The ARIA Resort & Casino in Las Vegas will once again be the site for the 14th annual NASCAR Motorsports Marketing Forum, which is presented by SportsBusiness Daily/Global/Journal. The Forum will kick off mid day on Tuesday, December 3 and run through Wednesday, December 4. The Forum precedes the NASCAR Sprint Cup Series Champion's Week, which begins in Las Vegas on Wednesday, December 4 and continues through Friday, December 6.
Since 1999, the Motorsports Marketing Forum has been considered an indispensible stop on the motorsports circuit. It is the one event that brings the racing community together and where you can hear perspectives from top corporate brands, teams, sanctioning bodies, track owners and agencies. The Forum continues to examine the latest trends that are shaping the motorsports landscape and also provides insights from industry leaders outside of the sport.
You Will Hear About
-Building a Brand through Motorsports
-The State of Motorsports: Big Series, Big Events
-Media Trends and the Landscape Moving Forward
-Lessons from the Track: Race Veterans Weigh-In on the Evolution of Motorsports
-Emerging Audiences: Creating New Fans
-Big Brands, Big Decisions
-Creativity: Re-Packing Motorsports to Attract New Audiences
-Creating Digital Content
-Examining Sales: Building a Sale Culture and Creating Strategies
What They're Saying About MMF
“The calendar of conferences and symposiums that confront most busy executives can be staggering. For me, the SBJ Motorsports Marketing Forum is an indispensable, must-attend event. Not only are the panels and insightful discussions top notch, but the cross-section of key decision makers always makes it a productive place to do business.”
Founder & CEO
Just Marketing International
“It is a credit to SportsBusiness Journal/Daily that this forum has grown over the years to become such a significant conference for the entire motorsports community. MMF is a tremendous opportunity to meet both sponsors and agencies and to communicate the value of the NHRA to potential partners.”
"The Motorsports Marketing Forum brings together a compelling group of industry decision makers who present their views in topical forums and then network together outside of the formal agenda. It’s a worthwhile event I look forward to every year."
Chief Sales Officer & Vice President, Corporate Marketing