Agenda

Wednesday, November 01, 2017

9:30 AM

REGISTRATION AND EXHIBITS OPEN

Continental Breakfast hosted by

10:30 AM

WELCOME AND OPENING REMARKS


10:45 AM

OPENING KEYNOTE ADDRESS: STAYING RELEVANT IN A MOBILE-FIRST SOCIETY: CAPTURING ATTENTION. MAXIMIZING ENGAGEMENT

Marketers are now competing with every content creator out there for attention. If you only have 2.8 seconds to capture the attention of consumers, stories must be told with the audience and delivery platforms in mind. Brell will share how Samsung continues to create a steady rhythm of stories that turn moments into momentum –and ultimately movements.

  • Werner Brell, Chief Engagement Officer – Samsung Electronics America

11:30 AM

EYES WIDE OPEN: WHAT'S KEEPING YOU UP AT NIGHT?

Top executives directly involved in the sports marketing equation answer this question. You’ll hear how top sponsors and their partners deal with their headaches — and what solutions they’ve founnd.

  • Renie Anderson, Senior Vice President, Sponsorship and Partnership Management - NFL
  • Tom McGovern, President - Optimum Sports
  • Dan Scalia, Senior Vice President, Revenue - Stadium
  • Keith Wachtel, Executive Vice President & Chief Revenue Officer - NHL
  • Mark Wright, Vice President, Media Services and Sponsorships - AT&T

12:15 PM

FEATURED INTERVIEW: HARNESSING THE POWER OF EMERGING MEDIA TO MAXIMIZE ENGAGEMENT WITH MILLENNIALS AND GEN Z

  • Chad Stoller, Executive Vice President, Global Chief Innovation Officer - UM Worldwide

12:45 PM

NETWORKING LUNCHEON

hosted by

2:15 PM

KEYNOTE ADDRESS: STORYMAKING WITH THE CONNECTED CONSUMER

Today’s “connected consumers” are always-on, multi-screening and multi-tasking with power to make or break a brand literally at their fingertips. While the world has changed, Mastercard continues to be guided by the insight that experiences matter more than things, but how it creates, curates and executes experiences – that has all changed. Learn more on how Mastercard is connecting to sports enthusiasts with Raja Rajamannar, Global Chief Marketing & Communication Officer of Mastercard.     

  • Raja Rajamannar, Global Chief Marketing and Communications Officer - Mastercard

2:45 PM

NON-TRADITIONAL WAYS TO REACH SPORTS AUDIENCES

Panelists will discuss the acceleration of LIVE and Social Platforms.

  • Jason Coyle, Chief Executive Officer - Stadium
  • Jaymee Messler, President - The Players' Tribune
  • Erika Nardini, Chief Executive Officer - Barstool Sports

3:30 PM

CREATING A COMPETITIVE ADVANTAGE: LEVERAGING DATA TO CREATE A DEEPER UNDERSTANDING OF FAN BEHAVIOR

Sports teams are competing for attention, and revenue, in a very crowded entertainment space. And building, and maintaining, relationships with increasingly distracted sports fans is a real challenge. The Holy Grail of the fan experience may be found in fan insights. By analyzing everything from rights holder information payment data (ticket, concession, and merchandise); to social, and digital stats, marketers have the ability to better understand each fan on a truly individual level.  Panelists will discuss how, with actionable insights, marketers can deliver the right piece of content, or the right type of experience when that moment for engagement emerges, and create that competitive advantage for themselves.

  • Adam Grossman, Chief Executive Officer - Block Six Analytics
  • Richard Henderson, Chief Revenue Officer - STATS
  • Meredith Kinsman, Digital Strategist, Group Director - Octagon
  • Kyle Nelson, Co-Founder & Chief Marketing Officer - MVPindex
  • Johannes Waldstein, Founder & Chief Executive Officer - FanAI

4:15 PM

NETWORKING BREAK

4:45 PM

BRAND SHOWCASE: NISSAN

Join Robert Brown, Sr. Manager, Interactive Marketing at Nissan North America, and Steve Savic, Executive Creative Director at Critical Mass, as they discuss why VR technology, 360-video, and AR are the perfect platforms to create deeper engagement, fandom, and next generation product stories that illustrate how technology can both save the day and win the game.

  • Robert Brown, Senior Manager, Interactive Marketing – Nissan North America
  • Steve Savic, Executive Creative Director – Critical Mass

5:15 PM

FEATURED INTERVIEW: THE SHARK: ENTREPRENEUR. GLOBAL BRAND. ADVENTURE SEEKER. SPORTS ICON.

We will go one-on-one with Greg Norman who will share his secrets to successful marketing; views on athletes as brands, and the future of his global company.

6:00 PM

CLOSING REMARKS

Greg Norman Press Conference

Networking Reception Begins

Thursday, November 02, 2017

7:30 AM

EXHIBITS OPEN

Continental Breakfast

8:30 AM

BRAND SHOWCASE: CORONA

Tapping into Unique Moments with Family and Friends

  • John Alvarado, Vice President, Corona Brand Marketing - Constellation Brands 

9:00 AM

CHIEF MARKETERS: ADAPTING TO CHANGE AND MOVING THE NEEDLE

Panelists will discuss the challenges and opportunities they face day-to-day as the chief marketer of some of the top sports teams and leagues. The session topics will include everything from fan engagement strategies – from content to in-venue experience; best practices for reaching the younger sports fan; addressing changes to sports fans media consumption habits; utilizing data analytics to customize marketing strategies, and advances in technology that will further fan engagement in the years to come.

  • Ann Wells Crandall, Chief Marketing Officer - Big East
  • Jill Gregory, Senior Vice President & Chief Marketing Officer - NASCAR
  • Adam Grossman, Chief Marketing Officer - Boston Red Sox
  • Katie O'Reilly, Chief Marketing Officer - Philadelphia 76ers
  • Mike Stevens, Senior Vice President & Chief Marketing Officer - New York Giants  

9:45 AM

NETWORKING AND REFRESHMENT BREAK

hosted by

10:15 AM

BRAND SHOWCASE: NAVY

That's the One with the Ships, Right? The Challenges and Role of Sports in Raising Navy Awareness

  • Captain Dave Bouve, National Director, Marketing and Advertising, Navy Recruiting Command

10:45 AM

MEDIA MIX: WHAT'S MOVING THE NEEDLE FOR SPORTS?

Panelists will discuss how they are allocating their media and marketing dollars to maximize their investments and efficiently drive engagement.

  • Natan Cohen, Corporate Vice President, Brand Marketing - New York Life
  • Jeff Garrant, Senior Vice President - Publicis Media Sports
  • MaryAnne Geiger, Senior Vice President, Group Partner, Integrated Investments - UM Worldwide
  • Eileen Masio, Senior Vice President & Group Content Director - MediaVest/Spark 

11:30 AM

NETWORKING AND REFRESHMENT BREAK

12:00 PM

FEATURED INTERVIEW: ATHLETE ENDORSEMENTS: RIGHT DECISIONS AT THE RIGHT TIMES

Athletes have relatively short careers compared to most other professionals. When a sponsor is looking for an athlete to endorse their brand there is a reasonably large group of male athletes to choose from, but only a select few females. The role an agent plays in building an athlete's brand and strategically managing her assets through long-term planning is critical to ensuring her success. Fencing Champion and Olympian, Ibtihaj Muhammad, along with her agent, Wasserman Senior Vice President, Olympics and Women, Lindsay Kagawa Colas, will discuss how athletes and their agents approach decisions regarding endorsements.  They will also share the challenges with fans, media, expectations and even social media. Guest Moderator: Mori Taheripour, Faculty Member, Legal Studies and Business Ethics Department, Wharton School, University of Pennsylvania.

12:30 PM

INSIDE THE DEAL: GATORADE AND NBA G LEAGUE

This summer the NBA officially launched the new logos, site, and digital/social assets for the NBA G League, including the first marketing campaign in the league's 16-year history. In this session, you will hear how the league and Gatorade are working together, including collaboration with the Gatorade Sports Science Institute (GSSI) on player performance, recovery, and nutrition.

  • Jeff Kearney, Global Head, Sports Marketing, Gatorade
  • Malcolm Turner, President, NBA G League

1:00 PM

DELIVERING BETTER SPORTS EXPERIENCES: SECOND SCREEN, SOCIAL, IN-VENUE AND MORE

Savvy marketers are delivering a richer, better sports experience to fans via multiple points of engagement both in-venue and at home by taking advantage of the ubiquitous "second screen" of mobile devices. Panelists will discuss their fan engagement initiatives, and discuss the opportunities, and challenges, faced when creating innovative, personalized experiences to move fans from passive spectators to active participants.

  • Christina Clarke, Senior Director, Marketing - Frito-Lay
  • Gustavo Guerra, Brand Director, Tecate - Heineken
  • Eric Long, Director, Production - Philadelphia Eagles
  • Michael Neuman, Executive Vice President, Managing Partner - Scout Sports & Entertainment
  • Justin Unger, Director, Digital and Innovation - Dunkin' Brands

1:45 PM

SYMPOSIUM CONCLUDES

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