Breaking important stories and staying ahead of the news cycle is the first priority at Street & Smith's SportsBusiness Journal/Daily. In issue after issue, our reporters and editors drive the news coverage of sports business by providing the most current, complete and comprehensive coverage of the sports industry found in any news outlet. A long list of editorial awards, consistent reader feedback, numerous citations in other media and strong subscription renewals are all testament to the critical role that SBJ/SBD journalism plays in the lives of sports executives.
SportsBusiness Journal readers are the most informed executives in the industry because our publications provide regular in-depth looks at the most important aspects of the sports business. These reports are characterized by extensive original reporting and custom metrics that define and put into perspective the most important trends and developments. Whether it’s a closer look at upcoming major events, a broader look at a market segment such as sponsorship or finance, or a comprehensive assessment of a major sports league, SBJ In-Depth reports provide executives with expert-level briefings essential to understanding and thriving in the fast-paced sports industry. In addition to breaking news and bringing greater understanding to important topics, SBJ provides complete coverage of the industry each week with regular sections that cover the breadth of the industry.
To get the 2012 editorial calendar click here.
Regular Sections That You Will Find Every Week in Street & Smith's SportsBusiness Journal
SPONSORSHIP, MARKETING and ADVERTISING
Anchored by The Lefton Report, summarizing the most important news in sports marketing as reported by veteran Terry Lefton, the marketing/sponsorship section covers the latest developments in sports marketing from naming rights to sponsorships, endorsements and licensing.
From rights agreements, to key personnel moves, to the launch of new networks and services, the media section covers the fluid market of sports media.
From video on demand, to video streaming from desktops, to mobile apps, the digital media section tracks the expansion of sports content delivery in the digital age.
LABOR AND AGENTS
Draft signings, agent signings, collective-bargaining agreements and the latest legal rulings affecting employment in sports are covered here.
In an increasingly complex world of sports finance, this section covers the latest in property valuations, creative financing formulas and major transactions that define the sports finance landscape.
From the opening of new facilities and arenas, to innovations in operations and design, the facilities section keeps readers abreast of the most important trends and developments in new construction, renovation and operations.
COAST TO COAST
With its unique footprint throughout the country, SBJ offers an unduplicated market-by-market report each week of the most important developments in sports business in every major market.
Throughout the year, SBJ features volumes of original and adapted research that provide insight into the trends and market developments affecting sport business.
OPINION AND COMMENTARY
Through staff-written opinion pieces and guest commentaries, SBJ provides a platform for expert commentary on the issues of the day in sports business.
PEOPLE, PERSONALITIES and POPULAR CULTURE
Each issue features sections designed to provide readers with an up close and personal look at accomplished executives in sports business. Features such as Out of the Office, What I Like and In the Office give readers a broader portrait of the lives of sports executives; exploring not only attitudes about issues in sports business, but lifestyle and cultural issues as well. Another feature in this category — A Day in the Life — provides readers an insider’s perspective on sports careers by providing an hour-by-hour tracking of the real work day of featured sports executives.
82% of SportsBusiness Journal readers and 83% of SportsBusiness Daily readers read three out of every 4 issues.
What Industry Leaders Are Saying About SportsBusiness Journal and SportsBusiness Daily
“Business Journal is a weekly trade publication that is a must-read for anyone interested in the business side of the game.”
“I’m a devout reader of the SportsBusiness Daily.”
The National Basketball Association
“SportsBusiness Journal has played an integral role in helping Cisco, our customers and our partners engage the industry in an impactful fashion. They have been flexible in collaborating with us to create a mix of initiatives that align best with our marketing and overall business objectives. The SportsBusiness Journal team is creative, thought provoking, responsive and serves as a great business and marketing partner.”
Global Solutions Lead, Sports And Entertainment
“Our partnership over the past 10 years with the SBJ and SBD has been invaluable to Turnkey Sports & Entertainment. When we need to reach the decision makers in our industry the SportsBusiness Journal, SportsBusiness Daily and their roster of various conferences has proven to be effective, trusted and economical vehicles for us to work with. The staff has always over delivered and that is why they continue to be an essential piece of our marketing mix.”
“SportsBusiness Journal and SportsBusiness Daily are my go-to resource for the important and meaningful news of our industry.”
Jackie S. Woodward
Vice President, Marketing Services
“SBJ does a great job of not only reporting on the industry but also advancing the state of the art of the industry with thought provoking editorials and conferences. It is a must read for anyone working in the sports business space.”
Senior Vice President
CMO Subway Franchisee Advertising Fund Trust
“No matter how many publications stack up on my desk and no matter how many e-mails pour in each day, the SportsBusiness Journal and the Daily are must-reads.”
“The sports industry is constantly evolving. As the leader in connecting individuals and companies, SBJ enables experts to track the latest trends and learn from insightful feature pieces. Thank you for providing a platform to acknowledge the great work being done in this exciting business.”
Sarah Robb O’Hagan
President and Global CMO
“SBJ gives the NFL the opportunity to reach all our partners at key times of the year to thank them for their support. It also allows us the opportunity to announce to the industry key initiatives we launch during the year, as well as other businesses we are driving. We’ve utilized the cover wraps in clever ways around our tent pole events, and the online advertising space has allowed us to drive some of our digital initiatives for offers in which the whole industry can participate.”
Director of Advertising and Media
National Football League
“Advertising in SBJ gets us in front of the audience we need to be in front of. It’s a staple in our advertising budget. SBJ has certainly helped to elevate our Brand to a much higher level.”
President and Co-founder
Home Team Marketing
“SportsBusiness Journal has proven to be the best way for us to reach leaders and influencers in the sports industry. When we have an important message to communicate, we look to SBJ and SBD.”
Fantasy Sports Ventures, Inc.