December 7 - 8, 2011 | New York City

Event Venue: The New York Marriott Marquis, Times Square

Examining the Business of College Sports

Conference Overview

The 10th annual IMG Intercollegiate Athletics Forum is the one program that year-in and year-out serves as a platform for stakeholders to openly examine and candidly debate the numerous and complex issues surrounding college sports.

A "must attend" event since 2002 for anyone involved in the business of college sports, the IMG Intercollegiate Athletics Forum provides an "insiders view" by offering firsthand insights from those directly shaping the future of intercollegiate athletics -- athletic directors, university presidents, conference commissioners, coaches, academic advisers, media and corporate sponsors.

Through a series of in-depth case studies, roundtable discussions and featured interviews, the program explores the growth areas and emerging trends in intercollegiate athletics, while continuing the "how-to" dialogue for managing the day-to-day business of college sports.

In addition to the conference content, attendees will have ample opportunity to network with industry peers. Attending the Intercollegiate Athletics Forum will surely be an educational event and one that you will want to put on your calendar year after year!

What They're Saying About IAF

“Everyone associated with the IMG Athletics Forum should be proud of this first class event. The sessions I attended were very meaningful and the presenters covered sensitive subjects in a candid manner while keeping their sense of humor. Drawing such a crowd of busy folks at this time of the year is a huge accomplishment.”
Terry Holland
Athletic Director
East Carolina University

“I have attended several times and have enjoyed participating. A great deal of business and networking happens around the Forum.”
Rob Mullens
Athletic Director
University of Oregon

"The Intercollegiate Athletics Forum is an important annual event for our industry. The narrow focus on intercollegiate athletics, the topical nature of the Forum’s agenda and the quality of the speakers and attendees combine to make the Forum a uniquely valuable annual gathering."
Jack Swarbrick
Athletic Director
University of Notre Dame

“The Intercollegiate Athletics Forum is time well spent. The tremendous slate of industry leaders from the entire spectrum of the athletics arena was the best I have experienced and covered the most relevant issues we are all dealing with today. I regret not including my senior staff in this event this year."
Randy Spetman
Athletic Director
Florida State University

"The agenda at this year’s Intercollegiate Athletics Forum could not have been more relevant, from discussions of Division I football playoffs, to the impact of the economy on collegiate sports programs, to broadcast rights issues, the program addresses all of the most pressing issues for collegiate athletic directors across the country."
Drew Marrochello
Deputy Athletic Director
Boston University

"The Intercollegiate Athletics Forum is annually the premier event of its kind in the U.S. It consistently offers a compelling program of timely, comprehensive and very relevant topics, with the most experienced and knowledgeable speakers from the field."
Debbie Yow
Athletic Director
N.C. State University

“With the pace of change in collegiate athletics being what it is today, having an opportunity to meet with the best in the field to learn about and discuss the issues of the day is invaluable. This year’s IAF touched on all of the areas that I deal with every day and provided useful insight into the direction of collegiate sports in the coming years."
Vince Sweeney
Vice Chancellor, University Relations
University of Wisconsin

"IAF gives me the opportunity to hear from and meet the “best” in every facet of collegiate athletics. It’s an invaluable learning and networking opportunity."
Ross Bjork
Athletic Director
Western Kentucky University

Mark Emmert



Gene Arantowicz

Director, Business Development

Cisco Sports & Entertainment

Britton Banowsky


Conference USA

Chris Bevilacqua

Founder & CEO

Bevilacqua Media Company

Bob Bowlsby

Athletic Director

Stanford University

Michael Calderon

Vice President, Digital and Interactive Media

Big Ten Network

Jason Cook

Vice President, Marketing & Communications

Texas A&M University

John Currie

Athletic Director

Kansas State University

Jim Delany


Big Ten Conference

Jamie DiLoreto

Associate Athletic Director, External Operations

Boston College

Mark Drosos


Lodestone Social Media

Darryl Dunn

CEO & General Manager

Rose Bowl Operating Company

Mark Dyer

Senior Vice President & Chief Innovation Officer

IMG College

Ari Fleischer


Ari Fleischer Sports Communications

Randy Freer

President & COO

FOX Sports Media Group

Chris Fuller

Senior Associate Athletic Director, External Operations

University of Tennessee

Daryl Gross

Athletic Director

Syracuse University

Dan Guerrero

Athletic Director


Michael Holleman

Vice President & Director of Sports Facilities

Heery International

Patty Hirsch

Senior Vice President & GM College Network

Robert Holub


University of Massachusetts

Matt Kautz

Director, Social Media Consumer Marketing


John Lahey


Quinnipiac University

Cheryl Levick

Athletic Director

Georgia State University

Jon Litner

Group President

NBC Sports Group

Hunter Lochmann


University of Michigan

Lawton Logan

Senior Vice President, U.S. Business Development


Oliver Luck

Athletic Director

West Virginia University

Verne Lundquist


CBS Sports

Danielle Maged

Director, Business Development and Partnerships


Vada Manager

Senior Vice President

APCO Worldwide

Scott Marshall

Senior Vice President, Retail Merchandise and Fan Innovation


Donald McPherson

College Football Hall of Famer, Sportscaster and Community Activist

Matt Mirchin

Senior Vice President, Sports Marketing

Under Armour

Cory Moss

Senior Vice President & Managing Director

Collegiate Licensing Company

Brent Musberger



Eric Nichols

Marketing Director

University of South Carolina Athletics

Ed O'Brien

Vice President


Jon Oliver

Executive Associate Athletic Director

University of Virginia

Chris Plonsky

Women's Athletic Director & Director Men's/Women's Athletics External Services

University of Texas

Bill Powers


University of Texas

George Pyne


IMG Sports and Entertainment

Steve Robinson

Senior Vice President & CMO


Ron Rogowski

Vice President, Global Sponsorships and Events


Kevin Schaff


Thought Equity Motion

Jimmy Sexton


Athletic Resource Management

Greg Shaheen

Interim Executive Vice President of Championships and Alliances


John Skipper

Executive Vice President, Content


Jared Smith



Jack Swarbrick

Vice President & Athletic Director

University of Notre Dame

John Swofford


Atlantic Coast Conference

Craig Thompson


Mountain West Conference

Jackie Woodward

Vice President, Marketing Services


Scott Woodward

Athletic Director

University of Washington

Scenes from IAF 2010

Contact Information

For PROGRAM information, including ATTENDANCE, please contact Donna Johnson at 704-973-1421.

For information on SPONSORSHIP opportunities, please contact
Julie Tuttle at 212-500-0711.


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