Wednesday December 7
Registration hosted by
Continental Breakfast hosted by
Welcome and Opening Remarks
Richard Weiss, Publisher, SportsBusiness Journal/Daily
Ben Sutton, President, IMG College
One-on-One with Mark Emmert, President, NCAA
In this interview, Mark Emmert will reflect upon his first year on the job as President of the NCAA. He will discuss the challenges facing intercollegiate athletics, including financial sustainability, integrity and academic performance. And, he will share the course of action, from the NCAA perspective, that needs to be taken to address these challenges.
From the Office of the President/Chancellor: Perspectives on the State of Intercollegiate Athletics
Mark Emmert, President, NCAA; Robert Holub, Chancellor, University of Massachusetts; John Lahey, President, Quinnipiac University; and Bill Powers, President, University of Texas. will discuss the oversight of college sports and the most significant issues impacting athletics, including concerns for the escalating costs of running intercollegiate athletics programs. They will weigh in on the anticipated changes to NCAA rules and regulations legislating academic standards, enforcement and penalty structures.
The Land of Opportunity: College Sports Sponsorship and Marketing
As schools and conferences bundle their media rights with their sponsorship assets, they have raised the value of their offerings to marketers and provided them with a complete package of opportunities. Lawton Logan, Senior Vice President, U.S. Business Development, IMG; Steve Robinson, CMO, Chick-fil-A; Ron Rogowski, Vice President, Global Sponsorships and Events, UPS and Jackie Woodward, Vice President, Marketing Services, MillerCoors, will discuss the passion surrounding college sports, the unique marketing opportunity it provides and the challenges faced when aligning your brand with amateur sports.
Networking and Refreshment Break hosted by
In the Spotlight: CBS Sports’ Verne Lundquist and ESPN /ABC Sports’ Brent Musburger
For years, college football fans have enjoyed the game as told by these two broadcast veterans. Verne Lundquist and Brent Musburger will share stories from the broadcast booth and discuss how they have seen the game change and where they see it going.
Athletic Directors Speak Out on the Complex, Ever-changing Issues Facing College Sports Administrators
The abundant and complex issues that college athletic administrators face on a day-to-day basis continue to grow. In this session, Bob Bowlsby, The Jaquish & Kenninger Director of Athletics, Stanford University; John Currie, Director of Athletics, Kansas State University; Daryl Gross, Director of Athletics, Syracuse University; Dan Guerrero, Director of Athletics, UCLA; Cheryl Levick, Director of Athletics, Georgia State University; and Scott Woodward, Director of Athletics, University of Washington, will discuss a variety of topics surrounding recurring departmental matters, such as academic performance standards, pressures of commercialism and revenue growth and increasing expenses and cost containment measures. They will also share their thoughts on some of the more newsworthy and topical subjects, such as conference realignment and conference-owned TV and digital networks, to the debates surrounding the “full cost of scholarship” and changes to the NCAA penalty structure.
12:15 p.m. Luncheon
College Sports Media Power Brokers: A Discussion with Fox Sports’ Randy Freer and ESPN ’s John Skipper
ESPN and Fox Sports have emerged as two of the dominant media companies in the college space. Randy Freer and John Skipper will discuss, among other things, how the two rivals decided to work together and submit a joint bid for the Pac-12 Conference’s rights.
Revenue Generation: Facilities
Investments in athletics facilities have become a competitive necessity. New technologies and venue enhancements are providing fans with an improved in-stadium experience. Gene Arantowicz, Director, Business Development, Cisco Sports and Entertainment; Darryl Dunn, CEO and General Manager, Rose Bowl Operating Company; Michael Holleman, Vice President, Director of Sports Facilities, Heery International; Scott Marshall, Senior Vice President, Retail Merchandise and Fan Innovation, Centerplate; and Jon Oliver, Executive Associate Athletic Director, University of Virginia, will discuss the state-of-the-art trends in facility design and construction, and how to get the most out of your venue.
Revenue Generation: Social Media
Social media is one of the most cost effective ways a program can engage its fan base. Not only is it a great tool to communicate team information and promotional programs, it is also a tool for fundraising, selling licensed merchandise and offering special ticket pricing. Jason Cook, Vice President, Marketing and Communications, Texas A&M University; Jamie DiLoreto, Associate Athletic Director, External Operations, Boston College; Mark Drosos, President, Lodestone Social Media; Matt Kautz, Director, Social Media and Consumer Marketing, Paciolan; and Cory Moss, Senior Vice President & Managing Director, The Collegiate Licensing Co., will share insights into how Facebook, Twitter and foursquare can work for you.
Networking and Refreshment Break hosted by
Revenue Generation: Ticketing
Mark Dyer, Senior Vice President & Chief Innovation Officer, IMG College; Chris Fuller, Senior Associate Athletic Director, External Operations, University of Tennessee; Hunter Lochmann, CMO, University of Michigan; Danielle Maged, Director, Business Development and Partnerships, StubHub; and Jared Smith, COO, Business Operations, Ticketmaster, will discuss the latest in sales strategies for both season ticket holders and the secondary market. They will share their thoughts on CRM and how new ticketing technologies can improve the overall customer service experience for fans resulting in an increase in ticket sales.
Revenue Generation: Digital Platforms
Increasingly, colleges are looking to digital assets and distribution to drive revenue. This session will examine how programs are continually seeking ways to create value and revenue streams through mobile, tablets, online, and social platforms. Michael Calderon, Vice President, Digital and Interactive Media, Big Ten Network; Patty Hirsch, Senior Vice President & General Manager, CBSSports.com College Network; Eric Nichols, Marketing Director, University of South Carolina Athletics; Ed O’Brien, Vice President, NeuLion College, NeuLion; and Kevin Schaff, CEO, Thought Equity Motion, will discuss content creation and various ways to monetize digital assets.
Rapid-Fire Roundtable: College Sports Leaders and Personalities Discuss the Headlines of the Day
Conference realignment, landmark media rights deals, “full cost” scholarships, coaches salaries and changes to the NCAA penalty structure...every day brings a range of new headlines in college sports. And this is your annual opportunity to hear, first hand, opinions from a cross-section of intercollegiate athletics leaders and industry executives, including Oliver Luck, Director of Athletics, West Virginia University; Donald McPherson, College Football Hall of Famer, Sportscaster and Community Activist; George Pyne, President, IMG Sports and Entertainment; Jimmy Sexton, President, Athletic Resource Management; and Greg Shaheen, Interim Executive Vice President of Championships and Alliances, NCAA, who are behind the headlines. In addition, you’ll find out what they view as the top college sports issues or stories over the next 12 months.
5:30 p.m. Networking Reception
Thursday, December 8
7:45 a.m. Exhibits and Continental Breakfast Hosted by 9:30 a.m.
Conference Commissioners Speak Out on Expansion and Realignment
Britton Banowsky, Commissioner, Conference USA; Jim Delany, Commissioner, Big Ten Conference; John Swofford, Commissioner, Atlantic Coast Conference; Craig Thompson, Commissioner, Mountain West Conference will discuss many of the issues surrounding realignment, including financial impact, broadcast revenue sharing, media contracts and the importance of television markets, and increased buyout fees for members; geographical concerns, including the impact on rivalries, recruiting and increased travel expenses; as well the possible dissolution of conferences and the creation of mega-conferences. They will also share their thoughts on how they see things shaking out … for now.
Crisis Management and Mitigating Risk
Every program should have a plan to manage communications when a problem arises and before it gets to a crisis level. Establishing proper internal protocol for information dissemination is critical, and knowing who the correct people on your team is imperative. In this session Ari Flesicher, President, Ari Fleischer Sports Communications, and Vada Manager, Senior Vice President, APCO Worldwide will discuss the best way to mitigate risk to your institution, both financially and as a brand, in the event a crisis does occur.
10:00 a.m. Networking and Refreshment Break
In the Spotlight: Under Armour
It’s been one of the most talked about stories of the year in college football — how a team’s uniform can be a program’s biggest branding tool. Hear from one of the key architects behind some of the changes, Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour, who will share insights into their creative and innovative uniform redesigns, the media attention these changes got and any lift they saw in merchandise sales as a result of the change.
The Changing Landscape of College Sports Media
Chris Bevilacqua, Bevilacqua Media Company (BMC); Jon Litner, Group President, NBC Sports Group; Chris Plonsky, Women’s Athletic Director & Director of Men’s/Women’s Athletics External Services, University of Texas; Jack Swarbrick, Director of Athletics, University of Notre Dame will share their thoughts on the effects of conference expansion and realignment on existing broadcast rights agreements, including how some conferences have increased their negotiating power, the ownership of local TV rights and the formation of local university channels and conference networks. They will discuss the long-term effects of some game-changing conference deals, changes to the revenue-sharing models for participating schools and the distribution and programming challenges facing upstart networks. They will also weigh in on the concept of “TV Everywhere” and the role digital rights will play in future negotiations.
11:45 a.m. Forum Concludes