Agenda

WEDNESDAY, DECEMBER 7

7:30 AM
General Registration hosted by


Exhibits Open

Continental Breakfast hosted by

8:00 AM
Opening Remarks
Richard Weiss
, Publisher, SportsBusiness Daily/Global/Journal
Greg Brown, CEO, Learfield

8:05 AM
What’s Keeping You Up at Night?

Leaders in intercollegiate athletics answer the question everyone wants answered. You will hear top business leaders and administrators discuss the economic realities of running an athletic program, how to best manage the incredible growth of college sports, and how they deal with the intense scrutiny that comes with the visible nature of their positions.

You will hear from:
Val Ackerman
, Commissioner, Big East Conference
Rick Burton, David B. Falk Professor of Sport Management, Faculty Athletics Representative, Syracuse University
Keith Gill, Athletic Director, University of Richmond 
Craig Thompson, Commissioner, Mountain West Conference
Hunter Yurachek, Vice President & Athletic Director, University of Houston

8:45 AM
The Student Athlete Perspective

One of the most talked-about sessions from the 2015 Forum, student athletes, including several National Football Foundation William V. Campbell Trophy finalists, will discuss their life-changing experiences as high performing student athletes.

Guest Moderator
Jack Ford, Former Yale Defensive Back; National Football Foundation Board Member; and Legal Analyst and Correspondent, "60 Minutes Sports," CBS News

9:15 AM
Featured Interview
The State of College sports

Mark Emmert, President, NCAA

9:45 AM
Networking and Refreshment Break hosted by


10:15 AM
The Many Factors (Beyond Funding) that Drive Competitive Outcomes

Much has been written about the perceived dominance of A5 schools, however last year, national championships in four of the top DI sports were won by schools outside of the A5. In addition to 
discussing the challenges of competing with fewer resources, this session will address the advantages and disadvantages of not belonging to an A5 conference; as well as the long-term implications of the new governance structure, and managing the unprecedented growth in college sports.
You will hear from:
Tom Bowen
, Athletic Director, University of Memphis
Sean Frazier, Associate Vice President & Athletic Director, Northern Illinois University
Matt Hogue, Athletic Director, Coastal Carolina University 
Mark Jackson, Athletic Director, Villanova University
Patrick Kraft
, Athletic Director, Temple University

10:45 AM
Featured Session
All in the Family

College athletics is the family business for the Whites, from father Kevin at Duke to sons Danny at UCF and Brian at Missouri. In this session, all three of the Whites will weigh in on the daily challenges
they face and how often they lean on each other for advice and support.
You will hear from: 
Kevin White
, Vice President & Athletic Director, Duke University
Danny White, Vice President & Athletic Director, University of Central Florida
Brian White, Senior Associate Athletic Director, Development, University of Missouri

11:15 AM
Legal Issues Facing College Athletics
20/20 Interview with Tom McMillen and Tyrone Thomas

Tom McMillen, President & CEO, LEAD1, and Washington DC attorney Tyrone Thomas, touch on some of the legal issues facing college athletics, specifically student-athlete activism, their rights and the schools’ rights. McMillen, a former three-term congressman, played basketball at Maryland, while Thomas is one of the foremost sports attorneys in the areas of NCAA compliance and enforcement.

11:35 AM
Networking Luncheon hosted by

1:00 PM
Featured Interview
An Outside Perspective on Amateur Athletics

Paul Tagliabue, Former Commissioner, NFL; and Vice Chair of the Board, Georgetown University

1:30 PM
Crisis Management: Proactive Steps for Mitigating Risk and Being Prepared When a Crisis Strikes 

Student athletes are making headlines. And it’s not always for good reasons. On one hand, we’ve seen negative news surrounding sexual misconduct, but we’ve also seen positive stories about student athlete activism on campus. In this session, panelists will discuss the proactive steps for mitigating risk, including how you prevent misconduct in the first place; social media education and developing a crisis communications plan to react accordingly.

Guest Moderator

Glenn Wong, Executive Director, Sports Law and Business Program; & Distinguished Professor, Practice, Sports Law, Sandra Day O’Connor College of Law, Arizona State University

You will hear from: 
Dan Beebe, President, Dan Beebe Group 
Gene DeFilippo, Former, Athletic Director, Boston College and Director, College Sports, Turnkey Search
Carrie Gerlach Cecil, CEO, Social Media Sports Management 
Jim Livengood, Former Athletic Director, University of Arizona, UNLV and Washington State University

2:00 PM
Featured Interview
The 10-Year anniversary of the Big Ten network, and more
Jim Delany
, Commissioner, Big Ten Conference

2:30 PM
The Collegiate Sports Media Landscape

Today’s college sports media executives must stay nimble in the ever-changing media landscape. In this session you will hear panelists discuss what is keeping them on their toes, including
distribution and programming challenges — especially for upstart college sports networks; changes to revenue sharing models; digital rights and consumer demand for multi-platform content. They will
also discuss what all of this means to a school and their ability to broaden its fan base and strengthen its recruitment efforts.
You will hear from:
Ilan Ben-Hanan
, Vice President, College Sports Programming, ESPN
Scott Carlis, Senior Vice President, Digital Media, Learfield 
Mike Mulvihill, Executive Vice President, Research, League Operations and Strategy, Fox Sports
Lydia Murphy-Stephans, President, Pac-12 Networks
Dan Weinberg, Executive Vice President, Programming, CBS Sports

3:00 PM
Networking and Refreshment Break hosted by 


3:30 PM
In-Depth
Battle at Bristol

It was billed as the biggest college football game with more than 156,000 fans. While that Sept. 10 evening was one to remember, those who organized it have three years’ worth of memories because that’s
how long it took to plan it. We’ll hear from the people who orchestrated the game that set a new attendance mark for college football.

Guest Moderator
Eli Gold, member of NASCAR’S Motor Racing Network and radio play-by-play voice of the University of Alabama Crimson Tide football and basketball teams

You will hear from:
Jerry Caldwell
, Executive Vice President & General Manager, Bristol Motor Speedway
Dave Hart, Athletic Director, University of Tennessee 
Desiree Reed-Francois, Deputy Athletic Director, Virginia Tech
Rob Temple, Senior Vice President, Sports Management Group, ESPN

Guest

4:00 PM
Featured Interview 
A Look at the Pac-12 Multimedia Rights Model and More

Larry Scott, Commissioner, Pac-12 Conference

4:30 PM
Trends in Multimedia and Marketing Rights

As schools and conferences bundled their media rights with their sponsorship assets, they raised the value of their offerings to marketers and provided them with a complete package of opportunities.
Now, rights holders are looking to work with schools and brands to build university-wide partnerships by combining athletic assets, such as advertising, in-venue signage and tickets, with other inventory across campus. Panelists will discuss the benefits of and the challenges they’ve faced, tapping into campuswide marketing.
You will hear from:
Greg Brown, CEO, Learfield 
Doug Paschal, General Manager & Vice President, OUTFRONT Sports Media
Mike Palisi, Executive Vice President, Collegiate Services, Van Wagner Sports & Entertainment
Tim Pernetti, President, Media, IMG College
Patrick Ransdell, Senior Associate Athletic Director, Strategic Initiatives and Revenue Generation, University of Central Florida 

5:10 PM
Featured Interview
With a Marketing Pioneer Who is Bullish on College Sports

Kevin Plank, Founder, Chairman & CEO, Under Armour

5:40 PM
Closing Remarks


5:45 PM
Networking Reception hosted by 

9:00 PM
After-Hours Reception hosted by


THURSDAY, DECEMBER 8

7:30 AM
Exhibits Open

Continental Breakfast hosted by

8:15 AM
Opening Remarks


8:20 AM
College Sports Business Headlines of the Day

This is your opportunity to hear unscripted opinions on today’s hottest topics and biggest stories unfolding from a cross section of top intercollegiate athletics stakeholders.
You will hear from:
Bob Bowlsby
, Commissioner, Big 12 Conference 
Seth Greenberg Former Men’s Basketball Coach, Virginia Tech, Long Beach State and South Florida and College Basketball Analyst, ESPN 
Oliver Luck, Executive Vice President, Regulatory Affairs, NCAA 
Greg Sankey, Commissioner, Southeastern Conference

9:00 AM
Getting Them to the Game: Trends in Ticketing

This session will address broadening your fan base from loyalists, maximizing revenue, optimizing pricing and knowing everyone in your venue, and digital ticketing and the resale market.
You will hear from:
Russ D'Souza
, Co-Founder, SeatGeek
Kim Damron
, Chief Operating Officer, Spectra Ticketing & Fan Engagement
Kate Green, Head, Business Development, Sports, StubHub
Eric Nichols, Senior Associate Athletics Director, Marketing and Branding & Chief Marketing Officer, University of South Carolina
Rob Sine, President, IMG Learfield Ticket Solutions 

9:40 AM
You Got Them to the Game: What Do You with Them?

This session will address event hospitality and entertainment, premium seating and branded spaces that tell the athletic program’s story and reinforces their traditions.
You will hear from:
Mike Behan
, Vice President, Global Sales, Legends
Chris Plonsky, Women's Athletic Director & Executive Senior Associate Athletic Director, External Services, University of Texas 
John Roberson, CEO, Advent
Robbie Robertson, Founder & President, Colonnade Group 
Scott Stricklin, Athletic Director, University of Florida
          
10:20 AM
Networking and Refreshment Break hosted by 

10:50 AM
You Got Them to the Game: How Do You Digitally Connect and Engage with Them?

This session will address venue connectivity and the mobile fan, upgrading their game day experience — including seat upgrades and mobile concessions, as well as sponsorship activation and social media
engagement.
You will hear from:
Dan Floyd
, Director, Information Technology, University of Nebraska 
Joe Galbraith
, Associate Athletic Director, Communications, Clemson University
Junior Gaspard, Chief Revenue Officer & Senior VP, Product Development, Experience 
Reagan Greene Pruitt, Director, Brand Strategy and Integrated Marketing, Blue Cross Blue Shield
Phillip Ray
, Vice Chancellor, Business Affairs, Texas A&M University System
Jeff Rubin, President & CEO, SIDEARM Sports 

11:30 AM
20/20 Interview
The Nexus of Sports, Data and Technology

Jessica Gelman, CEO, Kraft Analytics Group

11:50 AM
They Bought Tickets, Food and Gear: What is the Data Telling You About Your Fans?

This session will address collecting, analyzing and summarizing data to generate more revenue and improve upon the fan experience.
You will hear from:
Juan Garcia, Associate Athletic Director, Strategy and Analytics, University of Texas 
Danette Leighton, Chief Marketing Officer, Pac-12 Conference
Brian Pracht, Assistant Athletic Director, Marketing, University of Notre Dame
David Smrek, Vice President, Live Analytics, Ticketmaster
Michael Thompson, Senior Associate Athletic Director & CMO, University of Mississippi

12:30 PM
Closing Remarks


Forum Concludes

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Lorianne Lamonica at 704-973-1523. 

For information on SPEAKING opportunities, please contact Donna Johnson at 704-973-1421.

For information on SPONSORSHIP opportunities, please contact the following: 

East Coast and Atlantic Seaboard office HQ contact, Allison Brush: 212-500-0710.

Midwest, West Coast and Florida office HQ contact, Natalie Sharp: 212-500-0720.

Sponsors

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