May 29 - 30, 2013 | Chicago

Event Venue: The Westin Chicago River North

The Next Generation of Sponsorship Activation

About the 2nd Annual Intersport Activation Summit

When we held our inaugural Intersport Activation Summit last spring, the feedback from attendees was overwhelmingly positive. What participants liked most were the in-depth case studies, the insights and analyses from those directly charged with activation execution and the strategic vision of those overseeing the bigger marketing picture. And the opportunity to network with peers from across the industry was clearly of great value. 

For this year’s program, we are bringing you all of that and more. We’ll have interviews with top CMOs, case studies from corporate sponsors of all sizes and budgets, content development strategies and activation metrics. Here is a snapshot of some of the specific content we have in store for you: 

• An inside look at Taco Bell’s innovative approach to brand marketing and sponsorship activation from newly appointed President Brian Niccol.

• An in-depth look at Hyundai’s fully-integrated college football “Show Your Loyalty” program and how it is a great example of using custom, owned content to activate a larger investment from VP of Marketing Steve Shannon. 

• Key learnings from Coca-Cola’s activation for both Euro 2012 and the 2012 London Olympic Games, and how that knowledge will be applied to the company’s efforts for future FIFA World Cup and the Olympic Games from Scott McCune, Vice President, Global Partnerships and Experiential Marketing, Coca-Cola Company.

Beyond the content, it is our intention to provide an environment that’s conducive to networking and comparing notes with others who are involved day-to-day with the details of sponsorship activation. 

On the first day of the program, we’ll have a morning packed with content followed by a luncheon networking event at John Barleycorn, a Chicago fixture adjacent to Wrigley Field. Then, we’ll take in one of the top cross-town rivalries in the country as the White Sox play the Cubs. This will be followed by other social events throughout the program. 

So, we invite you to join us at the second annual Intersport Activation Summit. It promises to be an event you’ll remember.

Intersport Activation Summit Overview

The Intersport Activation Summit will look closely at the next wave of sponsorship activation and event marketing. The speaker faculty will feature many of today’s most forward-thinking sports marketers who will examine the key elements of next-gen sponsorship execution -- social media, experiential marketing, programming, digital, retail and live events.

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Alfonso Alanis-Cue

Senior Director

Soccer United Marketing

Erik Bahr

Client Partner


Charlie Besser

Founder, President & CEO


George Bodenheimer

Executive Chairman


Will Borz

Senior Manager, Brand Partnerships and Sponsorships

Taco Bell

Corey Christanell

Director, Sports and Entertainment Marketing


Shannon Dan

Vice President, Digital


Sean Flynn

Senior Vice President, Marketing

Miami Marlins

Lino Garcia

General Manager

ESPN Deportes

Kenneth Harley

Integrated Marketing Communications, Multicultural

Allstate Insurance

Marissa Hunter

Head of Ram Truck Brand Communications and Advertising

Chrysler Group

Jim McCoy

Director, Strategic Sponsorships

Nationwide Insurance

Scott McCune

Vice President, Global Partnerships and Experiential Marketing

Coca-Cola Company

Kenny Mitchell

General Manager

Dew Tour

Brian Niccol


Taco Bell

Tony Pace

Chief Marketing Officer


Tim Reed

Senior Director, Content Development

X Games

Tom Ricketts


Chicago Cubs

Michael Rodriguez

Senior Vice President


Issa Sawabini



Steve Shannon

Vice President, Marketing

Hyundai Motor America

Greg Skasko

Director, Sponsorships


Julie Solwold

Vice President, Global Sports and Events

John Paul Mitchell Systems

John von Stade

Vice President, Properties

USA Today Sports Media Group

Kristin Warfield

Vice President, Partnerships

Kentucky Derby

Eric Winter

Head, Yahoo! Sports Radio, Yahoo! Sports Ecommerce and NBC Sports Strategic Alliance

Telisa Yancy

Director, Advertising, Brand and Media

American Family Insurance

Contact Information

For information on ATTENDANCE, please contact Lorianne Lamonica at 704-973-1523.

For information on SPONSORSHIP opportunities, please contact Julie Tuttle at 212-500-0711.

For information on SPEAKING opportunities, please contact Donna Johnson at 704-973-1421.


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