In-Depth schedule for future issues

SBJ In-Depth:  Sponsorship and Marketing
Publishing Date: January 8
Ad Close: December 26
Materials Due: December 27
SportsBusiness Journal assembles a roundtable of sponsorship and marketing agency presidents to discuss trends in sports marketing, how are marketers taking advantage of more fan engagement on mobile, challenges that properties and agencies face in the coming year and what the future holds for sports sponsorship and marketing. It’s sure to be a lively discussion and a scene-setter for the coming year.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
Ticketing
Publishing Date: January 15 
Ad Close: January 2
Materials Due: January 3 
What are the trends to watch in 2018 across the ticketing initiatives of teams and leagues, the positioning of secondary marketing companies and the future of this competitive a growing segment of sports business? SportsBusiness Journal breaks down the storylines the industry will be generating in what is sure to be an active year in ticketing.For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
Winter Olympics
Publishing Date: January 22
Ad Close: January 8
Materials Due: January 10
SportsBusiness Journal takes a 360-degree view of the Pyeongchang Olympic Winter Games, examining the host’s readiness to stage the world’s biggest sporting spectacle, how sponsors and brands plan to activate around the games, which athletes will grab the attention of viewers and sponsors and NBC’s plans to bring all of the action to fans in the U.S. .  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
Super Bowl Preview
Publishing Date January 29
Ad Close: January 15
Materials Due: January 17
Super Bowl LII is the culmination of a tumultuous year for the NFL. SportsBusiness Journal takes a big-picture look at the league’s year and how it moves forward from the issues that divided it in 2017. We also examine downtown Minneapolis and U.S. Bank Stadium’s plans as they enter the largest entertainment spotlight in the world and look at how Minnesota in winter will affect hospitality and events around the big game.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
Madison Square Garden at 50
Publishing Date: February 5
Ad Close: January 22
Materials Due: January 24
As Madison Square Garden celebrates its 50th year atop Pennsylvania Station, we look the iconic arena’s place in sports, music, pop culture and New York history. MSG produced a number of firsts for an arena, as well as indelible memories across thousands of events. What does the future hold for the facility?  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
Motorsports- NASCAR at 70
Publishing Date: February 12
Ad Close: January 29
Materials Due: January 31
As the Daytona 500 signals the start of a new season and NASCAR enters its 70th year, we look at the new direction of the stock car series and the impact on teams and drivers, television partners, sponsors and fans around the country. What does the future hold for the organization? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
The Education Issue
Publishing Date: February 19
Ad Close: February 5
Materials Due: February 7
As the business of sports media evolves, we look at university sports management programs that are find their niche in this rapidly changing environment. Some schools are turning to the expertise of former executives who have been at the forefront of the sports media business and tailoring their programs to prepare the next generation of media disruptors. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
MLS 2018
Publishing Date: February 26
Ad Close:  February 12
Materials Due: February 14
All eyes will be on Major League Soccer this spring as it welcomes yet another new franchise — Los Angeles FC — and chooses from promising bid cities for its next two expansion clubs. With a team likely to join the ranks in Miami, what does this rapid growth mean to the league and its teams? We will hit those and other highlights for MLS and see why this is already shaping up to be a season to remember. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
  

SBJ In-Depth:  Data and Analytics
Publishing Date: March 5
Ad Close:  February 19
Materials Due: February 21
Data and analytics have the power to change how teams and leagues do business, from sponsorship to fan engagement to in-game entertainment. How do executives charged with making decisions in these areas harness the information? We look at the decision-making process and how it has changed with the rise of predictive analytics. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
March Madness/College Basketball
Publishing Date: March 12
Ad Close:  February 26
Materials Due: February 28
The college basketball season started under a cloud last fall amid the FBI fraud and bribery investigation and federal indictments. Now, as the college basketball season nears its shining moment with March Madness, how are the primary parties moving on from scandal and reconnecting with a passionate fan base. We examine the impact on the game, fans, sponsors and schools and highlight other key stories to watch along the way. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
Facilities:  Fan Experience
Publishing Date: March 19
Ad Close:  March 5
Materials Due: March 7
Sports’ focus on fan experience has altered how games are presented, in-person and on TV, and dramatically changed the activities surrounding the game-day experience for all patrons. From esports to Topgolf, teams are finding new and innovative ways to lure fans to their venues and keep them coming back. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


SBJ In-Depth: 
MLB 2018
Publishing Date: March 26
Ad Close:  March 12
Materials Due: March 14
Fresh off a compelling World Series, and a franchise-first win for the Houston Astros, Major League Baseball enters a new season with momentum, determined to address pace-of-play issues. Before the first pitch, we’ll examine what the league and its teams have in store for the new campaign and how they plan to grow the business of baseball. How will MLB make the most of this prime opportunity to take its game to the next level? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com



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