October 5 - 6, 2011 | New York City

Event Venue: Crowne Plaza Times Square

The Premier Gathering of Sports Marketing’s Most Influential Decision Makers

Social Media & Sports Series Overview

As social media and enabling technologies revolutionize sports marketing, this year, for the very first time, we are pleased to present our inaugural Social Media & Sports Series, on Thursday, October 6, following the 9th annual IMG Sports Marketing Symposium.

As an adjunct to the broader sports sponsorship and marketing discussions at the IMG Sports Marketing Symposium, we created the Social Media & Sports Series as a half-day, intensive program that closely examines the issues surrounding social media and sports.

Featured sessions will cover areas ranging from developing social media campaigns, to deepening engagement, to dedicating resources, to analytics.

You will hear from

J. Crowley, Director, Business Development and Media Partnerships, foursquare
Nick Grudin, Director, Strategic Partnership Development, Facebook
Ty Ahmad-Taylor, CEO and Founder, FanFeedr
Ari Osur, Principal Analyst, Forrester Research
Kenny Miller, Founder and Executive Creative Director, the KMco; and Former Executive VP, Creative Director, Global Digital Media, MTV Networks

To register, CLICK HERE.

Symposium Overview

The 9th annual IMG Sports Marketing Symposium continues to be the one event each year that examines sports marketing from the people whose opinions and insights count the most…the brand-side marketers.

Since 2003, the Symposium has drilled down into the marketing plans of some of the most active brands in sports. The program features an in-depth look at both the promotional programs and communication plans utilized by brand-side marketers to activate and execute their sports strategy across all marketing platforms.

Through a series of in-depth case studies, roundtable discussions and featured interviews, the program addresses best practices and emerging trends in sports marketing.

You will hear about:

--Brand Strategy
--Agency Relationships
--Property Partnerships
--Media Strategy
--Public Relations

And much more!

In addition to the conference content, attendees will have ample opportunity to network with industry peers. So be sure to join us at the Symposium and see why thousands of your peers have been attending since 2003.

Opening Morning Fun Run


Competitor Group will host a Fun Run on Wednesday, October 5 at 7am in Central Park. If you would like to participate, please RSVP HERE.
Jeff Hayzlett

Author and former CMO


David Abrutyn

Senior VP and Global Managing Director

IMG Consulting

Omid Ashtari

Director, Business Development


Steve Battista

Senior VP, Brand

Under Armour

Scott Bowers

Senior VP, Marketing


Brad Brown

Senior Director, Sports Marketing

Anheuser-Busch Inc.

Greg Busch

Executive VP, Client Management

GMR Marketing

Rob Candelino

Marketing Director, Personal Wash US


Alex Chang

VP, Sports Marketing, Access Strategy and Planning

American Express

Scott Dickey


Competitor Group

David Downs


North American Soccer League

Dan Drummond

Director, Brand Marketing

P.F. Chang's

Russ Findlay



Manuel Garcia, Esq.

Director, Latino Affairs

New York Yankees

Carol Kruse



Greg Luckman

Sports Consulting Executive

CAA Sports

Jim Lyski


Scotts Miracle-Gro

Tom McGovern

Managing Director

Optimum Sports

Christina Miller

Senior VP, Strategy, Marketing, Programming/GM

Turner Sports/NBA Digital

Reinaldo Padua

Assistant VP, Hispanic Marketing

Coca-Cola North America

Michael Reisman


Team Epic

Kevin Rochlitz

VP, National Sales and Partnerships

Baltimore Ravens

Ralph Santana


Samsung Electronics America

Larry Scott



Jeff Shifrin


Octagon Marketing North America

Jennifer Storms

Senior VP, Global Sports Marketing


Ben Sutton


IMG College

Steve Tihanyi

General Director, Branded Entertainment Marketing Alliances

General Motors

Keith Turner

Senior VP, Media Sales & Sponsorship


Katie Tyrrell

Marketing Director


Sandy Uridge

Senior Director

Kellogg Company

Frank van der Post

Managing Director, Brands and Customer Experience

British Airways

Victoria Vitarelli

VP, Marketing

Univision Deportes

Tony Wells


24 Hour Fitness

Michelle Wilson



J. Crowley

Director, Business Development and Media Partnerships


Nick Grudin

Strategic Partner Development Manager


Ty Ahmad-Taylor

CEO and Founder


Ari Osur

Principal Analyst

Forrester Research

Kenny Miller

Founder & CEO


Contact Information

For PROGRAM information, including ATTENDANCE, please contact Donna Johnson at 704-973-1421.

For information on SPONSORSHIP opportunities, please contact
Julie Tuttle at 212-500-0711.


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