In-Depth schedule for future issues
SBJ In-Depth: Forty Under 40
Publishing Date: March 18 Ad Close: March 4 Materials Close: March 6
Once again, we recognize the rising stars of the sports business industry, those who have quickly made names for themselves with creative thinking and innovative approaches to their jobs. With competition fierce for a coveted spot in this year’s class, we’ll introduce you to those who stand out for early career accomplishments and those who could be leading the sports business for years to come. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: MLB Season Preview
Publishing Date: March 25 Ad Close: March 11 Materials Close: March 13
Major League Baseball is coming off a season that saw gains in attendance and strength in other key business metrics. Now, with the arrival of a new season, how will the league, clubs and business partners build on that momentum and make 2013 a season for the record books? We’ll talk to those setting the strategy and see what has their attention and we’ll highlight the MLB storylines you’ll want to watch. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: World Congress of Sports
Publishing Date: April 1 Ad Close: March 18 Materials Close: March 20
Before the World Congress of Sports convenes in Naples, Fla., we’ll set the stage for the event and highlight some of the hot button issues that will be on the minds of the influential sports executives who will attend. The sports industry continues to deal with a sluggish economy, but that has brought more creativity and innovation to the marketplace. What areas are ripe for growth in the years ahead? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Marathons/Running
Publishing Date: April 8 Ad Close: March 25 Materials Close: March 27
The approaching Boston Marathon will again shine the spotlight on running, but what goes down in Beantown is only part of the picture. Participation levels remain strong for triathlons, marathons, half-marathons, obstacle races and other events that attract serious competitors and those only looking for some weekend fun. The events also have attracted a growing list of sponsors that want to tap into the healthy-active lifestyle. Find out who is growing their business to go the distance. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Ticketing
Publishing Date: April 15 Ad Close: April 1 Materials Close: April 3
Teams face enormous pressure on ticket pricing, and many of them have seen flat revenue trends from this vital segment of their business. Whether it’s demonstrating enough value to get a season-ticket holder to renew, finding the right perks to boost single-game sales, dealing with a growing secondary market, or employing the latest technology for delivery, sales offices face a daunting task. We’ll share the best practices for getting the deals done. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: The Fight Game
Publishing Date: April 22 Ad Close: April 8 Materials Due: April 10
SportsBusiness Journal gets ready to rumble by examining the sports of boxing, mixed martial arts and professional wrestling. We’ll explore how these different segments of the fight game are growing their fan base, attracting sponsors, increasing media exposure, staging events, and marketing their talent. Meet some of the people and properties working to take the sports to the next level. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Sports Television Production
Publishing Date: April 29 Ad Close: April 15 Materials Due: April 17
With the Super Bowl ,The Masters and March Madness behind us and the Stanley Cup, NBA Finals and the World Series to come, SportsBusiness Journal takes a station break to look at the latest in sports television production. What are the new technologies that are changing the way fans see and experience sports, which broadcasters are setting the pace in innovation. And, not just the biggest events but pioneers and innovators in every segment sports television production who are changing how we access sports. From the biggest in-stadia screens to the smallest hand-held device, we’ll look at who is delivering the best sports television experience. In addition, as part of this in-depth report, we’ll share the 2013 Sports Emmy Award winners. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Sports Law
Publishing Date: May 6 Ad Close: April 22 Materials Due: April 24
Sports law continues to gain influence in the deal-making process. Drafting sponsor agreements, crafting clauses for endorsement deals, outlining financial terms for a facility project — those are just a few areas in which sports law comes into play. We’ll introduce you to some of the sports lawyers who have found a seat at the table during negotiations, and we’ll outline some of the key legal issues that are on their docket. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Concessions
Publishing Date: May 13 Ad Close: April 29 Materials Due: May 1
Innovation is the name of the game as teams and venues look to enhance their concessions operations and build revenue. Whether it’s consumers looking for value or corporate clients looking for fresh approaches to premium areas, facilities and their concessionaires must find the right mix. We’ll talk with leaders in the industry about everything from preparation to delivery, to see which strategies should stay on the menu, and which others should get tossed out. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Sports Business Awards
Publishing Date: May 20 Ad Close: May 6 Materials Due: May 8
On the eve of the sixth annual SportsBusiness Awards, we’ll present the finalists for the awards and highlight some of the accomplishments that put them in the running for the honor. Facilities. Media. Executives. Sponsors. Teams. Leagues. Events. Those are only a few of the categories that will be recognized. Join us in honoring those who demonstrated the leadership and influence that set them apart in the industry. From start-up to the future, this is an anniversary worth celebrating. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Sponsorship
Publishing Date: May 27 Ad Close: May 13 Materials Due: May 15
The last few years have brought increased creativity and innovation to sports sponsorships as marketing partners demand more for their investments and seek measurable proof of the results. We’ll explore some of the latest partnerships and highlight what has made them successful in reaching consumers and building brands. Which categories are showing the most strength and where are sports properties finding new money? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Social Media
Publishing Date: June 3 Ad Close: May 20 Materials Close: May 22
Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: NACDA/AD of the Year
Publishing Date: June 10 Ad Close: May 27 Materials Close: May 29
The rapidly changing college landscape continues to test the mettle of athletic directors. Whether it’s finding new revenue, revamping facilities, conference realignment or personnel decisions, the pressure has never been greater to show results and keep athletic departments within budget. As we recognize some of the nation’s top athletic directors, we’ll see where they are focusing most of their efforts and how they are winning the budget battles. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: World Cup: One Year Out
Publishing Date: June 17 Ad Close: June 3 Materials Due: June 5
All eyes are on Brazil as preparations continue for the 2014 FIFA World Cup. The global dominance of the event has sponsors working overtime to craft activation plans and make the most of this major marketing opportunity. While we look at plans among sponsors and media partners, we’ll also highlight the facilities and people who will play key roles in the event. How will Brazil make the most of its moment in the global spotlight? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
SBJ In-Depth: Nike 50th Anniversary
Publishing Date: June 24 Ad Close: June 10 Materials Close: June 12
One of the most iconic and powerful brands in sports celebrates half a century of influence as Nike turns 50. For all the innovation Nike has brought to shoes and other athletic equipment, the company has revolutionized the sports endorsement and sponsorship market, and put itself at the head of the class in brand building. The company also has been a proving ground for some of the industry’s top business talent. From start-up to the future, this is an anniversary worth celebrating. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
