Honoree George Bodenheimer: "It's a wonderful night for ESPN"
ESPN/ABC Sports President George Bodenheimer reacts to winning Sports Executive of the Year, and highlights the FIFA World Cup as one of the year's high points.
Giants wrap up Pro Sports Team of the Year award
San Francisco Giants President Larry Baer points to the multifaceted business that baseball has become, and how the Giants have adapted and excelled with fans and partners.
NYC Marathon brings home Sports Event of the Year award
Mary Wittenberg, CEO of New York Road Runners, said the 2010 New York City Marathon was the culmination of a huge year for the organization. She also praised the event's partners who "helped bring the stories to life."
Best in Sports Media award goes to ESPN
John Kosner of ESPN, speaking after the network's second win of the night, describes how the coverage of the World Cup lifted the entire company to new heights.
GMR wins Best in Corporate Consulting, Marketing and Client Services
Mike Boykin of GMR Marketing talks about the agency's successes of the past year and its evolution into strategic consulting.
Subway accepts Sports Sponsor of the Year award
Tony Pace of Subway talks about the company's Famous Fan activation program in sports and what it takes to be an athlete endorser of Subway.
Best in Sports Television goes to ESPN
Steve Anderson of ESPN Networks talks about the impact that televising the World Cup had on ESPN and the U.S.
Best in Property Consulting, Sales and Client Services goes to AEG
Todd Goldstein of AEG Global Partnerships discusses the challenges and expectations that AEG faced in developing the Farmers Field project in Los Angeles.
Lifetime Achievement award goes to Billie Jean King
Tennis legend Billie Jean King reminisces about her victory over Bobby Riggs, social change in the 1970s and influential people in her life. And one of her favorite sports? Basketball.
Professional Sports League of the Year: NHL
The NHL's John Collins talks about the league's recent rights deal and what it means for the future.
Daktronics wins Best in Sports Technology
Jay Parker of Daktronics talks about the company's top sports technology clients over the past year.
Turner Sports rises to podium in Digital Sports Media category
Lenny Daniels of Turner Sports discusses their collaboration with CBS Sports leading up to the NCAA tournament.
DeLoss Dodds wins AD of the year award
Athletic Director of The Year DeLoss Dodds speaks after his win and talks about UT's partnership with ESPN for the Longhorn Network.
CAA Sports named Best in Talent Representation and Management
Michael Levine of CAA Sports talks about how the agency's work during the NBA offseason distinguished it from its peers.
Target Field named Sports Facility of Year
Minnesota Twins executive Jerry Bell talks about the years of work it took to get Target Field built.
The Marketing Arm wins first SBA
The Marketing Arm President Dan Belmont reacts to winning the first trophy of the night.
Sports Executive of the Year: ESPN/ABC Sports President George Bodenheimer
Professional Sports Team of the Year: San Francisco Giants
Sports Event of the Year: 2010 ING New York City Marathon
Best in Sports Media: ESPN
Best in Corporate Consulting, Marketing and Client Services: GMR Marketing
Sports Sponsor of the Year: Subway
Best in Sports Television: ESPN Networks
Best in Property Consulting, Sales and Client Services: AEG Global Partnerships
Lifetime Achievement Award: Billie Jean King
Professional Sports League of the Year: NHL
Best in Sports Technology: Daktronics
Best in Digital Sports Media: Turner Sports
Athletic Director of the Year: DeLoss Dodds, University of Texas
Best in Talent Representation and Management: CAA Sports
Sports Facility of the Year: Target Field
Best in Sports Event and Experiential Marketing: The Marketing Arm
Early winners at Sports Business Awards
Catching up with Scott Guglielmino of ESPN
Scott Guglielmino of ESPN dropped by before the awards ceremony got under way. ESPN is nominated in multiple categories tonight, including George Bodenheimer for Executive of the Year.
Scenes from the Sports Business Awards reception
Catching up with Fanvibe CEO
Fanvibe CEO Vishwas Prabhakara, whose company is a nominee for Best in Sports Technology, stopped by to talk about the successes and challenges of the last year.
Preview the nominees
Seventy-three nominees in 15 categories will be honored tonight at the 4th annual Sports Business Awards.
See OUR PREVIEW of the nominees to learn what makes them stand out and why they could take home a Sports Business Award.
Executive of the Year nominees
Here's a video preview of the five Sports Executive of the Year nominees at tonight's Sports Business Awards.
Professional Sports Team of the Year nominees
Here's a video preview of the five nominees for Professional Sports Team of the Year at tonight's Sports Business Awards.
Sports Facility of the Year nominees
Here's a video preview of the six entries for Sports Facility of the Year at tonight's Sports Business Awards.
Follow the discussion
You can also follow the discussion on Twitter with the hashtag #sbjsba.