Agenda

Wednesday, December 06, 2017

7:30 AM

GENERAL REGISTRATION

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7:30 AM

EXHIBITS OPEN

7:30 AM

CONTINENTAL BREAKFAST

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8:15 AM

OPENING REMARKS

Richard Weiss, Publisher, SportsBusiness Daily/Journal

8:30 AM

WHAT'S KEEPING YOU UP AT NIGHT? A VIEW FROM THE AD CHAIR

Leaders in intercollegiate athletics answer the question everyone wants answered. You will hear from top business leaders and administrators on the economic realities of running an athletic program, how to best manage the incredible growth of college sports and dealing with the intense scrutiny that comes with the visible nature of their position.

  • Sandy Barbour, Athletic Director, Penn State University
  • Jennifer Cohen, Athletic Director, University of Washington
  • Bubba Cunningham, Athletic Director, University of North Carolina
  • Rick Hart, Athletic Director, Southern Methodist University
  • Kirby Hocutt, Athletic Director, Texas Tech University
  • Lee Reed, Athletic Director, Georgetown University
  • MODERATOR: John Ourand, Staff Writer, SportsBusiness Journal

9:30 AM

REMARKS

Greg Brown, President & CEO - Learfield

9:40 AM

ONE-ON-ONE WITH NCAA PRESIDENT MARK EMMERT

In what has become Mark Emmert’s “state of college sports,” this is your opportunity to hear first-hand insights from the man leading the NCAA membership on the issues transforming college sports.

  • MODERATOR: Abe Madkour, Executive Editor, SportsBusiness Daily/Journal

10:10 AM

NETWORKING AND REFRESHMENT BREAK

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10:40 AM

THE STUDENT ATHLETE PERSPECTIVE ON THE STATE OF INTERCOLLEGIATE ATHLETICS

One of the most talked about sessions from the 2016 Forum. Current student athletes, including several national Football Foundation William V. Campbell Trophy finalists, will discuss their life-changing experiences as high performing student athletes.

  • Chayse Capps, Senior, Women’s Gymnastics Team, University of Oklahoma
  • Justin Jackson, Senior, Football, Northwestern University
  • Brad Lundblade, Senior, Football, Oklahoma State University
  • Cassie Pantelas, Senior, Women’s Golf Team, Seton Hall University
  • Blaise Taylor, Senior, Football, Arkansas State University
  • GUEST MODERATOR: Jack Ford, Emmy and Peabody Award-Winning Journalist; and Board Member, National Football Foundation

11:20 AM

THE MAKING OF A CHAMPION: A FEATURED INTERVIEW WITH VILLANOVA UNIVERSITY'S MEN'S BASKETBALL COACH JAY WRIGHT

Coach Jay Wright will share his competitive and cooperative philosophy, along with lessons from his coaching career and the story of his personal road to success.

  • GUEST MODERATOR: Dana O'Neil, Senior Writer, The Athletic

11:50 AM

BALANCING ACADEMICS AND ATHLETICS: AN AMATEURISM CASE STUDY FROM SYRACUSE UNIVERSITY

Unlike pro sports, the college game only exists if academics are part of the picture. We will take an in-depth look at how the modern university balances academics with big time sports.

  • Tommy Powell, Assistant Provost Academic Support, Syracuse University
  • Tia Thevenin, Women's Track & Field, Syracuse University
  • Michele Wheatly, Vice Chancellor and Provost, Syracuse University
  • John Wildhack, Athletic Director, Syracuse University
  • GUEST MODERATOR: Rick Burton, David B. Falk Professor of Sport Management; and Faculty Athletics Representative, Syracuse University

12:30 PM

NETWORKING LUNCHEON

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1:50 PM

FROM THE OFFICE OF THE PRESIDENT: UPHOLDING THE INTEGRITY AND IDEALS OF INTERCOLLEGIATE ATHLETICS

Ideally, presidential oversight of athletics should result in an appropriate balance of athletics and academics, necessary reform and accountability of those in charge. In this session, panelists will discuss the challenges they face upholding their role in athletics.

  • Jim Danko, President, Butler University
  • Christopher Howard, President, Robert Morris University (Pennsylvania)
  • GUEST MODERATOR: Glenn Wong, Executive Director, Sports Law & Business Program, Distinguished Professor of Practice - Sports Law, Sandra Day O'Connor College of Law, Arizona State University    

2:30 PM

THE POWER BROKERS IN COLLEGE SPORTS ADDRESS THE HOT-BUTTON ISSUES OF THE DAY

You don’t want to miss this rare occasion where so many of the top conference commissioners are together in this unique setting. You will hear from five conference commissioners on the many challenges they face day-in and day-out, including the changing landscape in multimedia rights, the widening revenue gap between institutions in the Power 5 and those in the remainder of Division I FBS, as well as player safety and welfare.

  • Val Ackerman, Commissioner, Big East Conference
  • Bob Bowlsby, Commissioner, Big 12 Conference
  • Greg Sankey, Commissioner, Southeastern Conference
  • Larry Scott, Commissioner, Pac-12 Conference
  • John Swofford, Commissioner, Atlantic Coast Conference
  • MODERATOR: Abe Madkour, Executive Editor, SportsBusiness Daily/Journal

3:30 PM

STADIUM SPOTLIGHT: UNIVERSITY OF NOTRE DAME

We will go one-on-one with university of Notre Dame Athletic Director, Jack Swarbrick, and discuss the $400 million renovation in and around Notre Dame Stadium.

  • GUEST MODERATOR: Greg Aiello, Senior Vice President, Communications, NFL

4:00 PM

NETWORKING AND REFRESHMENT BREAK

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4:30 PM

FORMER ATHLETIC DIRECTORS LOOK FORWARD AFTER LOOKING BACK

You will hear from those who sat in the AD chair for many years, as they reflect upon their days at the helm of university athletics. They will also share their thoughts on the changing landscape and future of intercollegiate athletics.

  • Dave Hart, President and Founder, Athletics Legacy Partners, LLC; former Athletic Administrator of University of Tennessee; University of Alabama, Florida State University, and East Carolina University 
  • Cheryl Levick, Founder & CEO, CLL Business Enterprises, LLC; former Athletic Director, Georgia State University; Saint Louis University, and Santa Clara University
  • Jim Livengood, Consultant, Collegiate Sports Associates; former Athletic Director, University of Nevada, Las Vegas; University of Arizona, and Washington State University
  • Todd Turner, Founder & President, Collegiate Sports Associates; former Athletic Director, University of Washington; Vanderbilt University; North Carolina State University, and University of Connecticut
  • GUEST MODERATOR: Mike Alden, Associate Teaching Professor, College of Education; and former Athletic Director, University of Missouri

5:00 PM

THE FIRST 100 DAYS: EVER WONDER WHAT HAPPENS WHEN NEW ATHLETIC DIRECTORS TAKE OFFICE?

Do ADs have a 100-day plan like so many politicians? Who is the first call? Should the initial focus be more internal or external? How do they balance the desire to “bring in their own people” as opposed to evaluating the existing staff? How do they handle the personal upheaval that comes with moving? Our panel of ADs will tackle those questions and more in this discussion.

  • Greg Byrne, Athletic Director, University of Alabama
  • John Currie, Athletic Director, University of Tennessee
  • Desiree Reed-Francois, Athletic Director, University of Nevada, Las Vegas
  • Scott Stricklin, Athletic Director, University of Florida
  • MODERATOR: Abe Madkour, Executive Editor, SportsBusiness Daily/Journal

5:45 PM

NETWORKING RECEPTION

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9:30 PM

AFTER-HOURS RECEPTION

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Thursday, December 07, 2017

7:45 AM

EXHIBITS OPEN

7:45 AM

CONTINENTAL BREAKFAST

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8:30 AM

COLLEGE SPORTS BUSINESS HEADLINES OF THE DAY

This is your opportunity to hear unscripted opinions on today’s hottest topics and biggest stories unfolding from a cross section of top intercollegiate athletics stakeholders.

  • Kevin Anderson, Athletic Director, University of Maryland
  • Mike Aresco, Commissioner, American Athletic Conference
  • Greg Brown, President & CEO, Learfield
  • Carol Cartwright, Co-Chair, "Knight Commission"
  • Judy MacLeod, Commissioner, C-USA
  • Jay Williams, College Basketball Analyst, ESPN
  • GUEST MODERATOR: Dan Wolken, National College Football Writer, USA TODAY Sports      

9:30 AM

PREPARING YOUR CAMPUS FOR THE NEW MEDIA ERA

Whether your school is part of a conference that has its own channel or you’re broadcasting your own games, practically every school is learning how to manage its own brand in the new media world. Athletic departments don’t just manage the games, they are full-fledged media entities with technology and talent needs and full production capabilities. A panel of top college administrators will share how they do it on their campus.

  • Joe Castiglione, Athletic Director, University of Oklahoma
  • John Hartwell, Athletic Director, Utah State University
  • Marc Jenkins, COO, Learfield
  • Heather Lyke, Athletic Director, University of Pittsburgh
  • Todd Stansbury, Athletic Director, Georgia Tech
  • Scott Woodward, Athletic Director, Texas A&M University
  • MODERATOR: John Ourand, Staff Writer, SportsBusiness Journal

10:10 AM

NETWORKING AND REFRESHMENT BREAK

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10:40 AM

NCAA D1 COUNCIL: REAFFIRMING THE CORE VALUES OF COLLEGIATE SPORTS THROUGH DAY-TO-DAY DECISION MAKING

Leading ADs and commissioners from one of the NCAA’s most influential rule-making bodies will provide the audience with an inside look at what issues they’re facing now and what challenges the D1 Council will face in the future. This governing body has impacted nutrition, the recruiting calendar and eliminated two-a-day practices, among other measures. Hear why and how the Di Council tackles certain issues.

  • Grace Calhoun, Athletic Director, University of Pennsylvania
  • Lynn Holzman, Commissioner, West Coast Conference
  • Blake James, Athletic Director, University of Miami; and Chair, NCAA DI Council
  • Kyle Kallander, Commissioner, Big South Conference
  • Kevin Lennon, Vice President, Division I Governance, NCAA
  • Craig Thompson, Commissioner, Mountain West Conference
  • GUEST MODERATOR: Bonnie Bernstein, Founder, Walk Swiftly Productions, LLC   

11:20 AM

LEVERAGING COLLEGE SPORTS TO ENGAGE FANS

Panelists will share marketing strategies that elevate the game-day experience for fans both in venue and at home.

  • Will Bortz, Director, Brand Partnerships, Taco Bell
  • Adam Dettman, Director, Sports and Entertainment Marketing, MillerCoors
  • Blaise D’Sylva, Vice President, Media, Dr Pepper
  • Keisha Taylor, Senior Vice President, Integrated Marketing, Learfield
  • Brock Warner, Principal Vice President, Client Strategies, Advent
  • MODERATOR: Terry Lefton, Editor-at-Large, SportsBusiness Journal

12:00 PM

INSIDE VARSITY ESPORTS: WHAT UNIVERSITIES NEED TO KNOW TO CAPITALIZE ON THE EXPLOSIVE GROWTH OF THIS ENTERPRISE

For those interested in understanding how esports could possibly work on your campus, this session will address: how schools with varsity teams position esports within the framework of the university; the revenue generation opportunities from esports; and the competitive advantages to universities that field varsity esports teams. And, as esports evolves and sponsorship opportunities emerge, the natural question is whether university multimedia rights holders will get involved in the selling.

  • Michael Brooks, Founder & Executive Director, National Association of Collegiate Esports
  • A.J. Dimick, Entertainment Arts & Engineering Esports director of operations, University of Utah
  • Erin Harvego, Vice President, Marketing, Big Ten Network
  • Patrick Hobbs, Athletic Director, Rutgers University
  • Michael Sherman, Head, Collegiate League of Legends, Riot Games
  • GUEST MODERATOR: Kurt Melcher, Executive Director, Esports, Intersport; and Founder & Director Esports, Robert Morris University (Illinois)

12:45 PM

FORUM CONCLUDES

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