In-Depth schedule for future issues

SBJ IN-Depth: Ticketing
Publishing Date: January 9
Ad Close: December 26
Materials Due: December 28
The ticketing business continues to transform before our eyes whether it’s season tickets or a one-off event. The use of analytics gives teams and events more insight than ever on where to target offers and how to price ticket inventory. All the while, the line between the primary and secondary markets continues to blur. Find out some of the strategies that are paying off and driving purchases among consumers.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Facilities: Design
Publishing Date: January 16
Ad Close: January 2
Materials Due: January 4
Whether it’s an entirely new venue or a major renovation, sports facilities are challenged to provide designs that offer a visual wow factor yet incorporate the flexibility that teams and operators need to maximize revenue. We’ll review some of the newest buildings, and some of those still under construction, to identify innovative design elements. How do they pay off for the venue and enhance the fan experience? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NHL at 100
Publishing Date: January 23
Ad Close: January 9
Materials Due: January 11
Join SportsBusiness Journal in celebrating the NHL’s 100th anniversary with a keepsake edition that will highlight the league’s many milestones. We will recognize the most important people in the league’s history, chronicle key business moves such as expansion, showcase the iconic Stanley Cup, and review the sport’s role in pop culture. Beyond the league’s history, we will look ahead to see what could be in store for the NHL in the years to come. This promises to be a fun and informative issue you won’t want to miss. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Super Bowl Preview
Publishing Date: January 30
Ad Close: January 16
Materials Due: January 18
As Houston and NRG Stadium enter the spotlight with Super Bowl LI, SportsBusiness Journal will reveal what’s in store for the big event. See how sponsors will activate on this grand stage and what media partner Fox has in store as it aims for a viewership record. We’ll also look at hospitality and hot spots in Houston, efforts to get the stadium game ready, and what you can expect on the merchandise front. The countdown is on and, with the Super Bowl, going big is the only way to go. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth:  Sponsorship and Marketing
Publishing Date: February 6
Ad Close: January 23
Materials Due: January 25
Sponsorship and marketing continue to evolve rapidly thanks to the advance of digital content platforms and the many new tools to measure sponsorship effectiveness. With that backdrop, what is truly proving to be effective in getting through to consumers and building lasting relationships? We’ll talk to brands, agencies and sports properties to see how deals are changing, from collaboration to execution. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Education Issue (first half 2017)
Publishing Date: February 13
Ad Close: January 30
Materials Due: February 1
Sports education programs can be found on campuses across the country, but the most successful are those that evolve to keep pace with the changing needs of the industry. SportsBusiness Journal heads to class to explore some of the most innovative programs and the steps they’ve taken to give students a jumpstart on their career. From high-level guest professors to specialized curricula, how have these programs distinguished themselves? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Motorsports 2017
Publishing Date: February 20
Ad Close: February 6
Materials Due: February 8
The Daytona 500 signals the start of a new NASCAR season and another push by the sport to attract more fans. Before the green flag waves to start the race, we’ll gauge the health of motorsports and chronicle some of the ways that teams, tracks, sponsors, media partners and other stakeholders are working to grow the sport and build relationships with its passionate fan base.   For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Media: Esports
Publishing Date: February 27
Ad Close: February 13
Materials Due: February 15
Esports often are identified as the next big growth sport, but can the industry live up to the hype? Key investments from team owners, media outlets and others show that many people are betting big on esports. We’ll outline some of the latest moves, identify key events, and see how sponsors are trying to break through. Should Dota 2, Counter-Strike, Evil Geniuses and Fnatic be part of your vocabulary?    For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: MLS 2017
Publishing Date: March 6
Ad Close: February 20  
Materials Due: February 22
Major League Soccer will start a new season in a big way, welcoming Minnesota United and Atlanta United as its newest clubs, and cutting the ribbon on a new stadium for Orlando SC. That automatically provides strong momentum and elevates the league’s presence in North America and on the global soccer scene. We will hit those and other highlights for MLS and see why this is already shaping up to be a season to remember. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: March Madness / College Basketball
Publishing Date: March 13
Ad Close: February 27
Materials Due: March 1
The college basketball season reaches a crescendo with March Madness, firing up one of the most passionate fan bases in all of sports. For tournament sponsors, it’s a prime opportunity to connect with those fans and start building lasting connections. We’ll see what sponsors have in store for March Madness and highlight other key stories to watch along the way. Who could be this year’s Cinderella? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Facilities: Fan Experience
Publishing Date: March 20
Ad Close: March 6
Materials Due: March 8
Fan experience continues to be the mantra for teams and venues that realize it takes much more than the game to keep fans coming back. From the moment they go through the turnstiles, fans are presented with a growing list of amenities and entertainment. Efforts reach beyond the gates as well, to ensure that fans arrive and leave with less hassle. Find out some of the most effective strategies and which areas are getting the most attention.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Facilities: Design
Publishing Date: March 27
Ad Close: March 13
Materials Due: March 15
March 27 – MLB 2017
Fresh off a compelling World Series, and a curse-ending win by the Chicago Cubs, Major League Baseball enters a new season with serious momentum. Before the first pitch, we’ll talk with league and team executives to see what they have in store for the new campaign and how they plan to grow the business of baseball. How will MLB make the most of this prime opportunity to take its game to the next level? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com


Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug