In-Depth schedule for future issues

SBJ IN-Depth: The Sports Media Upfront
Publishing Date: May 5 
Ad Close: April 21    
Materials Due: April 23
Sports programming continues to be a hot commodity among advertisers, bolstered by the strong ratings and appointment viewing that advertisers crave. At a time of year when many advertisers make their commitments for the upcoming television season, we’ll look at how sports programmers are positioning themselves in the marketplace. We’ll also explore some of the platforms and branded content opportunities that are in play. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Action Sports 2014
Publishing Date: May 12   
Ad Close: April 28    
Materials Due: April 30
On the eve of the X Games in Austin, Texas, SportsBusiness Journal explores the state of action sports. From the event side to competitors, networks to sponsors, where is growth taking place and how are stakeholders leveraging their relationships? How do action sports reach a larger audience without losing the edginess that attracted many fans? Those are some of the questions we’ll answer. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Business Awards
Publishing Date: May 19   
Ad Close: May 5    
Materials Due: May 7
As a preview for the annual Sports Business Awards, presented by SportsBusiness Journal and SportsBusiness Daily, we will introduce you to the finalists across 15 categories. We will also highlight the winner of the SBJ/SBD Lifetime Achievement Award. The SBAs recognize the top teams and leagues, sponsors, agencies, facilities, events, media companies and technology, and spotlight the Executive of the Year and Athletic Director of the Year. With competition as strong as ever, who could walk away with the coveted SBA trophy this year. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sponsorship and Marketing
Publishing Date: May 26   
Ad Close: May 12    
Materials Due: May 14
The sports space continues to provide fertile ground for innovative approaches to sponsorship and marketing. We’ll look at some of the latest trends in the marketplace and examine the strategies that enable partnerships to hit their mark. From the hottest categories to emerging platforms, find out what’s driving sports sponsorship and marketing and the lessons that can be applied throughout the industry. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: World Cup 2014 – Brazil
Publishing Date: June 2   
Ad Close: May 19    
Materials Due: May 21
The eyes of the soccer world shift to Brazil as the FIFA World Cup gets underway. Other than the Olympics, few events can capture the world’s attention like the World Cup, making the event a powerhouse on the business front. Beyond the event’s storylines on the ground in Brazil, we will use the event to gauge soccer’s popularity in the United States. Just who is the U.S. soccer fan and what fuels his passion for the sport? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NACDA/AD of the Year
Publishing Date: June 9   
Ad Close: May 26    
Materials Due: May 28
Athletic directors hold some of the most high-pressure jobs in the sports business as they’re faced with the challenge of keeping their programs competitive on the field and on the balance sheet. SportsBusiness Journal will highlight its Athletic Director of the Year, recognizing an AD who has risen to the challenge. The issue also will feature divisional honorees recognized by the National Association of Collegiate Directors of Athletics. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Hispanic Marketing
Publishing Date: June 16   
Ad Close: June 2    
Materials Due: June 4
Marketers continue to seek innovative ways to tap into the growing Hispanic population and their efforts grow more sophisticated each year. We will explore best practices in Hispanic marketing and what makes campaigns effective. We will look at the sports properties and events often used to activate campaigns, and the various platforms that are leveraged. How do you keep your message from getting lost in the translation? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Law
Publishing Date: June 23  
Ad Close: June 9    
Materials Due: June 11
The importance of sports law is obvious in any league or team office as everything from player contracts to sponsorships grow more complex. But sports lawyers get a seat at the table for more than their ability to navigate the legal terrain. Instead they’re actively engaged in setting strategy and identifying growth opportunities. We’ll highlight some of the lawyers who have distinguished themselves and run down some of the key legal issues that are on their radar. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: E-Commerce
Publishing Date: June 30   
Ad Close: June 16    
Materials Due: June 18
E-commerce garners a larger share of the overall retail market each year as consumers opt for the convenience of shopping from home or on the go. We’ll look at how teams, leagues and others market their wares and the technology they use to make the process convenient for consumers. How are sites making the most of their access to consumers and how are they targeting them with offers that can move product? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

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