Why do busy executives read SportsBusiness Journal?

SportsBusiness Journal is the unparalleled source of exclusive and useful information for sports executives.

82% read 3 out of every 4 issues
indicated that SportsBusiness Journal helps them in their work
66% said they can't get the information anywhere else

SportsBusiness Journal covers the stories and issues important to sports executives

When asked to rank the reasons that they read SportsBusiness Journal, readers indicated the following were very important to them:

92% to identify and/or track trends
to keep abreast of breaking news stories
79% to gain insight on research, demographics and psychographics of audiences
for news on partnerships and alliances
63% for information on news and sponsorships
56% for new business strategies
40% to identify prospects for business
34% to identify and/or research new business partners

How do executives read and use SportsBusiness Journal?

SportsBusiness Journal readers actively use information from the pages of the publication.

98% took direct action from something they saw or read
82% have read at least three of the last four issues
75% have passed an item along to someone else
65% have clipped and saved an item from the publication
56% have saved an entire magazine
51% visited a company's website

SportsBusiness Journal readers influence purchase decisions in every segment

SportsBusiness Journal readers drive sports sponsorship …

25% Work for a company that sponsors sports
$22 million Average spent on sports sponsorships
41% Of sponsor companies contract outside agencies to manage sports sponsorships
50% Review sports marketing agency contracts on an annual or semi-annual basis

SportsBusiness Journal reaches the core of the buying power in the sports industry

Readers who influence decisions in these segments:

52% Sponsorships/promotional services
37% Event planning
37% Other media and marketing
28% Communications/PR
26% Advertising services
26% Professional services, including banking, accounting, insurance and legal services
23% Facility-related purchases, including facility management, maintenance, equipment, infrastructure and construction
21% Property and naming rights
19% Digital/Internet development
17% Technical products and services, including computer hardware, software, etc.
14% Licensing

SportsBusiness Journal reaches unduplicated readers

Media trade publications:

89% of our readers do not read Promo

87% of our readers do not read Mediaweek
70% of our readers do not read Adweek
55% of our readers do not read Ad Age

Other trade publications with sports business coverage:

96% of our readers do not read PanStadia International

91% of our readers do not read Venues Today
88% of our readers do not read SportsBusiness International
84% of our readers do not read Sports Travel
78% of our readers do not read Athletic Business

Source for all above information: SportsBusiness Journal subscriber survey, 2010.

The SportsBusiness Journal Audience

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