In-Depth schedule for future issues

SBJ In-Depth: MLB 2017
Publishing Date: March 27
Ad Close: March 13
Materials Due: March 15
Fresh off a compelling World Series, and a curse-ending win by the Chicago Cubs, Major League Baseball enters a new season with serious momentum. Before the first pitch, we’ll talk with league and team executives to see what they have in store for the new campaign and how they plan to grow the business of baseball. How will MLB make the most of this prime opportunity to take its game to the next level? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: GOLF 2017
Publishing Date: April 3
Ad Close: March 20
Materials Due: March 22
Commissioner Jay Monahan is the new leader at the helm of the PGA Tour. We look at Monahan’s leadership, his inner circle and the strategies that are shaping the tour, from scheduling and technology to media deals and entertainment at tournaments.    For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Forty Under 40
Publishing Date: April 10
Ad Close: March 27
Materials Due: March 29
SportsBusiness Journal and SportsBusiness Daily honor the industry’s brightest young talent with the annual Forty Under 40 awards. As the lead-in to the awards banquet in Dana Point, Calif., we will introduce you to executives across sports who, in a short time, have distinguished themselves as industry leaders. Join us in celebrating the 2017 class of Forty Under 40. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: World Congress of Sports
Publishing Date: April 17
Ad Close: April 3
Materials Due: April 5
As the sports industry prepares for the CAA World Congress of Sports, see how teams, leagues, governing bodies, broadcasters and sponsors should be responding to the changing viewing habits of fans in-venue and at home. We examine possible changes that will engage an audience that has more competition than ever for its attention. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com 

SBJ In-Depth: The Fight Game  2017
Publishing Date: April 24
Ad Close: April 10
Materials Due: April 12
It’s been a year of change for combat sports, from the $4 billion sale of UFC to the rise of boxing on broadcast networks like CBS and Fox. We look at how the players in this space tailor talent development and sponsorship inventory to build an audience of casual fans and deepen their ties to avid followers. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com 

SBJ In-Depth: Horse Racing 2017
Publishing Date: May 1
Ad Close: April 17
Materials Due: April 19
Event organizers and venue operators in horse racing are pulling out all the stops to attract new fans to the “Sport of Kings.” We examine how the addition of concerts, red-carpet welcomes and other entertainment events are bringing younger fans to the track and how technology — from mobile apps to social media to data and analytics — is moving horse racing into the next century. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com 

SBJ In-Depth: Youth Sports
Publishing Date: May 8
Ad Close: April 24  
Materials Due: April 26
Managing all facets of youth sports — scheduling, travel, tournament management, facilities, social — is a daunting task for parents and coaches alike. Is there an app for that? We look at the mobile applications available to all stakeholders in youth sports to better manage time and resources and continue to ensure the games are accessible to kids who want to play. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com 

SBJ In-Depth: Facilities-Concessions
Publishing Date: May 15
Ad Close: May 1 
Materials Due: May 3
These are not your father’s sports concessions. Food and beverage companies in sports have stepped up their game, offering a wider variety of sports staples like hot dogs, pizza and nachos while attracting fans with more discerning tastes by offering vegetarian, organic and gourmet offerings from some of the hottest chefs in the business. We examine what makes fans line up to fill their plates at the stadium. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com 

SBJ In-Depth: Sports Business Awards
Publishing Date: May 22
Ad Close: May 8
Materials Due: May 10
Before the spotlight shines on the stage at the 10th annual Sports Business Awards, meet the nominees in 17 categories and see what makes them contenders to take home a coveted trophy signifying excellence in sports business. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Sponsorship and Marketing- Brand Engagement
Publishing Date: May 29
Ad Close: May 15
Materials Due: May 17
Defining brand engagement is often a moving target even for the most veteran of sports marketers. Social media mentions, click-through rates, page views and product purchases are all seen as ways to measure fan/consumer engagement. What do sports marketers believe is the best avenue to keeping their brands top of mind? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Data/Analytics
Publishing Date: June 5
Ad Close: May 22   
Materials Due: May 24
Data and analytics are driving decisions in sports more than ever, providing detailed insight on fan interactions from concessions to ticketing, and measuring the impact of sponsorship and activation. Teams continue to extend analytics to performance on the field, from talent evaluation to motion tracking on the field. What’s next for data-savvy sports properties? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Athletic Director of the Year
Publishing Date: June 12
Ad Close: May 29  
Materials Due: May 31
As we honor SportsBusiness Journal/Daily Athletic Director of Year, we examine how the role of the modern AD has changed over the decades. Today’s challenges range from attracting talented coaches and administrators, to managing the financial aspects of a changing collegiate athletics industry, including issues around player compensation and recruitment and fundraising and facility development. What skills will be required of the next generation of ADs? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Power Players-Facility Managers
Publishing Date: June 19
Ad Close: June 5  
Materials Due: May 7
Continuing our recognition of Power Players in sports business, we highlight the leaders and innovators who manage the buildings where history is made on the field, court or ice. We look back on the paths they took to their current roles, what lies ahead of the industry and the challenges they face each day and night to ensure that the show goes on. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth: Sports Technology
Publishing Date: June 26 
Ad Close: June 12 
Materials Due: May 14
Transformative technologies are changing the way we play, broadcast, watch and monetize sports. Virtual and augmented reality technology offers fans the illusion of being part of the action. Wearable technology helps players and teams better track the performance and fitness of those on the field. What is the next technology that will transform the sports experience?  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

 

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