What's In A Name?
NikeTown in S.F. to undergo renovation, will be rebranded as NikeSF.

Heading To The Plate
Verlander's "Fastball Flakes" one of PBL Sports' most successful products.

Red & Gold Anniversary
Chiefs unveil details of the team's 50th anniversary celebration in K.C.

Sign And Drive
Columbus Crew to erect 100-foot-tall LED sign next to interstate, stadium.

ROUNDTABLE:
Marketers discuss how they're trying to reach Olympic audiences.

CASHING IN:
ACC's renegotiation with ESPN results in $3.6 billion over 15 years.

SAILS, MARKETING:
How Larry Ellison revamped America's Cup for greater exposure, revenue.

WNBA, INTERRUPTED:
League planning month of clinics, camps, promotions while Olympics play out.