In-Depth schedule for future issues

SBJ IN-Depth: NHL Season Preview
Publishing Date: September 22   
Ad Close: September 8    
Materials Due: September 10
The NHL is coming off a highlight reel season that included a record rights deal in Canada, a successful series of outdoor games, and an engaged fan base that drove attendance and ratings. How do you top that? We’ll talk to team and league officials and stakeholders to see what’s in store for the season ahead and we’ll outline how the NHL will build on its recent success. The NHL has a good story to tell; find out what will be part of the next chapter. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Technology
Publishing Date: September 29 
Ad Close: September 15    
Materials Due: September 17
While connectivity and video boards garner the most attention as sports facilities make technical enhancements, LED lighting has quietly started to gain significant traction at stadiums and arenas. Lower upfront costs have helped fuel the trend, as have sustainability efforts among sports venues. Whether it’s lighting the playing surface, or simply providing decorative enhancements, we’ll explore the trend, identify the key providers, and see why LED could have a bright future. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Fight Game
Publishing Date: October 6   
Ad Close: September 22    
Materials Due: September 24
The bell rings on another round as we look at what’s driving the fight business. In this issue, we will take an in-depth look at the state of the UFC, its pay-per-view business and the fighters capable of drawing viewers. We also will look at the shakeup in the boxing promotion business and how that could affect fight cards moving forward. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Sponsorship and Marketing
Publishing Date: October 13   
Ad Close: September 29    
Materials Due: October 1
Published during the week of the CSE Sports Marketing Symposium/Social Media & Sports Series we will look at the consumer brands and sports properties that are placing more emphasis on targeting women in their marketing efforts, to see who is having the most success. We’ll highlight effective strategies and campaigns and detail the elements that produced the desired results. What are the keys to successfully engaging women in the marketplace and building brand loyalty? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NBA Season Preview
Publishing Date: October 20  
Ad Close: October 6    
Materials Due: October 8
The NBA enters a new season with no shortage of key stories and people to watch, from Adam Silver tipping off his first full season as commissioner, to LeBron James getting his Cleveland reunion underway. Whether it’s on the court or in the front office, find out what will drive the business of the NBA this season and why the upcoming campaign could be one for the record books. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Horse Racing
Publishing Date: October 27   
Ad Close: October 13    
Materials Due: October 15
On the eve of the Breeders’ Cup at Santa Anita Park, SportsBusiness Journal looks at the state of the horse racing industry and the strategies for building its fan base. Tracks have stepped up efforts to provide more amenities and entertainment options for fans, ranging from food festivals to giant video boards. How is that paying off among serious horseplayers and casual fans alike? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: College Basketball Season Preview
Publishing Date: November 3   
Ad Close: October 20    
Materials Due: October 22
For fans of college basketball, the wait is over. For stakeholders, the work has only begun. We will look at the strategies for tapping into one of the most passionate fan bases in sports and building momentum that will carry through to the NCAA tournament next spring. From the turnstiles to television, what’s in store for college basketball this season? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Media
Publishing Date: November 10   
Ad Close: October 27    
Materials Due: October 29
As media rights fees continue to soar, the pressure is on networks to justify their investment and provide the most compelling content. As we enter the week of the NeuLion Sports Media & Technology conference, we’ll look beyond the numbers to see how networks are leveraging their relationships with sports properties. We’ll also look at how other players in the media space are getting their piece of the action. What media moves should you be watching? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Facilities Series: Construction & Design
Publishing Date: November 17   
Ad Close: November 3    
Materials Due: November 5
New construction has helped power the sports facility business to its strongest level in years, bringing new ideas and new technology that go beyond the visual and significantly improve the fan experience. In light of these new buildings coming online, we’ll look at how some existing facilities have kept up with the times and are celebrating milestones of their own. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: 10th Annual SBJ/SBD Reader Survey
Publishing Date: November 24   
Ad Close: November 10    
Materials Due: November 12
Readers will again weigh in on the issues of the day and the people who lead the industry as we roll out the annual SportsBusiness Journal / SportsBusiness Daily Reader Survey. In recognition of the 10thyear of the survey, we’ll also look back at previous installments to see how opinions have evolved and whether readers were on the money with their predictions. It’s the readers’ turn -- find out what they’re thinking. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: College Sports
Publishing Date: December 1   
Ad Close: November 17    
Materials Due: November 19
Few segments of the sports industry have seen as much change in recent years as collegiate athletics. Realignment, enormous media rights deals, scrutiny of NCAA governance and legal challenges have altered today’s collegiate landscape and promise more changes in the years ahead. In the week leading up to the IMG Intercollegiate Athletics Forum, we’ll sort through the many storylines and highlight the opportunities and challenges that await. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: 50 Most Influential
Publishing Date: December 8   
Ad Close: November 24    
Materials Due: November 26
If any of these 50 executives call, you’re picking up the phone. Meet the most powerful people in sports business, from teams and leagues to media and marketing, and all segments in between. They’re the ones not only responsible for much of the industry’s meteoric growth today, but for how the sports business will continue that climb in the years ahead. Who makes this year’s list? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Business Year in Review
Publishing Date: December 15   
Ad Close: December 1    
Materials Due: December 3
As 2014 rolls into the record books, SportsBusiness Journal looks back at the highs and lows of the year. From the top stories to the people making news, what made 2014 a year to remember? We’ll walk you through the deals and the dealmakers to see who provided the highlights and who will be glad to put this year in the rearview mirror. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

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