nielsen ratings for the top ten primetime shows for the week of January 21-27 (USA TODAY, 1/30):
| RK | | PROGRAM | NET | DAY | RAT/SHR | VIEWERS
(IN MILLIONS) |
| 1) | | Friends | NBC | Thu | 14.3/22 | 23 |
| 2) | | CSI (9:00pm) | CBS | Thu | 13.3/20 | 20.7 |
| 3) | | NFC Championship Post-Game Show | Fox | Sun | 12.2/20 | 19.4 |
| 4) | | Everybody Loves Raymond | CBS | Mon | 12.1/18 | 19.2 |
| 5) | | "Stephen's King's Rose Red:" Part 1 | ABC | Sun | 11.8/18 | 20 |
| 6) | | CSI (8:00pm) | CBS | Thu | 11.2/17 | 17.5 |
| 6) | | Will & Grace (8:30pm) | NBC | Thu | 11.2/17 | 17.3 |
| 8) | | Law & Order: SVU | NBC | Fri | 11.1/20 | 16.8 |
| 9) | | Judging Amy | CBS | Tue | 10..8/18 | 15.4 |
| 10) | | JAG | CBS | Tue | 10.7/16 | 16.3 |
| |
| | NETWORK AVERAGES
SEASON TO DATE
| |
| | | NET | | AVERAGE | |
| | | CBS | | 8.3 | |
| | | NBC | | 8.0 | |
| | | ABC | | 6.8 | |
| | | Fox | | 6.0 | |
| | | UPN | | 2.8 | |
| | | WB | | 2.5 | |
| |
CHANNEL SURFING
ESPN's "SportsCentury" will profile Bill Parcells at 7:30pm ET.
ESPN2 will air men's college basketball, Wake Forest-NC State, at 7:30pm ET.
ESPN will air Blues-Capitals at 8:00pm ET.
TNT will air Lakers-Magic at 8:00pm ET.
ESPN2 will air men's college basketball, Louisville-Memphis, at 9:30pm ET.
ESPN Classic's "SportsCentury" will profile Ray Lewis at 8:00pm ET.
Colts RB Dominic Rhodes and NFLers Eric Moulds and Patrick Surtain will be on ESPN's "Unscripted."
Former NFL QBs Joe Theismann and Jim Kelly will be on FSN's "The Last Word."
Fox' Howie Long, Redskins LB LaVar Arrington and Packers DT Gilbert Brown will be on FSN's "The Best Damn Sports Show Period."
A&E's "Biography" continues its football week with a profile of Walter Payton at 8:00pm ET.
E!'s "True Hollywood Story" will profile Larry Flynt at 8:00pm ET.
PBS will air "West Point," a history of the U.S. Military Academy, at 9:00pm ET.
Yankees P David Wells will be on NBC's "Last Call" with Carson Daly at 1:30am ET.
HEADLINERS
Here are tonight's headline guests on the following talk shows:
| "The Late Show" | Tim Russert |
| "The Tonight Show" | Matt LeBlanc |
| "The Late Late Show" | Christopher Titus |
| "Late Night" | Christopher Meloni |
If you have any questions, comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com
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