May 30 - 31, 2012 | Chicago, IL

Event Venue: Westin Chicago River North


The Next Generation of Sponsorship Activation

Intersport Activation Summit Overview

The inaugural Intersport Activation Summit will look closely at the next wave of sponsorship activation and event marketing. The speaker faculty will feature many of today’s most forward-thinking sports marketers who will examine the key elements of next-gen sponsorship execution -- social media, experiential marketing, programming, digital, retail and live events.

Blaise D'Sylva

Vice President, Media Sports & Entertainment Marketing

Anheuser-Busch

Roger Goodell

Commissioner

NFL

Tom Ricketts

Chairman

Chicago Cubs

Paul Bamundo

Director of Sports Marketing, PR & Partnerships

Subway

Joe Louis Barrow, Jr.

CEO

The First Tee

Randall Brown

Global Director, Digital Strategy

Gatorade

Peter Carlisle

Managing Director, Action Sports & Olympics

Octagon

John DeWaal

Director, Marketing

Hat World/Lids.com

Alan Ferber

Executive Vice President, Chief Strategy and Brand Officer

U.S. Cellular

Alison Giordano

Senior Business Leader, Vice President, U.S. Sponsorships

MasterCard

Frank Golding

Director, Pro, College, High School Sports and Channels

Google/ YouTube

Dan Griffis

Director of Events, Strategic Partnerships and Lifestyle Marketing

Target

Wally Hayward

Executive Vice President, Chief Sales and Marketing Officer

Chicago Cubs

Pam Hollander

Senior Director, Integrated Marketing Communications

Allstate Insurance Company

Richard Hong

Vice President, Global Brand Marketing

MetLife

Drew Iddings

Senior Manager, Consumer Promotions

The Hershey Company

Chuck Johnsen

Senior VP, Strategic Partnerships

Intersport

Dan Jones

Senior VP, Sponsorship & Event Marketing

Intersport

Gordon Kane

Founder

Victory Sports Marketing

Megan King

Director, Sponsorships

Susan G. Komen For The Cure

Jeff Knapple

Executive Vice President

Van Wagner Sports and Entertainment

Larry Lane

VP, Corporate Relations

The V Foundation for Cancer

Jon Levine

VP, Global Experiential Marketing

Xerox

John Lewicki

Senior Director, Alliance Marketing

McDonald's

Tom Manchester

Vice President, Field Marketing

Dunkin' Brands

Brian Mirakian

Associate Principal/Director

Populous/Populous Activate

Claudia Navarro

Global Olympic Marketing Director

The Coca-Cola Company

David Palmer

Director, Global Sports Marketing

Procter & Gamble

Steve Pamon

Senior VP, Sports and Entertainment Marketing

JPMorgan Chase

John Peirano

Senior VP, Marketing

Cystosport/Muscle Milk

John Pierce

Head of Marketing and Media

USOC

Shawn Quill

Director, Sports Marketing & Sponsorships

KPMG

Amy Skeen

President and CEO

Girls in the Game

Scot Thor

Senior VP, Programming & Production

Intersport

Greg Via

Global Director, Sports Marketing

The Gillette Company/P&G

Ron Wechsler

Vice President, Original Programming

NBC Sports Network

Tony Weisman

President, Chicago-Boston-Detroit Region

Digitas

Jackie Woodward

VP, Marketing Services

MillerCoors

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Donna Johnson at 704-973-1421..

For information on SPONSORSHIP opportunities, please contact Julie Tuttle at 212-500-0711.

Sponsors

 

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