Walking In Memphis
Memphis agrees to join Big East as full member for '13-14 school year.

Now On The Tee....
LPGA opens its expanded '12 schedule with an event in Australia.

Double Dip
Dunkin' Donuts renews endorsement deal with Bruins' Tyler Seguin.

Clothes Make The Man
David Beckham discusses his latest endorsement deal and underwear line.

THE BIG STAGE:
Lucas Oil relies on sports marketing to become major industry player.

CARDIGAN ARMY:
Designers go retro to breathe new life into Arnold Palmer brand.

FANTASY RICHES:
Elite players compete in ultra-competitive fantasy leagues.

MILLIONS MORE:
Schools in expanded ACC to see up to $2 million more in TV deal.