Wednesday, December 5

7:30 a.m.              Registration hosted by

Exhibits Open

Continental Breakfast hosted by

8:30 a.m.              Welcome and Opening Remarks

Richard Weiss, Publisher, SportsBusiness Daily/Global/Journal

Ben Sutton, President, IMG College

Featured Discussion
One-on-One with Mark Emmert, President, NCAA


In this interview, Mark Emmert will discuss the challenges facing intercollegiate athletics, including financial sustainability; integrity, smarter rules and tougher enforcement; student-athlete well-being; and academic performance.  And, he will share the solutions and course of action, from the NCAA perspective, that needs to be taken.

9:00 a.m.             
From the Office of the President/Chancellor: Accountability, Control and Oversight of Intercollegiate Athletics

Presidential oversight of athletics is supposed to ensure an appropriate balance between athletics and academics at their institution; upholding the integrity and ideals of intercollegiate athletics; and calling for necessary reform and accountability of those in charge.  In this session, Mark Emmert, President, NCAA; Nathan Hatch, President, Wake Forest University; Susan Herbst, President, University of Connecticut; and Harvey Perlman, Chancellor, University of Nebraska, will discuss the challenges they face upholding their role in athletics. They will debate the most significant issues impacting athletics, including the escalating costs of running an intercollegiate athletics program and the sustainability of the intercollegiate athletics financial model.  They will share insights into proposed changes to NCAA rules and regulations legislating academic standards, enforcement and penalty structures; and share their thoughts on the role and responsibility of the governing board to the oversight of athletics.

9:45 a.m.             
Athletic Directors Speak Out on Financial Sustainability and Competitive Fairness

One of the abundant and complex issues that college athletic administrators face on a day-to-day basis is competitive fairness. As revenue for BCS conference schools continues to increase, the gap between FBS schools continues to widen.  Athletic Directors must balance the cost of staying competitive with financial sustainability.  In this session, Mike Alden, Athletic Director, University of Missouri; Mike Bohn, Athletic Director, University of Colorado; Mark Hollis, Athletic Director, Michigan State University; Warde Manuel, Athletic Director, University of Connecticut; and Debbie Yow, Athletic Director, N.C. State University, will discuss the escalating costs of running intercollegiate athletics programs. They will share their thoughts on capital earned from conference television rights agreements, increased sponsorship opportunities to the 2014 four-team college football playoff proposed revenue sharing model and maximizing revenue from tickets and intellectual property.


10:30 a.m.           Networking Break hosted by 


11:00 a.m.          
Featured Presentation

Tools of the Trade: Bringing Out the Best in Your Team

Today’s job demands doing more with fewer resources. And it typically demands getting it done quicker. So how do you get your team to rally behind you? And how do you get them to perform at their best? Great business leaders, like great coaches, are not only knowledgeable, but are extremely self-aware. They have the relationships that make others perceive them as steady and clear in moments of crisis and foster a supportive, trusting environment for the team.  They clearly understand their most import asset to the enterprise is the people. In this presentation, Rick Aberman Ph.D., Author; Sports Psychologist, Director, Peak Performance, Minnesota Twins; and staff member of the University of Minnesota Football, Baseball and Tennis teams; John Anderson, Head Baseball Coach, University of Minnesota, and Jon LeCrone, Commissioner, Horizon League, will provide you with the necessary tools to develop an organizational culture consistent with an optimal-learning environment that will bring the best out in your team.

11:30 a.m.          
The New Breed of Athletics Administrators

As college sports has evolved into big business, so too has the role of the athletic director. In the past, the position of AD has been primarily held by former coaches, or at least someone who had come through the university system. More recently, the trend has been for schools to look outside the system and hire department leaders with non-traditional athletics business experience. What is behind this trend? And is it truly a trend? In this session, Joe Bailey, Managing Director, Sports Practice, RSR Partners; Greg Christopher, Athletic Director, Bowling Green State University; Steve Patterson, Athletic Director, Arizona State University; and Tim Pernetti, Athletic Director, Rutgers University, will discuss the complexities of running an athletic department and the type of experience officials are looking for in new hires.

12:15 p.m.           Luncheon

1:30 p.m.            
Featured Discussion
One-on-One with Eric LeGrand, former defensive tackle, Rutgers University Football

“So I left tire tracks in the snow yesterday as I led my team out. Next time will be footprints”- Eric LeGrand’s tweet on October 29, 2011 as he led the Rutgers Scarlet Knights onto the football field against WVU.

Guest Moderator: Seth Davis, writer, Sports Illustrated & In-Studio Analyst, NCAA men's college Basketball, CBS Sports

As a football player at Rutgers University, Eric LeGrand sustained a devastating spinal cord injury in 2010.  But ask him and he will tell you he has no regrets about playing college football. And the story of his recovery is a courageous and inspirational one.  In this interview, moderated by Sports Illustrated and CBS Sports’ Seth Davis, LeGrand will discuss his injury, his everyday life, how his recovery is progressing, being drafted by the NFL, and his friendship with coach, Greg Schiano. He will also share accounts from his memoir, BELIEVE: My Faith and the Tackle that Changed My Life.

2:00 p.m.            
Athletic Directors Discuss the Economics of College Sports

When it comes to revenue generation, college football has become a world of haves and have-nots, which puts schools within the same NCAA division on different playing fields — literally and figuratively. But the same holds true for expenses. In this session, panelists Brad Bates, Athletic Director, Boston College; Lynn Hickey, Athletic Director, University of Texas, San Antonio; Tom Holmoe, Athletic Director, Brigham Young University; Jim Livengood, Athletic Director, University of Nevada, Las Vegas; and Wood Selig, Athletic Director, Old Dominion University, some who are in transition from the FCS to the FBS level, will discuss the economic challenges every athletic program faces, especially without big-time football revenue from massive conference TV contracts.

2:45 p.m.            
Breakout Sessions

Venues and Events Track: Panel Discussion

Dynamic Pricing: The Future of Ticket Pricing in College Sports?
Dynamic pricing, the increasingly popular way of selling tickets among pro teams, is seeping into the college space. It enables ticket prices to rise or fall from face value based on demand. Among the goals of dynamic pricing is rewarding fans for buying earlier in the season and protecting donor-level seating value. But not everyone is convinced. Some are concerned about prices dipping below face value. In this session, Dave Butler, CEO, Paciolan; Ayo Taylor-Dixon, Associate Athletic Director, Marketing and Revenue Development, University of South Florida; Michael Espada, Director, Ticket Sales, Florida State University; Roger Gardner, Executive Vice President, Learfield Sports; and Barry Kahn, Founder & CEO, QCue, will discuss their approach to dynamic pricing, the potential for additional revenue, the impact on the secondary market, and the balancing-act that comes with dynamic pricing.

Media and Marketing Track: Case Study

2012 Infiniti Coaches’ Charity Challenge

As a Corporate Partner of the NCAA, Infiniti teamed up with the National Association of Basketball Coaches (NABC) Foundation and ESPN to promote their NCAA basketball campaign: Infiniti Coaches’ Charity Challenge.  This campaign was a fully integrated marketing program that leveraged Infiniti’s media partnership with ESPN to promote the campaign online, in pre-game commercials and through social media. During the campaign, 48 NABC member coaches were used to promote the charity challenge and drive consumer engagement. Throughout this campaign, Infiniti’s goal was to generate buzz and drive awareness for the launch of their new vehicle, the Infiniti JX, which coincided with the NCAA Division I Men's Basketball Championship. Aaron Anderson, Director, Integrated Programs, OMD; Rick Jones, Captain, Fishbait Marketing; and Kathy Roznowski, Senior Manager, Infiniti Media and Experiential Marketing, Nissan North America,  will walk you through the elements of this campaign that generated best practices for viral and cause marketing platforms.

3:30 p.m.             Networking Break hosted by

4:00 p.m.            
Breakout Sessions

Venues and Events Track: Case Study

Financing the Renovation of Cal Memorial Stadium

Funding of college athletic facilities through state appropriations are dwindling, if non-existent, in today’s economy. So how would Cal Athletics come up with the $321 million for one of the most expensive renovations in college sports history? Sandy Barbour, Athletic Director, University of California, will share the challenges faced raising the funds through private contributions, and how ticket sales were restructured to maximize revenue from endowed, premium seat sales.

Media and Marketing Track: Panel Discussion

Maximizing Revenue through Intellectual Property

From tablets and apps to smart phones and connected TV, to traditional distribution platforms, schools now have more ways than ever before to deliver content. In this session, Joe Ferreira, Chief Content Officer, Learfield Sports; Frank Golding, Director, Pro, College, High School Sports and Channels, Google/ YouTube; Mark Harlan, Senior Associate Athletic Director, External Relations, UCLA; and Chris Wagner, Co-Founder & Executive Vice President, NeuLion, will examine the many ways programs are expanding their reach and how this is enabling them to increase branded content opportunities, both inside and outside sports, and maximize revenue through use of their intellectual property.

4:45 p.m.            
The Changing Face of College Sports: Challenges and Opportunities

Few would argue that college sports are big business. And, as we all know, this development did not happen overnight. The face of college sports has been changing for years as schools faced the challenge of finding new ways to boost revenue. Through a more aggressive commercial approach, schools have been able to maximize television and sponsorship dollars while enhancing the fan experience. As a result, many programs have created new, and profitable, opportunities for themselves. In this session Bill Hancock, Executive Director, Bowl Championship Series; Mark Lewis, Executive Vice President, Championships and Alliances, NCAA; Burke Magnus, Senior Vice President, College Sports Programming, ESPN; Ben Sutton, President, IMG College; and Jack Swarbrick, Athletic Director, University of Notre Dame, will discuss today’s challenges and opportunities in college sports marketing and media.

5:30 p.m.            
Networking Reception

Thursday, December 6

7:30 AM              
Exhibits Open
Continental Breakfast

8:15 AM              
Opening Remarks

Conference Commissioners: Intercollegiate Athletics Change Agents

There is no doubt that conference commissioners are some of the most influential figures in college sports today. They continue to reshape college football and the landscape of intercollegiate athletics as we know it. In this session, Mike Aresco, Commissioner, Big East Conference; Jim Delany, Commissioner, Big Ten Conference; and Mike Slive, Commissioner, Southeastern Conference, will share their thoughts on massive conference realignment, unprecedented media rights deals, the landmark move to a four-team playoff starting with the 2014 football season, revenue distribution models and what they are collaborating on and negotiating next.

9:00 a.m.
Headlines of the Day: Stakeholders Discuss the Major Stories in College Sports

From a football playoff to conference realignment and landmark media rights deals, to full-cost scholarships, coaches’ salaries and changes to the NCAA penalty structure, every day brings a range of new headlines in college sports. And this is your annual opportunity to hear, first-hand, opinions from a cross-section of intercollegiate athletics
stakeholders. In this session, Michael Adams, President, University of Georgia; Dan Beebe, Of Counsel, Sports Leadership Practice, Witt/Kieffer; Paul Finebaum, Host, Paul Finebaum Radio Network; Larry Jones, COO, Fox Sports Media Group; George Pyne, President, IMG Sports & Entertainment; and Kevin White, Athletic Director, Duke University, will discuss these issues and many others the industry is talking about. They’ll also share their views on the top college sports issues or stories for the next 12 months.

9:45 a.m.
Networking Break hosted by  

10:15 a.m.
Sponsorship and Marketing: The Passion Surrounding College Sports and the Endless Opportunities

Schools have become much more sophisticated in sales and marketing as they continue to look for new ways to boost revenue. Bundling media rights with sponsorship assets is just one way they raised the value of their offerings to marketers. Sharon Byers, Senior Vice President, Sports and Entertainment, Coca-Cola; Tom Haidinger, President, Advantage International; Drew Iddings, Senior Manager, Consumer Promotions, The Hershey Company; and Jerry Plush, CEO, Webster Bank, will discuss the unique and countless marketing opportunities college sports provide, and the challenges faced when aligning your brand with amateur sports.

11:00 a.m.
College Sports Television Networks

Ownership of local TV rights and the formation of local university channels and conference networks is becoming more common in college athletics. Chris Bevilacqua, Co-founder, BHV; Dave Brown, Vice President, Programming and Acquisitions, ESPN/Longhorn Network; Joe Castiglione, Athletic Director, University of Oklahoma; Hillary Mandel, Senior Vice President, Programming and Distribution, IMG Media; Lydia Murphy-Stephans, Executive Vice President & General Manager, Pac-12 Networks; and Mark Silverman, President, Big Ten Network, will share their thoughts on the distribution and programming challenges facing upstart networks; revenue sharing models for both conference and third-tier TV deals; the role digital rights will play in future negotiations; university branded content opportunities both in and outside of sports and what all of this means to a school and their ability to broaden its fan base and strengthen its recruitment efforts.

11:45 a.m.          
Closing Remarks

Forum Concludes

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Donna Johnson at 704-973-1421.

For information on SPONSORSHIP opportunities, please contact Julie Tuttle at 212-500-0711.


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