Day 1: Wednesday, March 21

Registration Hosted by 

Exhibits Open
Continental Breakfast Hosted by

Welcome & Opening Remarks

Richard Weiss, Publisher, SportsBusiness Journal/Daily

Rapid-Fire Roundtable: Unscripted Opinions on the Headlines of the Day

Lockouts, big media mergers, the business of college sports…every day brings a range of new headlines in sports business. And this is your annual opportunity to hear opinions from a cross-section of sports executives who are behind the headlines. In addition to their commentary on the headlines of the day, you’ll find out what trends some of the industry’s leading executives are tracking and what they view as the top sports business issues over the next 12 months. Roundtable participants will include Scott Boras, President, Boras Corporation; Tim Brosnan, Executive Vice President, Business, Major League Baseball; Peter Guber, Owner & Co-Executive Chairman, Golden State Warriors and Chairman, Mandalay Baseball Properties; Joe Leccese, Chairman, Proskauer; George Pyne, President, Sports and Entertainment, IMG; Jeremy Schaap, Reporter/Host/E:60 Correspondent, ESPN and more.

Keynote Address

Bob McKnight, Founder, President, CEO & Chairman of the Board, Quiksilver

Networking Break Hosted by

In the Spotlight
How the UFC/Fox Deal Could Be a Game Changer

In 2011, Ultimate Fighting Championship expanded into South America and Asia, and continued its surge in popularity, particularly among the 18-34 year-old male demo. But it was the mixed martial arts organization’s seven-year agreement with Fox — to show UFC programming on the Fox broadcast network and cable TV channels FX and FUEL TV — that made the biggest splash. As part of the deal, dozens of live fights will be airing on Fox networks and, this spring, “The Ultimate Fighter” reality show will feature a new format that includes live fights, rather than prerecorded events. This session will take an inside look at the UFC/Fox agreement and its role in the growth of mixed martial arts. You will hear from Lorenzo Fertitta, Chairman & CEO, Zuffa (Ultimate Fighting Championship); and Eric Shanks, President & COO, Fox Sports.

Redefining Consumer Engagement: The Role of Social Media and Emerging Marketing Platforms

Brands, properties and agencies all have a common goal — engage consumers and fans in a way that builds brand equity and, ultimately, drives sales. And one of the key tools for achieving this is social media. In this session, top marketers will discuss how they are creating sustainable conversations with consumers through social media, and how this ongoing digital dialogue fits in with sponsorships and their overall marketing strategy. Session panelists will include Leonard Armato, President, SKECHERS Fitness Group; John Burris, President, Silver Chalice; Frank Cooper, Global Chief Marketing Officer, Consumer Engagement, PepsiCo; and Bill Webster, Vice President, Brand Management, Sun Life Financial.

Champions Luncheon: Pioneers and Innovators in Sports Business

Luncheon Hosted by

The Balancing Act: How Teams are Staying Competitive On and Off the Field

Ticket sales, sponsorships, ancillary revenue streams, escalating labor costs, venue maintenance and renovation…the list of responsibilities goes on and on. There has never been more pressure on top team executives to drive revenue, control costs and provide the resources needed to put a winning product on the field, court or ice. These issues will be discussed by some of the industry’s top presidents and C-suite executives, including Larry Baer, President & CEO, San Francisco Giants; Mark Murphy, President & CEO, Green Bay Packers; Scott O’Neil, President, MSG Sports; Jamey Rootes, President, Houston Texans; and Fred Whitfield, President & COO, Bobcats Sports & Entertainment/Time Warner Cable Arena.

Keep Them Coming Back: The Next Generation Venue Experience
Whether competitive pressures are forcing you to build a new venue, renovate an existing one or upgrade fan amenities and connectivity, the charter is still the same — improve the in-game experience or fall victim to today’s in-home viewing technology and other entertainment options. This session will take a from-the ground-up view of how new — and existing — venues are being designed to optimize the in-venue experience for fans. You’ll hear from top executives who are spearheading new stadium and arena projects, as well as service providers who are making the live game experience more meaningful through technology and innovation. This session will be co-moderated by Peter White, Co-Chair, Global Sports Media & Entertainment Group, DLA Piper and will feature David Holland, Senior Vice President, Sports and Entertainment Solutions Group, Cisco; Nathan Hubbard, CEO, Ticketing, Ticketmaster; Priya Narasimhan, Chairman & Founder, YinzCam; Jed York, President & CEO, San Francisco 49ers; and Brett Yormark, President & CEO, Brooklyn Sports & Entertainment; and CEO, Nets Basketball.

Networking Break Hosted by

The Champions: Reflections and Forecasts from Pioneers and Innovators in Sports Business

This session will feature the 2012 recipients of SportsBusiness Journal and SportsBusiness Daily’s award, The Champions: Pioneers and Innovators in Sports Business. The Champions are a special group of individuals selected for their outstanding achievements throughout their careers. They have made a distinct impact on sports business and the award is a true testament to their pioneering spirit. In this session, five of our honorees will reflect on their years in sports and how the industry has evolved. You’ll hear from Bill Battle, Founder & Chairman, Collegiate Licensing Co.; Don Ohlmeyer, Former President, NBC, West Coast; Ed Snider, Chairman, Comcast-Spectacor; Judy Sweet; Co-Director, Alliance of Women Coaches; and Humpy Wheeler, CEO, The Wheeler Company.

Networking Reception Hosted by

Day 2: Thursday, March 22

Group Exercise Activity and Fun Run Hosted by

Exhibits Open
Continental Breakfast

Opening Remarks

Innovation, Big Media and More: Executives Who Have Made their Mark in Sports Weigh in on the State of the Industry

Innovation and risk taking are inherent with sports business, whether it’s the launch of a new network, the rollout of controversial programming that pushes the envelope or an unprecedented endeavor in the digital space. In this session, we bring back a handful of the top World Congress speakers from the past 10 years and other executives who have all led pioneering efforts in sports media, as well as other facets of the industry. They will reflect on the industry’s monumental shifts over the decade and discuss what’s required to keep sports at the forefront of entertainment choices for consumers. Session panelists will include Brian Bedol, Founder & CEO, Bedrocket Media Ventures; Steve Bornstein, President & CEO, NFL Network; Executive Vice President, Media, NFL; Mark Shapiro, CEO, Dick Clark Productions; Gary Stevenson, President, Pac-12 Enterprises; and Ben Sutton, President, IMG College.

One-on-One Interview

Larry Probst, Chairman of the Board, U.S. Olympic Committee

Networking Break Hosted by  

Marketing Leaders Speak Out: Sports Properties and Platforms that Make the Most Sense

One result of the recession that took its grip in 2008 is that corporate marketers became far more judicious in where they invested their marketing dollars, including sports sponsorships. And properties became far more savvy in creating opportunities that delivered more value to the client. Find out how some of the leading brand stewards involved in sports are allocating their marketing dollars and where they are seeing the greatest returns. You’ll hear from Dermot Boden, Chief Brand Officer, Citi; Jeff Diskin, Senior Vice President, Global Consumer Marketing, Hilton Worldwide; Bob Maggiore, CMO, TaylorMade adidas-Golf; and Marc Mentry, Senior Vice President, Brand Marketing, Capital One; Steve Shannon, VP, Marketing, Hyundai Motor America; and Roger VanDerSnick, Senior Vice President, Chief Sales and Marketing Officer, IMG College.

The NFL in Los Angeles: The Who, Why, When and How
Perhaps, with the exception of recent labor discord, there has not been a more hotly-contested issue in U.S. sports than bringing the NFL back to Los Angeles. The two well-known factions that are vying to build stadiums are drawing most of the headlines, but there are many other parties, who are either connected to the issue or hold strong opinions on the topic. This session will take a look at the far-reaching ramifications of this endeavor from multiple perspectives. You'll hear from Darryl Dunn, CEO and General Manager, Rose Bowl Operating Company; Sam Farmer, NFL Columnist/National Football Columnist, Los Angeles Times/Tribune Newspaper; Michael Lynch, Head, Global Sponsorship Management, Visa; Alan Rothenberg, Chairman, Premier Partnerships; and others.

Program Concludes

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Lorianne Lamonica at 704-973-1523.

For information on SPONSORSHIP opportunities, please contact Julie Tuttle at 212-500-0711.



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