In-Depth schedule for future issues

SBJ In-Depth: Sports Technology
Publishing Date: June 26 
Ad Close: June 12 
Materials Due: May 14
Transformative technologies are changing the way we play, broadcast, watch and monetize sports. Virtual and augmented reality technology offers fans the illusion of being part of the action. Wearable technology helps players and teams better track the performance and fitness of those on the field. What is the next technology that will transform the sports experience?  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Atlanta Sports Market
Publishing Date: July 10
Ad Close: June 26
Materials Due: June 28
Punctuated by the opening to two big league sports facilities in same year, Atlanta’s thriving sports market reaches beyond the major players — Braves, Falcons, Hawks and NASCAR — to encompass a growing lacrosse community, a major draw for collegiate sports and a rich Olympic history. We examine how sports is helping define growth in this Southern metropolis. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Culinary Marketing and Activation in Sports
Publishing Date: July 17
Ad Close: July 3
Materials Due: July 5
July 17: Culinary Marketing and Activation in Sports
Food is a common thread running through sports ranging from events like Taste of the NFL to celebrity chef appearances and creations available at games, tailgates and galas throughout sports. We examine the intersection of the food and sports industries and how culinary marketing has become one of the hottest activation vehicles in sports. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  The Education Issue
Publishing Date: July 24
Ad Close: July 10
Materials Due: July 12
The sports and entertainment industry that awaits sports management program graduates is changing at a rapid rate. We’ll go inside some of these programs to see changes colleges and universities are making to their curriculums to prepare students for jobs that rely more and more on data and analytics, technology, social media and changing entertainment landscape.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Executive Search/Executive Recruiters
Publishing Date: July 31
Ad Close: July 17
Materials Due: July 19
An organization’s success can often be traced back to its corporate culture. But in an industry with a transitory nature, how do sports business groups ensure that the culture on which a company is built survives turnover? We look at how executive recruiters and search firms can help a company attract employees that fit that culture. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
 

SBJ In-Depth:  Ticketing
Publishing Date: August 7
Ad Close: July 24
Materials Due: July 26
Ticketing innovation has provided teams with databases on which they can tailor marketing, connect with fans and learn about the people who fill their venues. We look at how organizations use ticketing programs —primary or secondary, premium or upper-level, mini-plans or last-minute offers — to build their business and deepen their ties with their community. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
 

SBJ In-Depth:  Youth Sports
Publishing Date: August 14
Ad Close: July 31
Materials Due: August 2
As youth sports continues its growth into a lucrative enterprise, more companies are seeking ways to connect with parents, leagues and organizers in this sector. Whether it’s a sponsor, consumer or sporting goods brand or cause-related movement, we look at the opportunities available and how others have succeeded in carving a niche in this area. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  College Football Preview
Publishing Date: August 21
Ad Close: August 7
Materials Due: August 9
College football lines up for a new season with growth in the number of schools playing across all levels, growth in the size of the staffs hired to manage these programs, and growth in the passionate fan bases that each program will hope to reach. How does this affect the limited dollars each college and university devotes to its athletic programs? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

 
SBJ In-Depth: Tennis 2017
Publishing Date: August 28
Ad Close: August 14
Materials Due: August 16
As the opening serve of the U.S. Open approaches, SportsBusiness Journal goes in-depth on professional tennis, from event development to hospitality, from sponsorship base to fan base, from player development to evolution. Learn about the initiatives the sport has in play that will have an impact on growth for years to come. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: NFL 2017
Publishing Date: September 4
Ad Close: August 21
Materials Due: August 23
Never one to remain quiet during its offseason, the NFL made headlines in the winter and spring with decisions of two franchises — the Chargers and Raiders — to leave their existing markets. We examine the impact of these decisions not only on league business but on its fan base as well, especially coming on the heels of a season that saw regular-season ratings slip after several years of growth. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Game Changers: Women in Sports Business
Publishing Date: September 11
Ad Close: August 28
Materials Due: August 30
This much-anticipated and popular edition features our annual look at women making their mark in sports. Read the compelling stories of women throughout sports and the paths they took to the roles they play in sports business today. Also, hear their insights and advice for other women trying to break into the industry or make it to the next level.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Facilities: Premium Seating
Publishing Date: September 18
Ad Close: September 4
Materials Due: September 6
The demand for premium seating products in sports is strong, but pressure is on teams, architects and builders to develop products designed to for specific needs and budgets. We examine the market for premium seating, from corporate hospitality to avid fans and personal buyers, and what motivates them to buy.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Power Players: Public Relations
Publishing Date: September 25
Ad Close: September 11
Materials Due: September 13
Continuing our recognition of Power Players in sports business, we highlight the leaders and communicators who help sports business organizations craft their message and tell their story to fans, to potential sponsors and to the world at large. We look at the paths they took to their current roles, how the industry has changed and the challenges they face in capturing the attention of a populace with many news and entertainment options from which to choose. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


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