In-Depth schedule for future issues

SBJ IN-Depth: Idea Innovators: Third Edition
Publishing Date: July 13
Ad Close: June 29
Materials Due: July 1
Meet the problem solvers, the go-to people who can take ideas and turn them into reality, the people who are changing the way we view and enjoy sports.
The Idea Innovators. What makes them tick? How do they approach problem solving? How do they build on their curiosities to deliver a better approach to business and technology? They often work behind the scenes, but their efforts are hard to miss For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or
jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Sports Media
Publishing Date: July 20
Ad Close: July 6
Materials Due: July 8
Few areas in the sports industry have seen the explosive growth that the sports media space has. Just when it appears that rights fees can’t get any higher, the next new deal shows that there’s no end in sight. We’ll review this red-hot landscape and see how networks are leveraging their rights across a variety of platforms. Whether it’s live event coverage or a social media campaign, what are the latest strategies driving the sports media business? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: The Education Issue
Publishing Date: July 27
Ad Close: July 13
Materials Due: July 15
The explosive growth of the sports industry continues to fuel an influx of students seeking degrees in sports management. We’ll go inside some of these programs and explore how they’re distinguishing themselves in preparing students for the workforce. From the classroom, to hands-on training, what can students expect as they chase their dreams to land in sports? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

Special Report: Mike Slive, SEC Commissioner: A Retrospective
Publishing Date: July 27
Ad Close: July 13
Materials Due: July 15
Few executives have influenced the face of college sports like SEC Commissioner Mike Slive. During his 13 years at the helm of the SEC, Slive built the conference into a powerhouse that helped set the dominos in motion on realignment, media rights, conference networks, the College Football Playoff and autonomy. Now as he is set to retire, we’ll look back at Slive’s career highlights and the influence he’s wielded in shaping the future of college sports. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Rio: One Year Out
Publishing Date: August 3
Ad Close: July 20
Materials Due: July 22
As Rio de Janeiro continues preparations for the 2016 Summer Olympics, SportsBusiness Journal will preview what to watch in the critical months ahead. While Rio will focus much of its attention on wrapping up facility construction, sponsors will be fine-tuning their plans for making the most of this global stage. Entering crunch time for Rio 2016, what remains on the to-do list and what forces are at work that could make this event one to remember? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Youth Sports
Publishing Date: August 10
Ad Close: July 27
Materials Due: July 29
Youth sports remain fertile ground for growth, evident by strong participation and the number of cities positioning themselves as hosts for tournaments and other special events. From club soccer to the Little League World Series, we’ll explore the hot spots of youth sports, highlight some of the companies that have carved out a niche in this space, and see how sponsors are finding opportunities to connect with participants and their families. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Facilities Series: Hospitality
Publishing Date: August 17
Ad Close: August 3
Materials Due: August 5
Facilities Series: Hospitality All the attention placed on improving the fan experience is amplified when it comes to hospitality as facilities and events deliver the space and amenities that corporate clients demand. From food and festivals to behind-the-scenes elements, we’ll highlight some of the efforts to take hospitality to the next level. Look beyond the big white tent to find the hot spots in hospitality and see what’s delivering for hosts and guests alike. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: College Football Season Preview
Publishing Date: August 24
Ad Close: August 10
Materials Due: August 12
College football kicks off a new season stronger than ever. Media rights, sponsorship sales, facility construction ... you name it, metrics are up across the board, fueled by one of the most passionate fan bases in sports.
The landscape also has changed, with autonomy setting the top conferences apart and placing even greater pressure on athletic departments to increase revenue. Before the bands play the first fight song, find out the stories that will be worth watching in the season ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or
jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Tennis
Publishing Date: August 31
Ad Close: August 17
Materials Due: August 19
Before the first serve at the U.S. Open, SportsBusiness Journal examines the state of professional tennis and how the sport is working to increase its fan base. From talent development to technology, event hospitality to facility development, the sport has several efforts underway that could foster growth for years to come. As excitement builds for the Open, learn more about the innovative approaches that are in play. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NFL Season Opener
Publishing Date: September 7
Ad Close: August 24
Materials Due: August 26
The NFL rolls into a new season following a year that, despite several off-the-field issues, further demonstrated the league’s dominance. We’ll look at how the league and its teams will approach the season ahead, how media partners will enhance their coverage, and how sponsors will use their ties to the sport to reach consumers. In perhaps the most anticipated moment on the U.S. sports calendar, find out what’s in store as it’s game on again in the NFL. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Game Changers: Women in Sports Business
Publishing Date: September 14
Ad Close: August 31
Materials Due: September 2
SportsBusiness Journal again recognizes women whose decision-making and innovation set them apart, not only within their organizations, but within the sports industry overall. How did they get their break in the sports business? How do they approach their jobs? What motivates them to succeed? That’s some of the insight we’ll provide as we introduce you to the Game Changers who will play key roles in the years ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: NHL Season Opener
Publishing Date: September 21
Ad Close: September 8
Materials Due: September 9
The NHL drops the puck on a new season looking to build on momentum generated from strong viewership and attendance. The league and teams have been innovative with marketing efforts to generate excitement and drive ticket sales, so what’s in store for the 2015-16 campaign? How are arenas upgrading to improve the fan experience? And how will network partners attract more viewers to their coverage? Those are only a few of the questions we’ll answer. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com

SBJ IN-Depth: Digital Marketing
Publishing Date: September 28
Ad Close: September 14
Materials Due: September 16
The digital space offers plenty of opportunities to execute marketing strategies, but it also provides a host of challenges. How do you effectively incorporate various platforms? How do you stand out among the clutter? How do you move beyond clever to memorable? How do you measure the return? We’ll highlight the strategies that have proven effective and will shine the spotlight on specific efforts that have found a sweet spot. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711or jtuttle@sportsbusinessjournal.com


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