In-Depth schedule for future issues

SBJ IN-Depth: Sports Business Awards
Publishing Date: May 18   
Ad Close: May 4    
Materials Due: May 6
Now in their eighth year, the Sports Business Awards are as competitive as ever. The best in the business will vie for recognition in categories such as media, consulting, facilities, teams, leagues, sponsors, events and technology. In the final countdown to the awards ceremony in New York City, we’ll introduce you to the finalists for the awards and highlight why they could walk away a winner at this year’s event. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sponsorship/Marketing/Advertising: Legacy Sports Sponsorships
Publishing Date: May 25 
Ad Close: May 11    
Materials Due: May 13
Many brands have found a sweet spot in sports, developing marketing relationships with properties that date back for many years. So just what makes these relationships stand the test of time? That’s what we’ll answer as we go inside legacy sports sponsorships and look at the strategies in play. As part of our coverage, we’ll showcase Gatorade at 50 and look back at the brand’s powerful role in the development of sports marketing. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Women's World Cup
Publishing Date: June 1   
Ad Close: May 18    
Materials Due: May 20
In the run-up to the FIFA Women’s World Cup in Canada, SportsBusiness Journal will highlight the stories to watch on and off the pitch. The past success of the U.S. women’s team has made the event even more compelling stateside and has fueled interest in soccer overall. We’ll look at plans among sponsors and media partners and see how they plan to tap into the sport’s passionate fan base. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Ticketing
Publishing Date: June 8   
Ad Close: May 26
Materials Due: May 27
Ticketing continues to be a fertile ground for technology, whether it’s innovative ways to deliver tickets or effective ways to learn more about consumers. With such a vital revenue stream, it pays to learn strategies that can move inventories and build deeper relationships with fans. From tech vendors to teams, we’ll canvas the ticketing business to see what the future could hold for this key segment of the sports business. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NACDA/Athletic Director of the Year
Publishing Date: June 15
Ad Close: June 1
Materials Due: June 3
Athletic directors are under immense pressure as they face the fallout of autonomy and the legal challenges that have reshaped college sports. On the eve of the NACDA convention in Orlando, we’ll see where ADs are focusing their attention and how they are positioning their programs for the future. As part of our coverage, we’ll highlight the Athletic Director of the Year, chosen as part of the Sports Business Awards, and regional winners selected by NACDA. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sponsorship/Marketing/Advertising: Experiential Publishing
Publishing Date: June 22
Ad Close: June 8
Materials Due: June 10
In the drive to make personal connections with consumers, experiential marketing garners much attention, and quite often it’s the sports industry delivering the goods. Combine passionate fans with a plethora of events, and brands have a variety of ways to put their products in front of consumers and get the conversation started. We’ll introduce you to some of the innovative ways this is playing out at events large and small. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Sustainability Issue
Publishing Date: June 29
Ad Close: June 15
Materials Due: June 17
“Going green” has moved beyond simple PR moves to being well-executed strategies that can reduce costs, protect natural resources and lead to new revenue-producing opportunities. Solar, LED, water conservation, waste reduction, building certification — whatever the initiative, the latest sustainability efforts in sports are proving to be good for the environment and for business. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug