In-Depth schedule for future issues

SBJ In-Depth: Power Players: Public Relations
Publishing Date: September 25
Ad Close: September 11
Materials Due: September 13
Continuing our recognition of Power Players in sports business, we highlight the leaders and communicators who help sports business organizations craft their message and tell their story to fans, to potential sponsors and to the world at large. We look at the paths they took to their current roles, how the industry has changed and the challenges they face in capturing the attention of a populace with many news and entertainment options from which to choose. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  NHL 2017
Publishing Date: October 2
Ad Close: September 18
Materials Due: September 20
As the NHL embarks on its second century, we look at the individuals who will have a significant impact on the league’s business, from sponsorship to media to technology, from players on the ice to the agents who represent them and the negotiators who collectively bargain with the league. Get to know the next generation of leaders and influencers for the NHL.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Sports Media – Social Media
Publishing Date: October 9
Ad Close: September 25
Materials Due: September 27
Teams are becoming much more adept at crafting their message and delivering it to fans via the leading social media platforms like Facebook, Twitter, Instagram, Snapchat and YouTube. We examine social media campaigns from teams that captured our attention, connected with fans and set the standard for other teams to follow.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  NBA - 2017
Publishing Date: October 16
Ad Close: October 2
Materials Due: October 4
Coming off a wildly successful — though short — NBA Finals and particularly active free agent signing season, we examine what’s ahead for the league. We talk with league and team executives, sponsors, media partners and stakeholders and see how they aim to keep business growth dynamic. From technological innovations to marketing campaigns, new TV and online programming to arena renovations — what will the NBA’s lineup reveal for the season ahead?  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Data and Analytics
Publishing Date: October 23
Ad Close: October 9
Materials Due: October 11
Data and analytics are driving decisions in all sectors of sports from talent evaluation to determining return on investment in sponsorship to tailoring marketing messages to reach fans who fill sports venues. We talk with team and league executives about the most crucial decisions they made with the help of data and analytics and where these tools will take the sports business in the coming years. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Sponsorship and Marketing
Publishing Date: October 30
Ad Close: October 16
Materials Due: October 18
Leading into the 2017 Sports Marketing Symposium, we talk with brand marketers about what turns their heads during sponsorship negotiations with properties. We examine how a brand becomes synonymous with a specific sport or event and the kinds of creativity needed from leagues and teams to keep those relationships vibrant and growing.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com 

SBJ In-Depth:  Basketball Season Preview
Publishing Date: November 6
Ad Close: October. 23
Materials Due: October 25
The wait is over for college basketball fans. But the work has just begun for decision-makers and influencers to tap into the passionate fan base and build momentum that will carry through to March Madness next spring. We will examine how schools and conferences are developing storylines that will reach fans, sponsors and donor alike, and how their media partners are changing how they present the sport, whether it’s on linear TV or via social media.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  The Fight Game
Publishing Date: November 13
Ad Close: October 30 
Materials Due: November 1
Coming off two blockbuster bouts — Mayweather vs. McGregor and Golovkin vs. Alvarez — we follow what’s next in The Fight Game. As the boxing business model continues to evolve we chart the future of the game from pay-per-view to broadcast networks, from the decision-makers making fights happen to the next marquee names entering the ring. How will the business of boxing look when 2017 comes to an end?  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Power Players: Regional Sports Networks
Publishing Date: November 20
Ad Close: November 6
Materials Due: November 8
In the final Power Players installment of the year, we shine a spotlight on the leaders and influencers at regional sports networks across the country. Meet the executives who are navigating the changing world of sports media and bringing local sports content to fans who are eager to follow their hometown teams.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  Facilities - Security
Publishing Date: November 27
Ad Close: November 13
Materials Due: November 15
How do sports teams and venues balance the security required to keep their fans safe with the experience fans demand from their sports events? We examine the steps the industry is taking to prepare for the worst while making sure that such an event never happens at a major sporting event in the U.S. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  College Sports
Publishing Date: December 4
Ad Close: November 20
Materials Due: November 22
Days ahead of the Learfield Intercollegiate Athletics Forum, and two weeks from the first bowl game, we examine a changing college sports landscape fueled by the success of the College Football Playoff, but also challenged by the continuing court skirmishes over the NCAA’s definition of amateurism. How does college sports balance its business interests and the interests of student athletes?   For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  50 Most Important People in Sports Business
Publishing Date: December 11
Ad Close: November 27
Materials Due: November 29
Meet the 50 executives with the influence to sign the big deals and change how business is done. In one of our most closely watched issues of the year, SportsBusiness Journal will examine all segments of the industry — teams and leagues, agencies and sponsors, media, facilities, colleges and more — and select the 50 Most Influential People in Sports Business. Discover why the stars of this who’s-who of the industry have the power to shape the future.   For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

SBJ In-Depth:  The Year in Sports Business
Publishing Date: December 18
Ad Close: December 4
Materials Due: December 6As 2017 comes to a close, SportsBusiness Journal looks back on the people, stories, deals and events that shaped the year in sports business and set the stage for years to come. From memorable quotes to indelible images, we will help readers relive the seminal moments from throughout the year.  For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com

 


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