In-Depth schedule for future issues

SBJ IN-Depth: NHL Season Opener
Publishing Date: September 21
Ad Close: September 8
Materials Due: September 9
The NHL drops the puck on a new season looking to build on momentum generated from strong viewership and attendance. The league and teams have been innovative with marketing efforts to generate excitement and drive ticket sales, so what’s in store for the 2015-16 campaign? How are arenas upgrading to improve the fan experience? And how will network partners attract more viewers to their coverage? Those are only a few of the questions we’ll answer. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Digital Marketing
Publishing Date: September 28
Ad Close: September 14
Materials Due: September 16
The digital space offers plenty of opportunities to execute marketing strategies, but it also provides a host of challenges. How do you effectively incorporate various platforms? How do you stand out among the clutter? How do you move beyond clever to memorable? How do you measure the return? We’ll highlight the strategies that have proven effective and will shine the spotlight on specific efforts that have found a sweet spot. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Golf
Publishing Date: October 5
Ad Close: September 21
Materials Due: September 23
Timed around the start of a new PGA Tour season, we head to the links to explore the state of professional golf. Young talent led by, Jordan Spieth, has provided golf with marketable stars capable of reaching casual fans. In the meantime, tournaments have employed innovative strategies to grow their business, whether it’s new hospitality options or elevated ties to cause-related initiatives. Across the leader board, there’s plenty of reason for the golf industry to be upbeat about the months ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Numbers Game: Big Data and Analytics in Sport
Publishing Date: October 12
Ad Close: September 28
Materials Due: September 30
The field of analytics has changed the formula for how the sports industry conducts business. From scouting talent, to determining returns on sponsorships, analytics can provide the insight needed to guide decision making and chart a new course. And those with the knowledge to decipher analytics are finding increasing influence in the front office. We will look into this fascinating, and complicated, area and see how agencies, sports properties and others are using analytics to gain insights and advantages. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NBA Season Preview
Publishing Date: October 19
Ad Close: October 5
Materials Due: October 7
Coming off a season that saw a massive new media rights deal and an attendance record, the strength of the NBA is on full display. Now, heading into a new season, how will the league build on that growth and take its game to the next level? We will talk with league and team executives, sponsors, media partners and other stakeholders and see how they are building on the NBA’s momentum. Ticket strategies, marketing campaigns, new television programming, arena renovations — we will draw up the plays expected from the NBA in the season ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Marathons and Endurance Events*
Publishing Date: October 26
Ad Close: October 12
Materials Due: October 14
The endurance space has found its second wind, thanks to a trend toward healthy-active lifestyles and the emergence of obstacle courses and fun runs that have appealed to a wider segment of consumers. Meanwhile, the endurance sector has been ripe for development of wearable technology that monitors activity and makes the most of training. On the eve of the New York City Marathon, we will look at how events have positioned themselves, how they are increasing participation, and how their sponsors are using the events as marketing platforms. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

*Note: This issue also is scheduled to contain ROP stories focused on Sports Media in conjunction with SportsBusiness Journal/Daily's Sports Media & Technology to be held October 27-28 at the Crowne Plaza Times Square in New York City

SBJ IN-Depth: Sponsorship Marketing
Publishing Date: November 2
Ad Close: October 19
Materials Due: October 21
Never before have sponsors had so many tools to reach consumers with their marketing efforts. Social and digital platforms provide an opportunity for more one-on-one relationships with consumers, and analytics provide greater insights into consumer behavior and ROI. The platforms and technology challenge sponsors in how they spread their marketing dollars and create new inventory that’s ripe for the taking. In the week corresponding with SportsBusiness Journal/Daily’s Sports Marketing Symposium to be held November 4-5 at the New York Marriott Marquis at Times Square We will examine some of the ways sponsors have been successful with all the options before them. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: College Basketball Season Preview
Publishing Date: November 9
Ad Close: October 26
Materials Due: October 28
For a rabid fan base, the countdown is over, and the opening tipoff starts another college basketball season. For such a key revenue driver as basketball, colleges face the pressure to elevate their programs, and in some cases rebrand them, to drive enthusiasm and keep the passions stoked. We will explore how schools and conferences are upping their game, and how media partners and sponsors are leveraging their relationships to tap into this growing market. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Facilities Series: Entertainment Districts
Publishing Date: November 16
Ad Close: November 2
Materials Due: November 4
One of the biggest selling points to new stadium and arena developments is to use the projects as anchors for entertainment districts that include hotels, restaurants, retail and other attractions on surrounding property. Several projects in the works are using this approach, including the new ballpark for the Atlanta Braves and the new arena for the Edmonton Oilers. We’ll look at entertainment districts to see why some have hit their mark and why others are still seeking traction. What does it take to create a year-round destination that can keep consumers coming and serve as an engine for future development? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Fight Game
Publishing Date: November 23
Ad Close: November 9
Materials Due: November 11
Welcome to the main event. Whether it’s boxing or mixed martial arts, promoters and sports properties are fighting for ways to reach larger audiences and build buzz around their bouts. Where are they making gains and where are they taking hits? Where are the growth opportunities? Is there much buy-in from sponsors? From talent development to television production, we’ll look at how the fight game is reaching beyond avid fans to mainstream audiences. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: College Sport
Publishing Date: November 30
Ad Close: November 16
Materials Due: November 18
College sports continue on their red-hot growth curve as everyone from media companies to sponsors seek to tap into this extremely passionate fan base. The growth has challenged schools to seek new ways to generate revenue from key streams such as ticketing, multimedia rights and uniform deals. Many schools have also joined the race toward using detailed analytics to better understand consumer habits and to spot further opportunities to mine the fan base. On the eve of the 2015 IMG Intercollegiate Athletics Forum in New York City, we’ll highlight the stories and trends worth watching. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The 50 Most Influential People in Sports Business
Publishing Date: December 7
Ad Close: November 23
Materials Due: November 25
Who has the juice to get things done in the sports industry? Meet the 50 executives who wield the influence to get deals signed and to change the way business is done. In one of our most anticipated issues of the year, SportsBusiness Journal’s editorial team will examine all segments of the industry — teams and leagues, agencies, sponsors, media, facilities, colleges and more — and select the 50 Most Influential People in Sports Business. Discover why, with this group, it’s more than a title but an ability to shape the future of their organizations and the sports business overall. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Year in Sports Business
Publishing Date: December 14
Ad Close: November 30
Materials Due: December 2
As 2015 comes to a close, we will review the stories, people and deals that defined the year in sports business. The industry continued to post strong growth, from media and sponsorship, to facilities and franchise values. At the same time, many upstarts attracted venture capital as investors jumped on opportunities to be a part of the next big thing. We will highlight those whose stock rose in 2015 and those wishing for better days ahead. This keepsake edition will be a fun and informative reminder of where the industry stands today and how it is positioned for the years ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com


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